The Lead Creative’s Post

Expand Your Brand's Reach with Broadcast Media & Podcast Outreach at MLWPR! We specialize in connecting brands with broadcast media groups and podcasts to amplify your presence across diverse platforms. At MLWPR, we leverage strategic outreach to ensure your brand's message reaches wider audiences through engaging interviews and collaborations. Let's connect with top media groups and podcasts to elevate your brand's visibility and storytelling. Ready to expand your reach and make waves in the media world? Let's collaborate! #MLWPR #PublicRelations #DiversityandInclusion #MinorityOwned #WomenOwned #BrandVisibility #InfluencerPartnerships #CelebrityPartnerships #BrandEngagement #SocialMediaInfluence #EventIdeation #BrandActivation #AudienceConnection

🔑 Consistency is the key Unlock the secret to success in marketing with our latest video tip! 🔑 Consistency is key when it comes to maintaining brand awareness and loyalty. Regularly engaging with your audience across all channels keeps your brand top-of-mind and builds trust and credibility. From daily social media updates to weekly newsletters, staying consistent ensures that your brand remains relevant in the minds of your audience. Watch my video to discover why consistency is the cornerstone of effective marketing strategies! If you haven’t listened to our latest episode on YouTube: https://lnkd.in/ddC6ZNGv or listen wherever you listen to your podcasts. #MarketingTip #ConsistencyIsKey #BrandAwareness #AudienceEngagement #DigitalMarketing #StayConsistent

Are you being specific enough on your website? If you’re looking for an effective way to draw in new leads make sure that your website content is targeting your audience with precision. Learn how to do this with our podcasts: https://bit.ly/3QAVBDJ #medicaldevices #medtech #websites

Humanizing Your Brand: Connecting in Manufacturing Media Discover how podcasts can humanize your brand within the manufacturing community. Explore challenges and strategies for better connections in this niche industry, and learn about the importance of networking at events. Elevate your media presence and engage effectively with your audience! #BrandHumanization #ManufacturingCommunity #PodcastStrategies #NetworkingEvents #AdditiveManufacturing #MediaEngagement #IndustryConnections #BusinessGrowth #ManufacturingInsights #DigitalMedia

Are you using podcasts in your media relations strategy? Podcasts aren’t just background noise – they’re one of the most effective ways to connect with engaged audiences. A new report from GWI shows how podcasts are climbing the charts in consumer preference, overtaking radio and carving out a major space for brand discovery and storytelling. Personally, I’m obsessed with Women's Running, Tread Lightly, and The Running Channel as I do my miles. They’re my go-to companions on long runs, and I trust the advice and insights I hear from the hosts. That’s the magic of podcasts – they build authentic relationships with listeners. I really like the way the presenters read the ads in a way that feels integrated, rather than a sudden change up and a cheesy ad interrupting my pace. So, stats to know… ✅ Podcasts are now the second most popular audio content, trailing only playlists and overtaking radio. 🚄 5% of podcast fans listen during commutes, and 56% use them as background noise. 🎫 Gen Z is leading the podcast revolution: 21% of 13-17 year-olds’ podcast time is now dedicated to video and 37% have attended live podcast events, deepening trust and community connections. 🥂 Gen Z podcast listeners are more likely to purchase premium products, boosting podcast ad ROI. 🍼 Stay-at-home parents are a key audience, often using podcasts as background noise, creating opportunities for targeted advertising. Time to tune in? https://lnkd.in/eZBYKqwi #PR #MediaRelations #Podcasts

Market Square is Coming! It all started with messages delivered by pigeons to PO boxes, but now, your target audience in the African market space is just a click away. Anticipate Market Square, a video podcast where we will be discussing the 360° approach to marketing communications you need to build your success story. Stay tuned for more information coming soon! #MarketSquare #MarketingCommunications #GoBigAfrika #anticipate

Here are the podcast timestamps ⏰ : ⏳ 01:15 – Introductions ⏲ 03:02 – Regardless of whether a brand has previous China success or if it's designed from day one to be a global brand, there is a learning curve ⏳ 06:22 – Why a lot of outbound Chinese brands tend to be biased towards performance marketing ⏲ 11:38 – Opportunities on TikTok abound because it's a channel that Chinese brands already understand due to digital-first environment in China ⏳ 13:44 – Optimizing your media mix and finding underpriced attention ⏲ 22:46 – How should Chinese brands build trust in global markets? The goal is to move quickly enough to outpace any negative PR ⏳ 29:58 – Sports sponsorships almost like vanity projects? Not if you take care of foundational marketing efforts

I'm excited to announce that I will be a guest speaker for the Clinicians of Color on May 27th. During this workshop I will be giving actionable steps to: -Identify the key social media platforms to market your services -How to get interviewed on popular podcasts to attract your ideal customers -Game-changing strategies to boost engagement online -Key strategies to build and monetize your online presence #workshop #keynotespeaker #publicspeaker #personalbranding #socialmediamarketing #getclientsonline

New #mondaymessage (brief as always)! This morning one of my favorite podcasts, The Best One Yet covered billboards as one of there discussion points. I happen to love Jack and Nick but found this to be unbelievably misinforming. They opened by basically saying they don't see much value in billboards (find digital ad spend much more valuable). Then after a few cited examples and saying how the industry is growing finished by concluding from an awareness perspective they can see why companies would spend on billboards. This cut deep as 1) It came from one of my favorite podcasts and 2) It's the biggest misconception that still plagues the #OOH industry. My #MM to Nick, Jack and all others who see billboards as just an awareness play is talk to people within the #OutofHome industry. Give us the opportunity to show you through data, research, case studies and so much more how powerful an advertising medium billboards can be. I hope everyone has a great week and enjoys this #MM.

🎙️ Just a taste of what you missed! Our recent event on "Talking Business: Maximizing Podcasts and Webinars in Agri-Tech Marketing" was packed with actionable insights on connecting with your audience, building credibility, and driving engagement. Want the full story? Catch the replay to dive into strategies that’ll help you turn listeners into loyal customers! 👉 Watch the full replay here: https://lnkd.in/ea8j-pEH #AgriTech #DigitalMarketing #EventReplay #PodcastsAndWebinars