Josh Cowan

🚀 Experience the Next Generation of Property Investment with Brix World! 🚀 Cutting-edge Technology x Real Estate Innovation = Revolutionary way that South Africans can invest in property. Making it more accessible and user-friendly. For anyone. Anywhere. Anytime.

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WeBrandLab was tasked with scaling the online presence and sales for Beloved Everything, a clothing brand facing high ad costs and low conversion rates. Here’s how we turned the tide: Challenges: Beloved Everything had a diverse and appealing product range but struggled with underperforming Google Ads campaigns, leading to high costs and low ROAS. This hindered their growth and profitability. Our Approach: Ad Campaign Restructuring: We overhauled the Google Ads campaigns, focusing on high-intent keywords, optimized creatives, and smart bidding strategies to boost visibility and click-through rates. Website Optimization: Implemented A/B testing on key pages to enhance user experience and drive conversions. Data-Driven Decisions: Regular analysis of campaign data allowed us to make real-time adjustments, maximizing ad spend efficiency. Results: Ad Spend: $50,542 Sales: 2,796 CPA: $18.22 ROAS: 3.02 Revenue: $152,636 🔍 Looking to improve your online sales performance? Let's discuss how WeBrandLab can help you achieve similar success with tailored strategies for your brand. #GoogleAds #eCommerce #CRO #WeBrandLab 

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Hey awesome people! Need a little help over here. This is one of recent projects for a client from Cape Town which we completed in around 5 days. Zaki SMMA is a social media management and marketing agency that we approached for a website redesign upon which they agreed and this is how it turned out to be! If you have read so far I am already thankful and would really appreciate if you take a few seconds to just have a look at the attached video and be a critique for us. Please do let me know your valuable responses and suggestions regarding this project in the comments!! Lets connect!! #WebDevelopment #Wordpress #WebsiteDevelopment #Website #Webdev #WebDesign #WebsiteRedesign #ProjectShowcase #SocialMediaMarketing #SMMA #DigitalMarketing #MarketingAgency #CreativeAgency #MarketingStrategy #ClientSuccess #CustomerExperience #Branding

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How much do South African influencers earn per post? South African influencers are becoming powerful voices in marketing, with earnings reflecting their growing impact. The newly-released 2024 South African Influencer Benchmark Report has detailed the value local influencers bring to brands. The price of a single Instagram post can range from R2 693 for nano influencers to over R17 667 for celebrity accounts with millions of followers, writes BizCommunity. This report, based on insights from 560 influencers, sheds light on the financial landscape of influencer marketing in South Africa. #influencermarketing https://lnkd.in/g_bVx-mS

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🚀 Excited to Announce the Launch of The Legacy BnB Website! 🚀 I'm thrilled to share that the website for The Legacy BnB, thelegacybnb.co.za, is now live! The design and development process took just two days, and I'm incredibly proud of the results. This is just the beginning—I'll be adding more pictures, sections, and integrations to enhance the experience for both potential clients and existing customers. My goal is to make it as user-friendly as possible while also empowering our admins with the tools they need to manage bookings and inquiries efficiently. Building this website has been a rewarding journey, and I’m excited to see how it will help us grow and connect with more people. Stay tuned for future updates as we continue to refine and expand The Legacy BnB’s online presence. Check it out here: thelegacybnb.co.za 🌐 Note : - I'll add more pictures of the property and sections to the site, but It's almost complete. #WebDevelopment #UXDesign #TheLegacyBnB #UserExperience #CustomerEngagement #OnlinePresence #WebDesign #ClientSatisfaction #DigitalMarketing #HospitalityIndustry #SEO #WebsiteLaunch #TechInnovation #Growth

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“Your personal brand is your commercial DNA” -Lebo Lion I was recently interviewed on South Africa’s largest youth radio station, YFM, to talk about personal branding. In our conversation I highlighted the importance of understanding the difference between a brand and a business. A brand is the equity you build for the value that you provide. A business is an entity that’s created to house the process of selling a product or a service. Both are valuable, and they have different uses. A brand is a long term investment that should be able to exist and thrive even if your business were to fail. What are your thoughts about the difference between a brand and business? #brandbuilding #business #brand #publicrelatioms #radio

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Yesterday, we spoke with Lusanda Omelo, founder of findaiforthat.co.za, South Africa. During our conversation, Lusanda spoke about... • her entry into entrepreneurship during covid • how her interest in AI led her to pivot from digital marketing to AI. • and how job seekers can use AI to optimize their CVs #todayafrica #africa #africanstories #africanentrepreneur #storytelling #startupstories

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Think Alex Hormozi's strategy is just YouTube? Think again! Follow @bryanangzw for more content like this! #MarketingStrategy #entrepreneurship #bryanangzw #coaching #consulting

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"Harnessing AI for Reputation Management: A Game-Changer for SMBs" AI is transforming how small and medium-sized businesses manage their online presence, offering real-time monitoring, proactive strategies, and enhanced SEO. But it also brings challenges that require ethical considerations and a human touch. Ready to boost your brand’s reputation? Learn how to make AI your ally! AI-powered reputation management: The next big thing for SMBs (bizcommunity.com) #ReputationManagement #AI #SMBs #DigitalMarketing #BusinessGrowth

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As more people become connected, media consumption trends are constantly changing. So I asked PwC South Africa's Charles Stuart what this means for advertising spend in parts of Africa. Watch the snippet below and check the link in comments to listen on Spotify. #ContentCreator | #TheLeadCreative | #marketing

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You’ve spent money on ads, built a social media presence, and even sent out emails - but your conversions are still flat. Sound familiar? For many South African small business owners, the missing piece is often overlooked: web design. 🌐 No matter how good your digital marketing efforts are, if your website isn’t designed to impress and convert, you’ll be stuck in a rut. Imagine this: A potential customer clicks on your ad. They arrive at your website, but the first thing they notice is a cluttered layout, slow loading speed, and confusing navigation. What do they do? They leave. This is why web design in digital marketing is so important. It’s not just about having a nice-looking site; it’s about creating a seamless, user-friendly experience that guides visitors to take action. Practical Steps to Enhance Your Web Design for Digital Marketing: ➡️ First Impressions Matter: ✔️ Ensure your website design aligns with your brand identity and creates a positive initial impression. ➡️ Prioritise User Experience (UX): ✔️ Make navigation simple and intuitive. ✔️ Visitors should find what they need without frustration. ➡️ Boost Your SEO: ✔️ Optimise images ✔️ Use clean code ✔️ Ensure your site is mobile-friendly to rank higher on search engines. ➡️ Drive Conversions: ✔️ Place clear, compelling calls-to-action where users can’t miss them. ✔️ Make it easy for them to take the next step. Great design doesn’t just look good - it works for you. Want to make your web design work harder for your business? Visit dbdigital.co.za to discover how we can help you turn visitors into customers.

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