Rita Dyke🦉’s Post

For social media to truly make an impact in the baby and parenting space, you need more than just cute visuals. You need… the 3 Cs. Social media that actually works has: 🦉 Connection – Think of engaging with your audience like interacting with a curious toddler. Every like, comment, and DM is a chance to build trust and strengthen relationships. Without connection, your content is just noise. 🦉 Consistency – Just like a dependable bedtime routine, showing up consistently is essential. It signals to parents that they can rely on you, making your brand top of mind when they need support. 🦉 Compassion – Parents don’t just want advice; they want to feel seen and understood. Show empathy in your content by addressing their pain points and celebrating their wins. It’s what turns followers into loyal clients who feel like they belong in your community. Most importantly.... If you tried and failed to get your soicla media to work for you, ask for help! It doesn't mean you're giving up, don't know your stuff or have nothing to offer, it simply means it's not your field of expertise. Let the professionals (us) handle it while you handle the problems of parents who need you. Deal? How do you keep your content consistent and compassionate? Drop your tips below! 👇 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I'm Rita Dyke🦉 the founder of Cabomba Content🦉 a social media marketing agency created to connect baby & parenting professionals with parents who NEED their services. 👶#SocialStrategy: Starting @ €498 per setup & €249 ongoing 🦉#SocialMediaManagement (DFY): Starting @ €698 ongoing #socialmediatips #parentingbrands #cabombacontent

When social media puts on its parenting pants... 👖 Instagram's new teen safety features have arrived, and they're more protective than a helicopter parent wrapped in bubble wrap, ready to tackle anything from scraped knees to awkward DMs! In an age where digital experiences can shape young minds, these features are designed to create a safer online environment. Let's break down what we’re seeing: DM Lockdown: Say goodbye to unsolicited DMs! This feature is like having a bouncer at the club, ensuring only the right crowd gets to engage with your teen. Who knew social media could be so... exclusive? Content Filtering: Imagine a magical filter that lets teens curate their feeds like a playlist of their favourite jams! This means less scrolling through cringe-worthy content and more exposure to what truly matters to them. Talk about a win for mental health! Parental Cruise Control: A feature that allows parents to steer the ship without taking the wheel completely. Brilliant! This way, parents can guide their kids through the treacherous waters of social media while still letting them feel like the captain of their own ship. But here’s the real kicker for us marketers: with these changes, we need to step up our game. It's not just about catchy taglines and eye-popping graphics anymore; we need to be thoughtful, relevant, and safe. Marketers, it’s time to get creative or risk getting left on read (and trust me, that’s worse than getting ghosted!). So, how are you adapting your strategies to this new, teen-safe digital playground? Are you brainstorming fresh campaigns that align with these protective measures? What innovative approaches are you considering that still capture the essence of fun and engagement? Let’s put our heads together and share some ideas! The world of marketing is always evolving, and it’s our job to ensure we’re evolving with it—without losing our sense of humor, of course. 🚀 Drop your thoughts below, and let’s turn this challenge into an opportunity! #MarketingInnovation #InstagramStrategy #DigitalMarketing #SocialMediaTrends #StaySafeOnline

Why baby & parenting professionals should stop churning out random social posts. (Do THIS instead) Be intentional. Yup, it's really that simple. Here's how to be intentional with your content: 🦉 Set goals for your content If you don't know where you're going, you'll end up somewhere else.  Your goals will usually relate to your overall business goals. Example:  → Business goal = Grow revenue to $$$ → Social media goal: Send X amount of traffic to your landing page 🦉 Decide what you'll be tracking Based on the goals you've set, you can now decide what to track. Example: If it's traffic to a specific page, use Google Search Console to track the amount of traffic coming from social media. 🦉 Stand out from the competition To reach your goals, you need: Value - Offer something in a how-to form Vulnerability - Be human and share your story Variety - Share things people resonate with, not just sales content Presence - Show that you're present by jumping on a few relevant trends Now it's your turn! What will you do to be more intentional in your next batch of content? Let us know in the comments. Want more social media tips? Give us a follow. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I'm Rita Dyke🦉 the founder of Cabomba Content🦉 a social media marketing agency created to connect baby & parenting professionals with parents who NEED their services. 👶#SocialStrategy: Starting @ €498 per setup & €249 ongoing 🦉#SocialMediaManagement (DFY): Starting @ €698 ongoing

Parents are looking for baby & parenting professionals they can rely on. Build that trust by… If you want to build trust with parents on social media, here’s what you need: 🦉 Honest, informative content – Share tips, insights, and advice that provide real value. 🦉 Quick response time – Show parents you’re there for them by replying promptly to comments and messages. 🦉 Real-life stories – Testimonials and relatable stories make your brand human. 🦉 Consistency – A regular posting schedule shows you’re dependable. 🦉 Authentic engagement – Speak directly to parents, not at them. How do you build trust with the parents in your audience? Share your insights below! #buildingtrust #parentingbrands #babybusiness #cabombacontent

Reaching parents on social media can be more difficult than putting an overly tired baby to bed. (Psst, we have a solution for that) At this stage, it doesn’t matter how valuable your baby or parenting services are. There are plenty of parents out there who’d love to work with YOU. But if you can’t reach them strategically and consistently on social media? You’re sending them to your competitors on a golden platter. Let’s be honest:  Your superpower is helping parents through your wonderful services, NOT mastering a social media strategy to reach and connect with them. If it hasn’t been working for you so far, why waste even more time, energy, and money on something that isn’t your expertise? Just like parents don’t need to navigate everything on their own, neither do you! Imagine if: 🦉 Social media is no longer a daunting and fruitless task. Whether you’ve invested in a strategy or outsourced it entirely, opening those apps feels super energising. 🦉 You’re only sharing strategic content that reaches and connects with the right parents, growing your audience and bringing you more enquiries. 🦉 As soon as your dream clients are ready to invest in the types of services you offer, YOU are the first name that comes to mind. Word-of-mouth has become a nice-to-have. Want YOUR socials to work just as hard as you do for parents without losing 1+ days every week? We got you. Send us a DM with your concerns and challenges, and let’s get you in front of those parents who need your help. #cabombacontent #socialmediamanagement #socialmediastrategy

Your messy and inconsistent social media presence is holding your baby or parenting business back! 😵 YOU know how invaluable your services are for parents, BUT is your social media reflecting that? If you’re still relying on unpredictable word-of-mouth referrals, it probably isn’t (and that’s why your potential clients are flocking to your competitors). 🙅♀️ Now, isn’t that more tiring and frustrating than waking up to a baby crying at 2 in the morning!? Instead, at Cabomba Content🦉 , we want to help you reach and connect with those parents more easily. That way, as soon as they're ready to invest in the baby or parenting services you offer, YOU are the first name that comes to mind. With our social media strategy & management services, your accounts will finally do your business justice and work for you (no longer against you). Ready to become THE go-to and gain +1 full day back every week? Send us a DM with your social media challenges and goals to see if we can be an even better fit than a baby in the cutest jumpsuit! #socialmediastrategy #socialmediamanagement #consultant #cabombacontent

🌟 Exciting developments in the world of social media! With Instagram’s launch of Teen Accounts, we’re witnessing an evolution in how platforms are approaching youth engagement. As a college professor teaching Social Media, and as a mother navigating technology with my children, I find this initiative both intriguing and necessary. While tools like these can provide valuable resources for parents, --->they can never replace the vital role of engaged parenting <---. It’s not just about managing settings or monitoring interactions; it’s about fostering open conversations and creating a supportive environment where our children can explore the digital world safely. As we embrace these new features, let’s also prioritize meaningful dialogues with our kids. The key to healthy social media experiences lies in our involvement and understanding. Together, we can ensure that these platforms serve as tools for connection and growth, rather than obstacles. How do you approach social media engagement with your children? I’d love to hear your thoughts! 💬 #SocialMedia #Parenting #DigitalLiteracy #TeenAccounts #Instagram

What sets your social media apart from other baby & parenting professionals? Hint: It needs to go beyond pretty pictures. If you want your social media to resonate with parents, you need to think of your content as more than just posts—it’s a way to build trust, show empathy, have some fun and draw clients into your world. Here’s how you can do that: 🦉 Polls – Parents have opinions, and they love to share them! Use polls and quizzes to make them feel involved and valued. 🦉 Stories – Behind-the-scenes moments make your brand human and relatable. Just like swapping stories with a fellow parent, these glimpses help your audience connect with you on a deeper level. 🦉 Competitions – Bring a spark of fun to your feed. A well-crafted competition can boost interaction and make your target audience excited to engage with you. Remember, engagement isn’t just about boosting numbers—it’s about creating meaningful connections that encourage parents to trust you with their littles. Which of these engagement strategies would you add to your content plan? Let us know in the comments! 👇 P.S. How are you planning to stay consistent with your marketing through December? (Oh yes, this is a must if you want to start next year not broke!) P.P.S. We have 1 more space available for December if you want your social media marketing taken care of while you take a much needed family break (don't miss out!) #contentstrategy #parentingaccounts #babybrands #cabombacontent

Discover the secrets to crafting irresistible daycare social media posts that captivate parents and boost engagement. 📈 Our latest article shares proven tips to transform your daycare's online presence. Click the link to unlock these strategies and watch your community grow! https://lnkd.in/esZuzMwS #DaycareMarketing #SocialMediaTips #ParentEngagement

You've heard of Dad Jokes and Dad Bods. What about dad-fluencers? Brands are discovering the benefits of choosing dads for their #influencermarketing choices over the more common mom creators or mom-fluencers. Interestingly, dads creating content on #parenting don't just influence other dads, they influence moms, too. As this MARKETING-INTERACTIVE reveals, "With relatively fewer dad-fluencers in the space, the likelihood of getting a product noticed when working with a dad-fluencer over a mum could work to the benefit of a brand." Do you follow any dads on social media for their dad content? If you're a brand, have you ever work with a dad-fluencer? https://lnkd.in/gjqD-E6F