Ornico

Are the Barcelona Principles Being Fully Embraced in South African PR? Our PR Measurement Landscape Report reveals a surprising insight: while 64% of practitioners aware of the Barcelona Principles are implementing them, this leaves a significant gap. This finding raises important questions: → Are these principles practical in the South African context? → What barriers are preventing full adoption? → How can the industry work collectively to improve measurement practices? As PR evolves in the digital age, aligning with global standards like the Barcelona Principles is crucial to demonstrate effectiveness and accountability. Yet, it’s equally important to ensure these frameworks are adaptable to local realities. We’d love to hear your thoughts! What’s your experience with implementing the Barcelona Principles? Download the full report at https://lnkd.in/dW4E4HKg #PRMeasurement #BarcelonaPrinciples

What does a day in the life of a PR professional look like? Our latest PR Measurement Landscape Report highlights a common challenge: the vast majority of practitioners are wearing multiple hats—handling everything from planning to management to execution. This "do-it-all" approach often leads to overwhelmed teams, with measurement and evaluation pushed to the bottom of an already overloaded to-do list. But here’s the question: How can we prioritise meaningful measurement when practitioners are spread so thin? Let us know how your team is tackling this challenge! Download the full report to uncover more insights and practical recommendations. 🔗 https://lnkd.in/dW4E4HKg #PRMeasurement

How mature is your PR measurement strategy? Our latest PR Measurement Landscape Report reveals exciting trends in measurement maturity over the last three years. Here's what stood out: Output-level Measurement: Tracks the immediate results of PR efforts, such as media placements, audience size, impressions, or social media followers. It answers "What did we produce, and how far did it reach?" → Key finding: Consistently well-measured, but are we relying on these too much? Outtake-level Measurement: Focuses on whether the audience retains or understands the message (e.g., message recall and awareness). It answers "Did our message resonate with the audience?" → Key finding: Gaining traction as more PR teams measure message retention and understanding. Outcome-level Measurement: Assesses the real impact of PR campaigns, such as changes in behavior, attitudes, or opinions. It answers "What difference did we make?" → Key finding: Showing steady growth, signaling a shift toward evaluating real impact. Every year, more agencies/brands evolve their practices to align with global benchmarks like the Barcelona Principles. The journey to measurement maturity in South Africa continues to grow stronger! For more insights and a deeper dive into the findings, download our full PR Measurement Landscape Report today. Don’t miss out on key trends shaping the future of PR measurement. 🔗 https://lnkd.in/dW4E4HKg What level is your team focused on?

AI in PR: The Opportunity You Can’t Afford to Miss The PR Measurement Landscape Report 2024 highlights a crucial finding: AI is helping practitioners overcome key challenges in measurement and evaluation, making these processes more attainable than ever before. Yet, a significant gap remains — over 70% of respondents skipped AI-related questions, and nearly 25% indicated they have no plans to use AI. As the chart below shows, while many started adopting AI tools in 2023, others risk missing out on the competitive edge that AI can provide. Don’t get left behind. Discover how AI is transforming PR measurement and learn how to leverage it for better insights and smarter strategies. 📥 Download the full report now: https://lnkd.in/dPrW_cFe How is your team approaching AI adoption for measurement and evaluation? #PRMeasurement #AIInPR

The 3rd Annual PR Measurement Landscape Report is Here! We’re excited to unveil the PR Measurement Landscape Report 2024, marking the third year of providing invaluable insights into how PR professionals in South Africa are measuring success. This year’s report explores: 📊 Key insights into PR measurement practices across South Africa. 🤖 The transformative impact of AI on communication strategies. 🤝 The enduring importance of trust and human connection in PR. Packed with actionable insights, this report is your guide to benchmarking efforts and staying ahead in a dynamic industry. 👉 Download your free copy today to gain the edge you need. https://lnkd.in/dW4E4HKg

The Wait is Over! Our PR Measurement Landscape Report 2024 has officially landed! This year’s report dives into: 📊 The evolving role of PR in strategic decision-making. 🤖 How AI is reshaping measurement and evaluation. 🌍 Insights on the Barcelona Principles and their local relevance. ⚡ Best practices to overcome the challenges of measurement in today’s fast-paced PR world. Whether you’re a PR practitioner, corporate communicator, or agency professional, this report is packed with actionable insights to help you measure success with confidence in 2024 and beyond. 👉 Download your free copy now: https://lnkd.in/dPrW_cFe Share your thoughts in the comments—what’s your biggest challenge when it comes to PR measurement? #PRMeasurement #AMECMM

Today is the Day — Last Chance to Register! The PR Measurement Landscape Webinar kicks off at 11:00 AM (SAST)—don’t miss this final opportunity to join the conversation on the future of PR measurement. We’re honoured to have an incredible panel of experts, including: Rofhiwa Oscar Tshifure, President of PRISA Amrita Sidhu, Managing Partner at Medianet, Australia Dr Tersia Landsberg Boshoff, Strategic Communication Specialist, Co Communications With over 250 professionals already registered, this is set to be a dynamic and insightful session. 📅 Date: Today ⏰ Time: 11:00 AM (SAST) 🌐 Register here: https://lnkd.in/dthCEEiq Don’t miss out—secure your spot now! #PRMeasurement #AMECMM

Exciting News! The PR Measurement Landscape Report 2024 launches tomorrow! This in-depth report explores the latest trends, tools, and strategies shaping PR measurement, providing actionable insights to benchmark your efforts against global best practices like the Barcelona Principles 4.0. Join us for a webinar tomorrow (29 November) where we’ll discuss the findings with an incredible panel of experts: ✨ Amrita Sidhu, Managing Partner at Medianet (Australia) ✨ Rofhiwa Oscar Tshifure, President of PRISA ✨ Oresti Patricios, CEO of Ornico ✨ Dr Tersia Landsberg Boshoff (PhD), Strategic Comms. Specialist at Co Communications This is your last chance to register for the webinar and join the conversation about the future of PR measurement. Register here: https://lnkd.in/d4P6B4N9 Don’t miss this opportunity to gain insights from leaders in the industry! #AMECMM

Panelist Spotlight: Dr. Tersia Landsberg Boshoff We’re thrilled to feature Dr Tersia Landsberg Boshoff as a panelist for the upcoming PR Measurement Landscape Report 2024 webinar! Tersia is a strategic communication specialist and the owner of Co Communication Agency, where she helps businesses solve challenges and drive growth through research-driven communication strategies. With a PhD in Communication, her academic expertise lies in implementing the Barcelona Principles within the South African PR landscape, making her a leading voice in advancing effective PR measurement practices. Her passion for startups has shaped her approach, emphasising the often-overlooked role of communication and relationship management in fostering business success. Tersia has also contributed incredible insights to this year's report, leveraging her analytical expertise to uncover key trends from the survey data. Don’t miss the opportunity to hear from her and other esteemed panelists as we explore how PR measurement is evolving in the digital age! 🗓️ Date: 29 November 2024 🕙 Time: 11AM 📍 Webinar Register here: https://lnkd.in/d4P6B4N9 Join us as we celebrate the brilliance and expertise of industry leaders like Dr. Tersia!

Transform Your PR Strategies with Data-Driven Insights! Join us on 29 November 2024, for the webinar "Data-Driven PR: Measuring Effectiveness in the Digital Age" as part of AMEC Measurement and Evaluation's Measurement Month. Discover how to navigate the evolving landscape of PR measurement with actionable insights from an expert panel featuring: Amrita Sidhu (Medianet, Australia) Oresti Patricios (Ornico) Rofhiwa Oscar Tshifure (PRISA) Dr Tersia Landsberg Boshoff (Co Communications) Don’t miss this opportunity to learn practical strategies for measuring PR success and staying ahead in the digital age. 👉 Register now to secure your spot! https://lnkd.in/dsEwYZXW