MEDIOLOGY

Case Study of the Week: Amazon Music x The Fandom Studio Amazon Music and We Are Social cracked the code for engaging Gen Z, winning Gold at The Drum Awards. The strategy? Go niche, go weird, and act like fans, not brands. From K-pop stans to Ariana superfans, they created content rooted in fan culture, driving a 90% boost in impressions and 483% more TikTok engagement. The result? Gen Z didn’t just love the music—they loved Amazon Music. What are your thoughts on this week’s case study? #wherelogicmeetsmagic #magiccasestudies

Threads, TikTok, and the next big thing. What trends are shaping these platforms in 2025? Don’t miss the insights that could redefine your strategy. Read our latest insights on 2025 Social Media Predictions. #wherelogicmeetsmagic #mediologyinsights

Case Study of the Week: SILO Residence – Fiction Meets Reality What if sustainable underground living was real? That’s how the promotion for SILO Residence started. It was so believable it sparked a social media uproar. The twist? It was a campaign for Apple TV+’s SILO. The concept blurred fiction and reality, igniting conversations about the future of sustainability. Even Common joined the chat, calling it “Entertaining yet reflective of today’s world.” A brilliant example of storytelling that captivates and challenges perceptions. #wherelogicmeetsmagic #magiccasestudies

What does 2025 hold for social media? The future is unfolding fast! In Part 1 of our 2025 Social Media Trends, we dive into predictions for platforms like Facebook and Instagram. Ready to rethink your marketing strategy? Read our latest insights. #wherelogicmeetsmagic #mediologyinsights

Case Study of the Week: Hair, Hair Everywhere by Bounce Pet Dryer Sheets This campaign was pure genius as it played with audience instincts. A seemingly ordinary ad featuring a pet covered in hair ran across social platforms. The natural reaction? Is to try and remove the hair, right? This clever design didn’t just grab attention; it delivered the message of Bounce Pet Dryer Sheets loud and clear, creating instant awareness and engagement. It’s a brilliant reminder that the best campaigns don’t just get noticed—they get experienced. What’s your takeaway from this innovative approach? Tell us in the comments below. #wherelogicmeetsmagic #magiccasestudies

Comedy, creativity, and minimalism—this campaign by TBWA\Hunt\Lascaris for City Lodge Hotels shows how powerful these elements can be in advertising. By blending humour with minimalist storytelling, this campaign taps into the audience's emotions without overwhelming them. Comedy disarms and connects people quickly, making the message more relatable and shareable. When combined with creativity, it allows brands to stand out in a crowded market, sparking curiosity and engagement. The minimalist approach, relying on subtitles instead of heavy dialogue, shows that less can truly be more. By stripping away unnecessary elements, the focus is on what really matters—the message and its delivery. This allows the brand to communicate clearly and effectively, leaving a lasting impression on viewers. In today’s fast-paced, content-saturated world, this type of advertising stands out. It proves that when done right, simple, creative, and humorous content can cut through the noise, making a bigger impact with fewer resources. Watch the full case study to see how it all came together! 🎥👇 #wherelogicmeetsmagic #MediologyCaseStudies #Advertising #Creativity #Comedy #Minimalism #DigitalCampaign #MarketingInnovation #BrandStorytelling

Social listening has become a critical tool for brands to manage crises and drive proactive growth, but which of these is it most effective for? Is social listening better suited for early crisis detection and rapid response, or does it serve brands best when used to spot emerging trends and engage with audiences for growth? We dive into both sides of the conversation in our latest insights. Let us know in the comments: How do you think social listening impacts your brand’s strategy? #wherelogicmeetsmagic #MagicInsights #SocialListening #BrandStrategy #CrisisManagement #ProactiveGrowth #DigitalMarketing

Such a powerful message from Nontokozo Madonsela, Momentum Group CMO. One of the key takeaways from her insights today is the importance of consistency in our habits as we strive for growth and success. She also highlighted the need to stay grounded while absorbing new knowledge, ensuring that we stay focused on our long-term goals. Her perspective on personal and financial growth is truly inspiring, and we’re excited to apply these lessons in our own journeys. Thank you for leading the way and encouraging us to keep evolving. Don’t miss out – tune in live to the event now: https://lnkd.in/dHBVb6RW #SuccessIsAScience #GrowthMindset #FinancialWellness #ContinuousLearning #Leadership

We are honoured to be part of today’s Science of Success Festival alongside our valued partner, Momentum. The atmosphere is electric as a community of driven professionals and visionary leaders come together to gain insights from some of the best in the field. The event is a true convergence of Success and Science, where you can feel the Momentum of progress in real time. For those unable to join the event in person, follow their pages Momentum for key highlights throughout the day. Stay connected and follow the conversation. #SuccessIsAScience #wherelogicmeetsmagic #Leadership #Innovation #GrowthMindset #BusinessSuccess #Momentum

The 2024 Nedbank IMC Conference was a hub of cutting-edge insights on marketing, innovation, and digital transformation. If you missed it, you can download the white paper, which is now available: https://bit.ly/3AyCWDV Packed with insights on AI, data-driven marketing, and customer engagement, this report is a must-read for anyone in the marketing world. Our CEO, Ana Carrapichano, co-presented a session on Social & Behavioural Change Communication, discussing how marketers can drive societal change on issues like gender equality and mental health. #wherelogicmeetsmagic #IMC2024 #NedbankIMC #MarketingInnovation #SocialChange #Mediology #LeadershipInMarketing