Pedicel Marketing’s Post

Hey baby & parenting professionals! Is your social media content hitting the mark or do parents make this face 😒 when they see your post? Here's the thing: You know your services are SUPER valuable to parents, but your messy feed doesn't reflect that yet. So, instead of calling you for help, these parents simply roll their eyes and move along to your competitors. BUT don't panic yet. There's a solution! Here's what you can do: 🦉 Get a strategy in place. (No, not the generic templated strategies you can find online. Dig a bit deeper and really get to know what your dream clients need and then build a strategy around THEM) 🦉Create posts that stand out. (Don't just copy your competitors. You'll look like just another consultant and blend into the background. Instead, create something unexpected that stands out) 🦉Start commenting! (If you don't want to wait for the algorithm to favour you, start putting yourself in front of your dream clients with a well-timed comment) Don't have the time? Well, just like the parents coming to you for help, you can come to us for help. We'll get you in front of more parents while you use your time to help them with their kids. It's a win-win for everyone! So, to book your spot, just send us a DM! #babyclasses #socialmediastrategy #SOCIALHELP #cabombacontent

Introducing Instagram Teen Accounts: Safety First! 🌟 Hey, parents and teens! 🚀 Did You Know Instagram is busy rolling out Teen Accounts, designed to keep our young users safe while they explore and connect. With built-in protections like limited messaging and content controls, teens will have a safer experience online. Here’s what you can expect: Private Accounts by Default: Teens can only interact with followers they approve. 👥 Sensitive Content Restrictions: Automatically filtered content to keep the experience positive and age-appropriate. 🌈 Time Management Tools: Notifications to encourage healthy usage and sleep mode features. ⏰ All Teen Accounts will be placed in "sleep mode" between 10 p.m. & 7 a.m. Parents will have the option to supervise and approve settings, ensuring peace of mind while teens navigate the digital world. 🙌 Whether this update will be effective or not is still being debated by some. What do you think about this new update? #InstagramTeenAccounts #SafeSocial #EasyDoesItSocial #NewInSocial

For social media to truly make an impact in the baby and parenting space, you need more than just cute visuals. You need… the 3 Cs. Social media that actually works has: 🦉 Connection – Think of engaging with your audience like interacting with a curious toddler. Every like, comment, and DM is a chance to build trust and strengthen relationships. Without connection, your content is just noise. 🦉 Consistency – Just like a dependable bedtime routine, showing up consistently is essential. It signals to parents that they can rely on you, making your brand top of mind when they need support. 🦉 Compassion – Parents don’t just want advice; they want to feel seen and understood. Show empathy in your content by addressing their pain points and celebrating their wins. It’s what turns followers into loyal clients who feel like they belong in your community. Most importantly.... If you tried and failed to get your soicla media to work for you, ask for help! It doesn't mean you're giving up, don't know your stuff or have nothing to offer, it simply means it's not your field of expertise. Let the professionals (us) handle it while you handle the problems of parents who need you. Deal? How do you keep your content consistent and compassionate? Drop your tips below! 👇 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I'm Rita Dyke🦉 the founder of Cabomba Content🦉 a social media marketing agency created to connect baby & parenting professionals with parents who NEED their services. 👶#SocialStrategy: Starting @ €498 per setup & €249 ongoing 🦉#SocialMediaManagement (DFY): Starting @ €698 ongoing #socialmediatips #parentingbrands #cabombacontent

Emotional Marketing: The Secret to Connecting with New Parents In the world of baby products, we’re not just pushing items—we’re part of one of the most emotional journeys anyone can go through: becoming a parents. Our job as marketers isn’t just to show off what our products can do; it’s about creating a real, lasting connection with new parents. That’s where emotional marketing comes in, and it’s changing the game. This isn’t your typical features-and-benefits pitch. Emotional marketing is about tapping into the hopes, fears, joys, and challenges that every new parent faces. When they see our brand, it shouldn’t just be another product on the shelf it should feel like we truly understand what they’re going through, like we’re right there with them, offering support and reassurance. Take storytelling, for example. A diaper ad isn’t just about absorbency; it’s about giving parents peace of mind when their baby sleeps through the night. A baby monitor campaign isn’t just about the specs it’s about the comfort that comes with knowing your baby is safe, even when you’re not in the room. These stories aren’t just selling a product—they’re building a relationship between the brand and the parent. But how do we make these emotional connections feel authentic? It starts with truly getting to know our audience. We need to dive deep into the world of parents the sleepless nights, the proud moments, the worries, and the small victories. This means listening to real stories through social media, focus groups, and one-on-one conversations. Once we know what parents are really going through, we can create messages that hit home. Use visuals that show real parenting moments not just the picture-perfect ones, but the messy, beautiful reality of raising a child. Write copy that speaks directly to parents, letting them know we get it and we’re here to help. And let’s be clear: emotional marketing isn’t about manipulation; it’s about building trust. When parents feel like a brand truly understands them, they’re more likely to stick around, share their experiences, and become loyal advocates. They’ll tell other parents about us, creating a word-of-mouth effect that no traditional ad can match. So, how do we take our emotional marketing to the next level in the baby products industry? #EmotionalMarketing #BabyProducts #ParentingJourney #BrandConnection

Today, on World Children’s Day, I had the privilege of being a judge for the The Marketing Society Pioneering Spirit Awards, where the focus was on campaigns improving the lives of children globally. Reading through the campaigns was a reminder of how much potential there is to create real change when we decide to take action. It also made me reflect on something close to my heart: teen mental health. As someone who’s spent over 20 years working with some of the world’s most iconic brands, I’ve seen firsthand the incredible power they hold, not just to shape trends but to influence lives. And for teens, who are still figuring out who they are and how they fit into the world, that influence can be monumental. Over the past four years, I’ve worked one-on-one with teenagers, coaching and mentoring them through some of the toughest challenges they face. I’ve seen the impact of anxiety, low self-esteem, and the endless pressure of comparison that’s so often amplified by social media. I’ve sat with them as they’ve opened up about feeling like they’ll never be “enough” or struggling to find their place in a world that feels overwhelming. Social media platforms like Instagram have started making moves. Meta’s age verification tools and research initiatives are a step in the right direction. But honestly, it’s just a start. These issues run so much deeper and the changes need to be bold, meaningful and far-reaching. This isn’t just a “tech company” problem, though. It’s a challenge and an opportunity for every brand that connects with this age group. Brands have the ability (and, I believe, the responsibility) to use their influence to actually make a difference. That’s why I’m so passionate about this intersection of my work: the years I’ve spent creating impactful campaigns with leading brands and my more recent focus on supporting teens directly. It’s driven me to start developing ways for brands to step up, to build initiatives that don’t just pay lip service but actively support mental health, foster resilience and create spaces where teens feel seen, heard and supported. Because here’s the truth: the world teens are growing up in today looks nothing like the one we knew. The stakes are higher, the pressures are heavier and small, incremental changes simply aren’t enough.  We all have a role to play and it’s time to start thinking about what we can do individually and collectively, to help create a future where these young people don’t just survive but thrive.

Reaching parents on social media can be more difficult than putting an overly tired baby to bed. (Psst, we have a solution for that) At this stage, it doesn’t matter how valuable your baby or parenting services are. There are plenty of parents out there who’d love to work with YOU. But if you can’t reach them strategically and consistently on social media? You’re sending them to your competitors on a golden platter. Let’s be honest:  Your superpower is helping parents through your wonderful services, NOT mastering a social media strategy to reach and connect with them. If it hasn’t been working for you so far, why waste even more time, energy, and money on something that isn’t your expertise? Just like parents don’t need to navigate everything on their own, neither do you! Imagine if: 🦉 Social media is no longer a daunting and fruitless task. Whether you’ve invested in a strategy or outsourced it entirely, opening those apps feels super energising. 🦉 You’re only sharing strategic content that reaches and connects with the right parents, growing your audience and bringing you more enquiries. 🦉 As soon as your dream clients are ready to invest in the types of services you offer, YOU are the first name that comes to mind. Word-of-mouth has become a nice-to-have. Want YOUR socials to work just as hard as you do for parents without losing 1+ days every week? We got you. Send us a DM with your concerns and challenges, and let’s get you in front of those parents who need your help. #cabombacontent #socialmediamanagement #socialmediastrategy

Why baby & parenting professionals should stop churning out random social posts. (Do THIS instead) Be intentional. Yup, it's really that simple. Here's how to be intentional with your content: 🦉 Set goals for your content If you don't know where you're going, you'll end up somewhere else.  Your goals will usually relate to your overall business goals. Example:  → Business goal = Grow revenue to $$$ → Social media goal: Send X amount of traffic to your landing page 🦉 Decide what you'll be tracking Based on the goals you've set, you can now decide what to track. Example: If it's traffic to a specific page, use Google Search Console to track the amount of traffic coming from social media. 🦉 Stand out from the competition To reach your goals, you need: Value - Offer something in a how-to form Vulnerability - Be human and share your story Variety - Share things people resonate with, not just sales content Presence - Show that you're present by jumping on a few relevant trends Now it's your turn! What will you do to be more intentional in your next batch of content? Let us know in the comments. Want more social media tips? Give us a follow. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I'm Rita Dyke🦉 the founder of Cabomba Content🦉 a social media marketing agency created to connect baby & parenting professionals with parents who NEED their services. 👶#SocialStrategy: Starting @ €498 per setup & €249 ongoing 🦉#SocialMediaManagement (DFY): Starting @ €698 ongoing

👉🏻Like if you agree? 🌐In today's digital age, the landscape of parenting is evolving rapidly, with social media playing an increasingly significant role in the lives of many children. 🎯It's crucial to recognize the profound impact that social media platforms wield in shaping young minds.💯 💼Recent studies have shown that many children are spending more time engaging with social media content than ever before, often surpassing the time they spend interacting with their parents. 🚀From educational content to social interactions and entertainment, social media platforms offer a vast array of experiences that can influence a child's development. ✨Rather than dismissing social media as a mere distraction, we must recognize its potential as a tool for positive influence when used mindfully. 🌟By embracing social media as a tool for positive parenting, we can empower the next generation to navigate the complexities of the digital world with confidence and resilience. #parenting #socialmedia #linkedin #technology #growth

🌟 Exciting developments in the world of social media! With Instagram’s launch of Teen Accounts, we’re witnessing an evolution in how platforms are approaching youth engagement. As a college professor teaching Social Media, and as a mother navigating technology with my children, I find this initiative both intriguing and necessary. While tools like these can provide valuable resources for parents, --->they can never replace the vital role of engaged parenting <---. It’s not just about managing settings or monitoring interactions; it’s about fostering open conversations and creating a supportive environment where our children can explore the digital world safely. As we embrace these new features, let’s also prioritize meaningful dialogues with our kids. The key to healthy social media experiences lies in our involvement and understanding. Together, we can ensure that these platforms serve as tools for connection and growth, rather than obstacles. How do you approach social media engagement with your children? I’d love to hear your thoughts! 💬 #SocialMedia #Parenting #DigitalLiteracy #TeenAccounts #Instagram

At Instagram, we’re committed to creating a safe, positive, and age-appropriate environment for everyone—especially teens. 💡 Today, we’re excited to share some updates that empower users to take charge of their experience: 🌟 New Recommendations Reset: In just a few taps, users can clear recommended content across Explore, Reels, and Feed, giving them a fresh start. 👥 Curate Your Feed: Review the accounts you follow, unfollow those that no longer align with your interests, and customize your recommendations with tools like “Interested” or “Not Interested.” 📖 Teen Protections: We’ve introduced a dedicated page in our Transparency Center to share how we ensure teens see age-appropriate content and avoid sensitive material. We’re also thrilled to collaborate with Joanna and Clea from The Home Edit to help parents and teens learn how to “organize” their Instagram accounts, ensuring their digital spaces evolve with their interests. These features build on existing tools like the Following and Favorites feeds, Close Friends for Stories, and the “Your activity” section—giving teens the power to shape their Instagram journey while keeping it safe and enjoyable. Learn more about these updates and how we’re fostering a healthy Instagram experience for everyone. #InstagramUpdates #SocialMediaSafety #DigitalWellness