The Lead Creative

What happens behind the scenes when some of the leading FMCG brands select influencers and content creators to work with? Influencer marketing lead at a global FMCG company, Thando Gambushe shares some insights. Listen where you get podcasts or on YouTube Music here: https://jo.my/tg-im #ContentCreator | #TheLeadCreative | #Marketing | #InfluencerMarketing

Storytelling or sales? Why not both? In this podcast episode, OPPO South Africa's Head of Marketing, Avashnee Moodley shares how challenger brands can balance short-term wins with long-term brand-building strategies. Listen wherever you get podcasts or YouTube Music here: https://jo.my/oppo-am #ContentCreator | #TheLeadCreative | #Marketing

Advertising is evolving, but are brands keeping up? In this episode of The Lead Creative, the MD of Wavemaker South Africa, Christa Kruger explains how to integrate digital and traditional media for effective storytelling. Some of the points we discuss include: - How digital-first consumers experience advertising - The role of mentorship in shaping tomorrow’s marketing leaders - Integrating traditional and digital media to drive meaningful engagement Listen where you get podcasts or check the link in the comments! #TheLeadCreative | #Marketing | #Advertising | #ContentCreator

Businesses that tend to ramp up advertising efforts when competition intensifies, may very likely have a strategy, not a marketing or advertising problem. This is one of the insightful views shared by Seth Godin in one of our recent episodes. He mentions Volkswagen and the Ford Motor Company as examples of brands that, in his view, led with advertising instead of resolving real issues Check the link in the comments to watch the conversation! #TheLeadCreative | #Marketing | #Business | #Advertising

Entering a saturated market during a pandemic sounds impossible, and yet OPPO South Africa did just that. In our latest episode, the Head of Marketing of OPPO South Africa, Avashnee Moodley shares how focusing on passion points like sports and creativity helped the brand connect with South Africans in meaningful ways. Get it wherever you listen to podcasts or check the link in the comments to listen to compelling discussion. #Marketing | #BrandBuilding | #TheLeadCreative | #TheLeadCreativePodcast | #OPPO

Creative effectiveness goes beyond metrics. Margaret Johnson OBE, Group CEO of Leagas Delaney, proves that agency success is built on something deeper: empathy, long-term vision, and the right balance of client and team dynamics. In our conversation, Margaret shared how lasting client relationships are the real measure of impact; driving growth for business, agency and society. Her leadership centres on aligning strategic creativity with real-world results. This episode is packed with insights on balancing creativity, strategy, and relationships. Check out our newsletter below, the link in the comments and share your thoughts. Leagas Delaney South Africa | #Creative | #CreativeEffectiveness | #Business | #TheLeadCreative | #Advertising

One of our hugely inspiring guests on the podcast, Group CMO of Momentum Group Limited, Nontokozo Madonsela asked a seemingly simple but very loaded question about marketing: Is marketing ethical? This was answered by marketing visionary and author of 20 bestsellers, Seth Godin. In your view: Is marketing ethical? To watch the full conversation, check the link in comments! #Marketing | #ThisIsStrategy | #ContentCreator | Momentum | Metropolitan | #TheLeadCreative

Sometimes brands spend on marketing and advertising when they should get back to basics and work on their strategy. We asked Seth Godin how you can tell the difference. To watch the conversation on YouTube, get a link in our comments! #ContentCreator | #Marketing | #Advertising | #TheLeadCreative

On Tuesday, Seth Godin launched his latest book titled, This Is Strategy, so we naturally had to talk to him about this. In our latest episode, he explains why brands often confuse a strategy problem with a marketing and advertising one. He also shares how leading legacy brands can build communities that care instead of broadcasting their message in the hopes of being more relevant. Check out our newsletter and watch the episode. #TheLeadCreative | #Creative | #Marketing | #Advertising | #ContentCreator

When talking to creative, marketing, and industry thought leaders on The Lead Creative, I ask them to leave a question for our next guest. The thrill of the unknown, and the questions themselves, make this powerful. This time, the Head of Marketing at Volkswagen Group Africa, Bridget Harpur (also The Loeries 2024 Marketer of the Year) left an interesting one about creativity. The Chief Brand Officer of BBC, Charl Bassil, responded with insight and inspiration. Charl, who’s known for turning around Absolut Vodka in South Africa (and globally), now leads the charge at the BBC, as their iPlayer outpaces Netflix in the UK. It’s another nod to the creativity buzzing through South Africa — and Africa — showing that our ideas travel and transform the world. Watch the video and get the full episode link in the comments. I’d love to hear; how’s creativity showing up in your world? #ContentCreator | #TheLeadCreative | #Marketing | #Advertising