Kantar's Mzansi Consumer Barometer 2024 highlights South Africans' resilience amid challenges like loadshedding and rising costs. Optimism, especially among the youth, drives a hustler mindset, with many seeking extra income. Consumers are becoming value-conscious, using loyalty programs and smart shopping to manage economic pressures. This shift towards value-hacking demands that brands create seamless, value-filled experiences. I found this report insightful and reflective of our socio-economic landscape.
Keletso Rakumakoe (MBA)’s Post
More Relevant Posts
-
Kantar’s Mzansi Consumer Barometer's latest insights reveal that consumers are redefining value and convenience. In the face of rising inflation, South Africans are showcasing remarkable adaptability. We're witnessing a shift towards 'value-hacking,' a term that captures the ways South Africans are maximising value in every aspect of life. It's not just about saving money, it's also about creating ecosystems that deliver seamless experiences and real utility. It's a new era of consumer empowerment. With 99% of connected South Africans owning a store rewards card, the message is clear: utility, choice, and meaningful value are non-negotiable. Read more about this ever-changing consumer base in Bizcommunity.com here 👉 https://loom.ly/RDw_3kc #ValueHacking #Resilience #Optimism #ConsumerBehaviour #BrandLoyalty
To view or add a comment, sign in
-
Global Consumer Confidence Index Takes a Dip: Unpacking the Latest Trends Across Economies 🌐 Ipsos' monthly Global Consumer Index study is ready with fresh numbers from markets around the world. Take a look a the numbers from your markets. Some interesting key findings are: - India holds the highest National Index score among the 29 countries surveyed, with a score of 72.2. - Among European countries, Spain and Italy have shown a significant increase in their consumer sentiment with +3.0 points and +2.6 points respectively. - Despite the decline in the Global Consumer Confidence Index, 18 out of the 29 countries surveyed have shown significant increases in consumer sentiment compared to the same time last year. Take a look at the numbers here 🛒 https://lnkd.in/dZfH4q9D #Ipsos #IpsosInsights #ConsumerConfidence #IpsosSurvey #MarketTrends #ConsumerSentiment
March 2024: Consumer confidence mixed throughout Europe
ipsos.com
To view or add a comment, sign in
-
🌐📊 Ipsos Global Consumer Confidence Index Update 📊🌐 The Ipsos Global Consumer Confidence Index remains steady at 49.1, showing a slight dip of -0.2 point from last month. After gaining momentum over the previous two months, the index mirrors the stability seen throughout the second half of 2023. Out of the 29 economies measured, seven exhibit significant gains in consumer sentiment, while eight show a significant decline. Looking at the G7 countries, consumer sentiment has dipped, with Great Britain (-3.2 points), Canada (-2.1 points) and Germany (-2.0 points) showing noteworthy declines. In contrast, Japan is demonstrating a boost in consumer sentiment, with an increase of +2.4 points - marking its highest point in over two years! In the Asia-Pacific region, consumer confidence is largely on the rise. South Korea (+3.7 points) and India (+2.9 points) join Japan in showing substantial gains. However, Singapore stands out with a significant decline, dropping -4.7 points - the largest decline among all countries. For a more detailed analysis, click on the following link: https://lnkd.in/gGPHdEUE
February 2024: Consumer confidence down among G7 countries
ipsos.com
To view or add a comment, sign in
-
Ipsos’ Global Consumer Confidence Index is unchanged since last month and remains at 48.5. The index shows stability for the fourth consecutive month and sits around one point higher than its reading from this time last year. Among 29 economies measured, seven show significant gains in consumer sentiment and five show a notable decline. In contrast, sentiment is up significantly in the Middle East and Africa. Türkiye (+3.8 points) rebounded from last month’s decline and shows the second biggest increase among all countries. Additionally, confidence is also up in South Africa (+2.7 points). View the report: https://lnkd.in/ec78yxkj
July 2024: Consumer confidence mixed in Asia-Pacific
ipsos.com
To view or add a comment, sign in
-
"The Growth Surge: Consumer Sentiment in Asia and LATAM Is on the Rise 📊🌎" The latest Ipsos Consumer Confidence report reveals an intriguing economic outlook across Asia and Latin America. These regions are experiencing a cautious but optimistic rebound, marked by gradual improvements in consumer sentiment, which could spell increased opportunities for businesses ready to harness this momentum 🌍. Economic indicators suggest that countries across both regions are well-positioned to support strategic growth, with sectors from retail to technology expected to benefit most from this boost. 📈 As consumer confidence grows, forward-thinking #Management and effective #Marketing will be key for businesses aiming to tap into these evolving #Markets. A focus on #Innovation and efficient #DigitalMarketing strategies will be crucial in navigating these changes and capturing new opportunities in these dynamic economies. 🌎 #CustomerExperience #BPO #Nearshore #ContactCenter #CallCenter #innovation #customerrealations
October 2024: Consumer confidence up in Asia and Latin America
ipsos.com
To view or add a comment, sign in
-
Asia Pacific is a powerhouse within the global consumer markets landscape, being home to 60% of the global population, representing 46% of global GDP and projected to make up nearly two-thirds of the global middle class by 2030. The opportunities for retailers and consumer markets companies are immense. Our latest thought leadership for the region on this increasingly important sector titled "Voice Of The Consumer Survey 2024 - Asia Pacific”, sheds light on the three "Rs" which help consumer-facing companies understand how to build multi-faceted trust and form meaningful bonds with this newly-empowered consumer base. Find out more about consumer sentiments on inflation, brand reputation, online shopping etc., and our views on how businesses should respond. https://lnkd.in/grbi69Fk Rakesh Mani Sabine Durand-Hayes Stephanie McConachy Colby Cringle Chu Thi Huong Mai Michael Cheng Waldemar J. Karin Shenkar #VoiceofConsumer #TheNewEquation #PwCAsiaPacific #AsiaPacific #ConsumerConfidence #Trust
Voice of the Consumer Survey 2024 - Asia Pacific
pwc.com
To view or add a comment, sign in
-
The findings from Ipsos Global Consumer Index are ready ⬇️ Ipsos’ Global Consumer Confidence Index shows little movement (-0.2 point) since last month and sits at 49.1. After gaining two points over the previous two months, the index now shows stability as it did for much of second half of 2023. Among 29 economies measured, seven show significant gains in consumer sentiment, and eight show a notable decline. Dive into the insights 👉 https://lnkd.in/d48dwa3E #Ipsos #Ipsosinsights #Globalconsumerindex #consumerconfidence
February 2024: Consumer confidence down among G7 countries
ipsos.com
To view or add a comment, sign in
-
From consumer trends to market dynamics, Euromonitor International offers valuable insights on how to navigate the business landscape in Sub-Saharan Africa. Explore our latest article for actionable tips and strategies to drive success in this region. #Consumers #SubSaharanAfrica
The New Business Frontier: How to Thrive in Sub-Saharan…
euromonitor.com
To view or add a comment, sign in
-
🇧🇷 🥳 🛍️ #Brazilian consumers rank 4th highest in optimism, Ipsos survey says. Improvement in economic growth projections helped increase optimism, reports Valor Econômico S/A. The Consumer Confidence Index (ICC) measured by Ipsos increased by 1.9 points and closed February at 58 points. The increase comes after three months of consecutive declines. In comparison with February 2023, the indicator rose 0.4 points. With the increase, Brazil passed Singapore in comparison with January and was only behind India (69.4 points), Indonesia (65.2) and Thailand (60.4). 🇦🇷 😢 😔 Among other countries surveyed by Ipsos, CEO Marcos Calliari highlights #Argentina, which saw growth in confidence after the first month of Javier Milei’s administration but saw the index drop 2.7 points in February. “A current of optimism that is quite common in the post-election period, and which we also saw in #Brazil after Lula took office. The honeymoon period lasted very little, and in February the Argentine indicator plummeted,” he points out.
Brazilian consumers rank 4th highest in optimism, Ipsos survey says
valorinternational.globo.com
To view or add a comment, sign in
-
As markets in developed countries reach a point of saturation, the focus is shifting towards developing and emerging nations, where strong growth in consumer spending is forecast Euromonitor International
Top Five Global Trends in Income and Expenditure
euromonitor.com
To view or add a comment, sign in