Keletso Rakumakoe (MBA)’s Post

View profile for Keletso Rakumakoe (MBA), graphic

Senior Marketing Services Strategist at Primedia Out of Home

Kantar's Mzansi Consumer Barometer 2024 highlights South Africans' resilience amid challenges like loadshedding and rising costs. Optimism, especially among the youth, drives a hustler mindset, with many seeking extra income. Consumers are becoming value-conscious, using loyalty programs and smart shopping to manage economic pressures. This shift towards value-hacking demands that brands create seamless, value-filled experiences. I found this report insightful and reflective of our socio-economic landscape.

Kantar’s Mzansi Consumer Barometer 2024 - Kantar

Kantar’s Mzansi Consumer Barometer 2024 - Kantar

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