Reaching parents on social media can be more difficult than putting an overly tired baby to bed. (Psst, we have a solution for that) At this stage, it doesn’t matter how valuable your baby or parenting services are. There are plenty of parents out there who’d love to work with YOU. But if you can’t reach them strategically and consistently on social media? You’re sending them to your competitors on a golden platter. Let’s be honest: Your superpower is helping parents through your wonderful services, NOT mastering a social media strategy to reach and connect with them. If it hasn’t been working for you so far, why waste even more time, energy, and money on something that isn’t your expertise? Just like parents don’t need to navigate everything on their own, neither do you! Imagine if: 🦉 Social media is no longer a daunting and fruitless task. Whether you’ve invested in a strategy or outsourced it entirely, opening those apps feels super energising. 🦉 You’re only sharing strategic content that reaches and connects with the right parents, growing your audience and bringing you more enquiries. 🦉 As soon as your dream clients are ready to invest in the types of services you offer, YOU are the first name that comes to mind. Word-of-mouth has become a nice-to-have. Want YOUR socials to work just as hard as you do for parents without losing 1+ days every week? We got you. Send us a DM with your concerns and challenges, and let’s get you in front of those parents who need your help. #cabombacontent #socialmediamanagement #socialmediastrategy
Rita Dyke🦉’s Post
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Investing in social media management for your baby & parenting business might feel scary, but wouldn’t THIS be worse… ❌ Continuing to come up with exciting post ideas hardly anyone sees and engages with (until you get so demotivated that you go on radio silence for a while) ❌ Trying to engage with followers and new accounts, but your comments and DMs feel more over the place than a playmat covered in toys. ❌ Wasting 1+ days on your social media posts, and they still don’t reflect the value of your services and aren’t helping you to get clients. (In fact, you might be HURTING your business!) If that’s your current reality, wouldn’t it be such a relief if someone could change it and take care of your social media for you? Picture this: You’ve decided to invest in Cabomba Content🦉. Now… 🦉 Social media is no longer a daunting and fruitless task. Instead, opening those apps feels super energising 🦉 You’re only sharing strategic content that reaches and connects with the right parents who WANT to work with you 🦉 You get 1+ days back every week AND as soon as your dream clients are ready to invest in the types of services you offer, YOU are the first name that comes to mind Your socials COULD be working just as hard as you do for parents without you having to lift a finger! Want to know more? Send a DM or leave us a comment below. #socialmediamanagement
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Why baby & parenting professionals should stop churning out random social posts. (Do THIS instead) Be intentional. Yup, it's really that simple. Here's how to be intentional with your content: 🦉 Set goals for your content If you don't know where you're going, you'll end up somewhere else. Your goals will usually relate to your overall business goals. Example: → Business goal = Grow revenue to $$$ → Social media goal: Send X amount of traffic to your landing page 🦉 Decide what you'll be tracking Based on the goals you've set, you can now decide what to track. Example: If it's traffic to a specific page, use Google Search Console to track the amount of traffic coming from social media. 🦉 Stand out from the competition To reach your goals, you need: Value - Offer something in a how-to form Vulnerability - Be human and share your story Variety - Share things people resonate with, not just sales content Presence - Show that you're present by jumping on a few relevant trends Now it's your turn! What will you do to be more intentional in your next batch of content? Let us know in the comments. Want more social media tips? Give us a follow. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I'm Rita Dyke🦉 the founder of Cabomba Content🦉 a social media marketing agency created to connect baby & parenting professionals with parents who NEED their services. 👶#SocialStrategy: Starting @ €498 per setup & €249 ongoing 🦉#SocialMediaManagement (DFY): Starting @ €698 ongoing
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Your messy and inconsistent social media presence is holding your baby or parenting business back! 😵 YOU know how invaluable your services are for parents, BUT is your social media reflecting that? If you’re still relying on unpredictable word-of-mouth referrals, it probably isn’t (and that’s why your potential clients are flocking to your competitors). 🙅♀️ Now, isn’t that more tiring and frustrating than waking up to a baby crying at 2 in the morning!? Instead, at Cabomba Content🦉 , we want to help you reach and connect with those parents more easily. That way, as soon as they're ready to invest in the baby or parenting services you offer, YOU are the first name that comes to mind. With our social media strategy & management services, your accounts will finally do your business justice and work for you (no longer against you). Ready to become THE go-to and gain +1 full day back every week? Send us a DM with your social media challenges and goals to see if we can be an even better fit than a baby in the cutest jumpsuit! #socialmediastrategy #socialmediamanagement #consultant #cabombacontent
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When social media puts on its parenting pants... 👖 Instagram's new teen safety features have arrived, and they're more protective than a helicopter parent wrapped in bubble wrap, ready to tackle anything from scraped knees to awkward DMs! In an age where digital experiences can shape young minds, these features are designed to create a safer online environment. Let's break down what we’re seeing: DM Lockdown: Say goodbye to unsolicited DMs! This feature is like having a bouncer at the club, ensuring only the right crowd gets to engage with your teen. Who knew social media could be so... exclusive? Content Filtering: Imagine a magical filter that lets teens curate their feeds like a playlist of their favourite jams! This means less scrolling through cringe-worthy content and more exposure to what truly matters to them. Talk about a win for mental health! Parental Cruise Control: A feature that allows parents to steer the ship without taking the wheel completely. Brilliant! This way, parents can guide their kids through the treacherous waters of social media while still letting them feel like the captain of their own ship. But here’s the real kicker for us marketers: with these changes, we need to step up our game. It's not just about catchy taglines and eye-popping graphics anymore; we need to be thoughtful, relevant, and safe. Marketers, it’s time to get creative or risk getting left on read (and trust me, that’s worse than getting ghosted!). So, how are you adapting your strategies to this new, teen-safe digital playground? Are you brainstorming fresh campaigns that align with these protective measures? What innovative approaches are you considering that still capture the essence of fun and engagement? Let’s put our heads together and share some ideas! The world of marketing is always evolving, and it’s our job to ensure we’re evolving with it—without losing our sense of humor, of course. 🚀 Drop your thoughts below, and let’s turn this challenge into an opportunity! #MarketingInnovation #InstagramStrategy #DigitalMarketing #SocialMediaTrends #StaySafeOnline
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What sets your social media apart from other baby & parenting professionals? Hint: It needs to go beyond pretty pictures. If you want your social media to resonate with parents, you need to think of your content as more than just posts—it’s a way to build trust, show empathy, have some fun and draw clients into your world. Here’s how you can do that: 🦉 Polls – Parents have opinions, and they love to share them! Use polls and quizzes to make them feel involved and valued. 🦉 Stories – Behind-the-scenes moments make your brand human and relatable. Just like swapping stories with a fellow parent, these glimpses help your audience connect with you on a deeper level. 🦉 Competitions – Bring a spark of fun to your feed. A well-crafted competition can boost interaction and make your target audience excited to engage with you. Remember, engagement isn’t just about boosting numbers—it’s about creating meaningful connections that encourage parents to trust you with their littles. Which of these engagement strategies would you add to your content plan? Let us know in the comments! 👇 P.S. How are you planning to stay consistent with your marketing through December? (Oh yes, this is a must if you want to start next year not broke!) P.P.S. We have 1 more space available for December if you want your social media marketing taken care of while you take a much needed family break (don't miss out!) #contentstrategy #parentingaccounts #babybrands #cabombacontent
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Weekend parenting tip: Are you ready to talk with your child about social media? If your preteen or teen is using social media, or asking to get started, it's time to talk with them about it. You can help them have healthier online experiences by guiding them to use social media safely and responsibly. Take this online quiz and be ready to talk with your child/ren about social media. Based on your responses, you'll find tips and advice from Common Sense Media's experts to help guide your family conversations.
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🌟 Exciting developments in the world of social media! With Instagram’s launch of Teen Accounts, we’re witnessing an evolution in how platforms are approaching youth engagement. As a college professor teaching Social Media, and as a mother navigating technology with my children, I find this initiative both intriguing and necessary. While tools like these can provide valuable resources for parents, --->they can never replace the vital role of engaged parenting <---. It’s not just about managing settings or monitoring interactions; it’s about fostering open conversations and creating a supportive environment where our children can explore the digital world safely. As we embrace these new features, let’s also prioritize meaningful dialogues with our kids. The key to healthy social media experiences lies in our involvement and understanding. Together, we can ensure that these platforms serve as tools for connection and growth, rather than obstacles. How do you approach social media engagement with your children? I’d love to hear your thoughts! 💬 #SocialMedia #Parenting #DigitalLiteracy #TeenAccounts #Instagram
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📲3 quick social media updates you need to know about. Read Below👇 🆕LinkedIn Testing New “TikTok” Style Feed. LinkedIn is currently testing a new short-form video feed on its platform for a limited number of users. Within a newly introduced ‘Video’ tab, users can access a vertical short-form video feed allowing them to scroll through content. This dedicated vertical video feed is designed to boost engagement and facilitate content discovery on the platform, while also providing a specialized space for career-oriented and professional content. Read More: https://tcrn.ch/3U0jM0D 🏷️Instagram Explores Commenting on Specific Frames Within a Carousel. Instagram is currently experimenting with a commenting feature for carousel posts. This feature enables users to tag their comments to specific images or videos in the carousel by referencing the assigned number in the display. Such an addition could serve as another venue to boost engagement and foster focused interaction within carousels posts. Read More: https://bit.ly/3TREmz8 🚫Florida Takes Action: Teens Under 14 Face Social Media Ban. The recent bill signed by Florida Governor Ron DeSantis prohibits children under the age of 14 from accessing social media platforms. Additionally, it mandates that children aged 14 and 15 must obtain explicit parental consent. Effective January 1st, 2025, this legislation primarily impacts apps permitting public content sharing. Consequently reaching younger audiences in Florida becomes notable more difficult for brands potentially resulting in decreased impressions and engagements for both brands and advertisers. Read More: https://bit.ly/3vtJyRz #socialmediaupdates #linkedinnews #instagramupdates #florida #socialmediaban #teensocialmediaban
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📢 Daycares, It’s Time to Shine on Social Media! 🌟 Did you know that social media marketing can help your daycare attract more families and build trust with parents? 🍼💻 In today’s digital world, having a strong online presence isn’t just a bonus—it’s essential. In our latest blog, we cover: ✅ How to showcase your daycare's unique strengths ✅ Building trust and community with families ✅ Tips to create engaging content that parents love Ready to fill those spots and grow your daycare's reputation? Start leveraging the power of social media today! 👉 https://buff.ly/3CArhVX #SocialMediaMarketing #DaycareMarketing #BuildTrust #AttractFamilies #FairbloomMarketing
The Power of Social Media Marketing for Daycares: How to Attract More Families and Build a Trustworthy Brand
fairbloommarketing.net
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Do you catch yourself mindlessly scrolling social media before bedtime? 📱 Instagram has introduced a new feature aimed at promoting healthier social media habits among teens: nighttime nudges. These nudges are designed to encourage teens to log off and wind down for the evening. What's your take on this initiative? Do you think it will make a significant impact on teen users? And it's not just for teens—many adults might appreciate these reminders for curbing their late-night scrolling habits too. Share your thoughts and let us know how you think this feature could make a difference. #WeeklyMarketingInsight #Instagram #DigitalMarketing
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