The Marketing Society

INSIGHT | Food systems need to become more sustainable, healthier, and less wasteful—but education and awareness are key to driving change. In this episode of Can Marketing Save the Planet?, Ali Cox, OLY, CEO and Founder of Noble West, shares her insights on how marketing can help transform food systems. From tackling food waste to the importance of telling origin stories, Ali emphasises how marketers can use consumer insights to drive sustainable choices. Key takeaways: 🔸 The difference between food loss and waste 🔸The business opportunity in reducing waste 🔸Why upcycling is the future 🔸The need to share food origin stories 🎧 Listen to the full episode now - https://lnkd.in/e3k4xKRZ #Sustainability #FoodSystems #MarketingForGood #FoodSecurity #CanMarketingSaveThePlanet Michelle Carvill Gemma Butler

In My Humble Opinion...nobody ever got fired for buying the safest brands… Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. You can listen to the full podcast here https://lnkd.in/eZGG_Rxc We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services.  What do we cover? The challenges of measuring brand impact in B2B marketing The need for a more holistic approach to B2B marketing strategies Would you like to join B2B marketing experts Publicis Pro on 27 November at LinkedIn’s UK offices in Farringdon for a morning of insightful discussion and actionable strategies? Building on the podcast, the event will explore how brand-led marketing can uncover hidden buyers and reduce decision-making risks. On the day, you’ll hear: • Insights into hidden buyers and buying committees from Mimi Turner, Head of Marketplace Innovation at LinkedIn • An explanation of the ‘lighthouse strategy for brand-led marketing’ from Billy Hamilton-Stent, CSO of Publicis Pro • Real-world example of how Spendesk uses community marketing to enhance their brand, from CMO Sarah Whipp Plus, the panel of experts will take a deeper dive into the topics presented, with a chance for you to ask your big questions. Spaces are limited to just 90 attendees – feel free to sign up here: https://lnkd.in/em2C8Din #B2BMarketing #MarketingPodcast #IMHOPodcast

INSPIRATION | Bold Bean Co | B Corp™. is rapidly gaining traction in the food & drink industry, thanks to its ‘bean obsessed’ mission that goes beyond a tagline—it’s at the core of everything they do. From their beginnings on Dragon’s Den to a bestselling cookbook and national distribution, their success is rooted in building a loyal community and prioritising creativity over conventional marketing strategies. Founder Amelia Christie-Miller spoke with TomorrowBrands managing partner Ruth Fittock about how Bold Bean Co. focused on engaging their audience first, crafting organic social and PR campaigns over paid advertising, and even creating a cookbook that became a Sunday Times bestseller. Want to learn more about how they’ve grown through authenticity and passion? Read this think piece and listen to the podcast - https://lnkd.in/eTgq6a72 #BrandBuilding #MarketingInnovation #BoldBeanCo #CreativeMarketing #FoodAndDrink

INSIGHT | In the latest episode of The Whole Marketer Podcast, host Abigail Dixon FCIM/ICF welcomes - Rachel Morris MNCIP, PCC -, an executive business coach, co-founder of Motion Learning, and best-selling author of Working Mother. Drawing from her extensive experience coaching new parents, Rachel offers valuable insights for those balancing careers in marketing with family life. In this episode, Rachel discusses: 👉 Her definition of working parents 👉 Challenges faced, particularly by mothers 👉 Strategies for setting boundaries 👉 The importance of self-care 👉 Navigating emotional struggles during transitions like maternity leave Rachel also shares practical advice for working parents seeking fulfilment in both their professional and personal lives. Listen - https://lnkd.in/eTnh6HzS #WorkingParents #MarketingProfessionals #WorkLifeBalance

INSIGHT | Sustainability - It's Time to Accelerate Action 🌳 At UNGA and Climate Week NYC, global leaders united for urgent climate action. Discussions focused on sustainability solutions and interconnected global challenges. Salterbaxter give us key takeaways from their latest report in this latest think piece - https://lnkd.in/eSg3gjBk This piece is part of our In My Humble Opinion content series in partnership with Publicis Groupe UK #AccelerateAction #SustainableFuture #ClimateLeadership

INSPIRATION | In Abu Dhabi, sustainability is more than just a corporate imperative – it is part of the very essence of the city. Its dedication to green practices is out in the open for everyone to see – through the sprawling mangroves or innovative clean energy projects popping up in every corner, the city is a living example of what it means to truly value a sustainable future. Eight major brands exemplify this environmental dedication through innovative initiatives as Marwa Kaabour ☀️ explains in this think piece. https://lnkd.in/euPA_U34 This article is part of our curated content library, available exclusively to our members. Log in to read the full article or get in touch to learn how you can join The Marketing Society. #SustainableCity #GreenInnovation #FutureOfSustainability

INSIGHT | A Sustainable Future for Marketing 🍃 Marketing has an unmatched set of creative storytelling capabilities. An incredible depth of knowledge in persuasion and behaviour change. Richard Bleasdale talks about the existential opportunity that has arisen for Marketing to transform its own future. And to use its many powers to help us all change and navigate to a better place and time. https://lnkd.in/eis73-66 This article is part of our curated content library, available exclusively to our members. Log in to read the full article or get in touch to learn how you can join The Marketing Society. #SustainableMarketing #MarketingForChange #FutureOfMarketing

WHO WILL BE CROWNED BRAND OF THE YEAR 2024? 🏆 The Marketing Society Brand of the Year award, in partnership with EPAM Systems and in association with Campaign UK, celebrates the brands that have innovated and adapted to the social and economic challenges in yet another challenging year. Among the shortlisted brands is Lidl GB. Lidl continues to attract consumers and is now the sixth-biggest supermarket in the UK by market share, closing the gap on the nearest competitor Morrisons. A continuous programme of innovation has kept it relevant, including a recent groundbreaking plan to have plant-based proteins making up 25% of its total protein sales by 2030. In-store food banks, the Lidl Plus app, which offers tailored food coupons direct to customers, and its light-touch marketing campaigns have highlighted the way in which the food retailer understands and responds to swiftly changing customer needs. Keep an eye out for the content we’ll be sharing from each of our shortlisted brands, showcasing their standout strategies to help you make your vote count! 📢 VOTE NOW - https://lnkd.in/egui9BWP (Voting online closes November 20 at 12:00 pm) #BrandOfTheYear24

The World's Happiest Workplaces Awards is here! This is your opportunity to showcase your organisation's commitment to employee happiness in the Marketing and Advertising Industry. Encourage your team to take the free, anonymous Happy At Work Test today and enter The World's Happiest Workplaces Awards 2025. ⏰ Entries close 1st December 2024 – don’t miss your chance! Get started here - https://lnkd.in/gvA8ZWBp #WorldsHappiestWorkplaces #WorkplaceHappiness #WHWAwards2025 #Marketing #Advertising

WHO WILL BE CROWNED BRAND OF THE YEAR 2024? 🏆 The Marketing Society Brand of the Year award, in partnership with EPAM Systems and in association with Campaign UK, celebrates the brands that have innovated and adapted to the social and economic challenges in yet another challenging year. Among the shortlisted brands is Greggs. This very British brand continues to defy the high-street exodus, increasing sales while investing heavily in engagement programmes and customer loyalty initiatives. Its commitment to ensuring physical availability has led to late-night openings and store expansions, while new and extended product ranges and greater availability via digital channels have kept customers engaged. Clever innovations and collaborations, including the “Baked in gold” jewellery range, Greggs Champagne Bar in Fenwick and a sausage-roll dispenser with Monzo, alongside its work in local communities (recently opening its 1000th breakfast club), have all contributed to the brand’s rise. Keep an eye out for the content we’ll be sharing from each of our shortlisted brands, showcasing their standout strategies to help you make your vote count! 📢 VOTE NOW - https://lnkd.in/egui9BWP (Voting online closes November 20 at 12:00 pm) #BrandOfTheYear24