SearchKings™ Africa’s Post

Heads up to my fellow Google Ads users: the demand gen campaign icon has quietly changed. If you're scrolling and wondering where it went, you're not losing it—it’s just had a makeover. Nothing dramatic, but worth noting before you spend 10 minutes searching! Did you notice? #GoogleAds #DemandGen #DigitalMarketingUpdates

My top 5 reasons to give Microsoft Advertising a shot: 1. 𝗟𝗼𝘄𝗲𝗿 𝗰𝗼𝘀𝘁 𝗽𝗲𝗿 𝗹𝗲𝗮𝗱 – 39% lower than Google Ads. 2. 𝗖𝗵𝗲𝗮𝗽𝗲𝗿 𝗰𝗹𝗶𝗰𝗸𝘀 – in our case, over 30% less than Google Ads. 3. 𝗛𝗶𝗴𝗵𝗲𝗿 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗹𝗲𝗮𝗱𝘀 – client feedback confirms Microsoft Advertising often brings in better leads, particularly beneficial for B2B clients targeting larger firms. 🎯 4. 𝗕𝗲𝘁𝘁𝗲𝗿 𝗿𝗲𝘁𝘂𝗿𝗻 𝗼𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 – combine the lower lead cost and improved lead quality, and you have a winning formula. 📈 5. 𝗥𝗲𝗮𝗰𝗵 𝗺𝗼𝗿𝗲 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗿𝘀 – Bing and Yahoo might not be as big as Google, but they are actually growing. Why miss out on reaching users on these platforms? 🌐 #DigitalMarketingBytes #Google #Microsoft #Bing #PPC

🚨 Reporting Glitch Alert 🚨 Google Ads bug causing confusion! 😱 Demand Gen campaigns show as Display Network placements by mistake. 💡 Why it matters: Misleading data could lead to wrong decisions for advertisers. 🔍 New Info: Google confirms bug, not feature change. Bug reported starting week of July 8, 2024, affects Demand Gen reporting. 🗣️ Quote: Ginny Marvin says, "Error led to Display Network label appearing in Demand Gen reporting." 🔍 Details: Advertisers should wait for Google's update before making major campaign tweaks. #DigitalMarketing #GoogleAds #ReportingGlitch #DemandGen

Did you know... Advertisers can now target users with specific attributes, including job function, industry, and even company? Join next week's webinar with Agital, featuring #Microsoft Advertising's Victoria Johnson, SSGB, MBA, Partner Account Manager on Wed 4/03 at 2pm ET to discover how Microsoft Ads can help you stand out with LinkedIn targeting. Don’t miss out—reserve your spot now! https://msft.it/6041cs07Z 📈👀 #MSAWebinar

Because Google and Yahoo are cracking down on automated emails https://lnkd.in/gFrSwTgS Because sales calls are getting flagged as spam https://lnkd.in/gnTjC7_p Because cookies are going away https://lnkd.in/ggFFQXNk Because your prospect's inbox is full of sales emails https://lnkd.in/gmcYKJp9 Because people are spending more time in front of their devices https://lnkd.in/gak2VT-r Advertising is more important now than ever. It’s usually the first and definitely the most persistent touchpoint a brand has with its customers. And if you’re not advertising where your customers are, you can bet your competitors are. If spending thousands of dollars, building an integration, and waiting months to see results with Data Clean Rooms or traditional data augmentation platforms isn’t for you… Try AdZoom today for just $5 per line item or campaign. Target your campaigns with new audiences, dimensions, and campaign triggers you won’t find in your ad platform to find your next customers before your competitors do. If you’d like to set up some tests together register here and shoot me a note. https://adzoom.ai/signup/ It only takes about 20 minutes to get started. #adtech #GoogleAds #DV360 #cookieless #adops

Microsoft’s decision to make Audience Network expansion mandatory for all Search campaigns has caused problems for advertisers across the board. Many are seeing large chunks of their spend going towards the Audience Network with very little returns. 😕💸 In her talk, Sophie Logan, PPC Lead at Beauhurst, will offer you 3 routes to take to get your Microsoft Advertising performance back on track and handle the Audience Network in a way that works best for you. 🚀 Got your FOS tix yet? Get them at: friendsofsearch.com/nl 🎟️🔥

Wondering when to scale your Facebook ad budget? ✅ Ads are out of 'Learning Limited.' ✅ You're hitting an acceptable ROAS based on past data. ✅ AB testing is done; you're confident in your messaging & offer. Increase by ~20% every couple of days to scale strategically!

Big news for Facebook advertisers: The learning phase just got faster! Facebook has shortened its learning phase to just 3 days, meaning your campaigns will reach optimal performance quicker than ever before. #DigitalMarketing #FacebookAds #MarketingStrategy #SocialMediaMarketing

Unlock the full potential of your advertising campaigns with our upcoming webinar on Performance Max and Shopping Campaigns for Microsoft Ads.   This session will cover: Comprehensive Overview: Understand the fundamentals and benefits of Performance Max and Shopping Campaigns. Best Practices: Learn how to optimize your campaigns for maximum reach and efficiency, specifically tailored for retail advertisers. Advanced Strategies: Discover advanced techniques to drive better results and ROI, including leveraging shopping ads to boost sales. Live Q&A: Get your questions answered by our experts in real-time. Don’t miss out on this opportunity to elevate your advertising game. Register now and take the first step towards more effective and efficient ad campaigns! https://lnkd.in/dr5YVN37

Is it just me or are people totally forgetting about supplemental feeds for Facebook Ads? I totally appreciate that Facebook’s Commerce Manager is no where near as good at Google Merchant Centre. But that’s even more reason to make sure you’re using a supplemental feed for Facebook Ads 👏 Sure you can do simple stuff like labelling products to make creating product sets easier (think Back to School, Black Friday etc), but also cooler things like segmenting different discount depths for testing against each other. Or, just good old cleaning up. The number of times I’ve seen product titles shown on an ad with underscores _ , or ones that are just way too long and get truncated, or show the brand name first (I see you, those who just use their Google supplemental feed without adjusting it for Facebook 🫣 If you’ve not set one up yet, run—don’t walk! As always, happy testing ✌️