Casey Ross’ Post

TL;DR: Robyn Flynn Media presents: Social Media 101 for Parents. Thursday May 30th at 7:30 PM ET. COST: $10 🩷🩷🩷 Most of my friends are parents. Naturally, we spend a lot of time talking about our kids, and comparing parenting strategies. One topic that keeps coming up is social media, and how we should handle it with our kids as they get older. Some of my friends plan to ban their kids from using social media entirely. Others don’t want their kids using TikTok. Others aren’t sure how to handle social media at all. That’s why I’ve put together this webinar; specifically geared towards parents who need help figuring out how to navigate parenting in a social media age. Featuring expert insights from tech analyst Carmi Levy and clinical psychologist Samantha Goldwater-Adler, Ph.D., this webinar is designed to equip parents with the tools they need to effectively navigate social media with their kids. Spots are limited, so reserve yours now! https://lnkd.in/e2beUVrS #parenting #socialmedia #tech #mentalhealth

Instagram is rolling out new features to safeguard younger users, including settings that limit inappropriate content, prevent unwanted contact, and promote healthier online habits, like improving sleep for users under 18. As a platform that reaches millions, it's critical to ensure safety and well-being for younger audiences. These updates are a step toward creating a more secure and positive space online. Read the full article to learn more about Instagram's latest efforts to protect children online 👉 https://lnkd.in/eEKDyz4r #childsafety #instaupdates #socialmedianews #digitalwellbeing #onlinesafety #socialmediatips #healthyhabits #marketingnews #socialresponsibility

Instagram is rolling out new features to safeguard young users. Finally, an attempt to manage the use and effect of social on the younger generation. Read the full article to learn about Instagram's latest efforts to protect children online. #meta #instagram #onlinesafety #socialmediatips

From the rise of the smartphone free childhood movement, to the growing shift towards real life experiences, the impact of social media on mental health is moving up the marketing agenda. While social media can be used as a highly effective marketing tool, the industry also has a responsibility to recognise and respond to the impact of social media on children’s mental health. With this in mind we asked industry leaders if brands should do more to recognise the growing unease of the mental health impact of social media amongst consumers? Featuring insights from: Callum Ritchie, Social Strategist, Iris, Tom Sneddon, Managing Partner, Supernova (part of Atomic London), Chris Woodward, CEO, CTI Digital, Martin Severs, Head of Strategy, Collaborate, Christianne Hamilton, Head of Strategy, Spring Studios, Katie Hunter, Co-Founder & Managing Partner, Wonderhood Studios, Luke Taylor, Head of Social, McCann Content Studios, McCann Manchester Read the full article via the Creativebrief platform: https://lnkd.in/esKNJDpW

We're acutely aware of social media's power as an engaging marketing tool, but let's not ignore its detrimental effects on youth mental health. Tom Sneddon talks to Creativebrief about the challenge brands face in being sincere about mental health advocacy, emphasizing the need for long-term commitment to these values. #MentalHealthAwareness #GenZ #BrandResponsibility

Social Media and Adolescent Health (2024) - PDF: https://lnkd.in/eY6PPZgK || Video: https://lnkd.in/gwdyuHwi A recent National Academies consensus study, Social Media and Adolescent Health, examined current research about social media’s effects on the mental and physical health of young people. The resulting report calls for a better understanding of social media’s influence on development and makes specific recommendations for policymakers and other leaders in the categories of design, training and education, online harassment, and research. Access the full report and other resources here: https://lnkd.in/eY6PPZgK Video: https://lnkd.in/gwdyuHwi Social media has been fully integrated into the lives of most adolescents in the U.S., raising concerns among parents, physicians, public health officials, and others about its effect on mental and physical health. Over the past year, an ad hoc committee of the National Academies of Sciences, Engineering, and Medicine examined the research and produced this detailed report exploring that effect and laying out recommendations for policymakers, regulators, industry, and others in an effort to maximize the good and minimize the bad. Focus areas include platform design, transparency and accountability, digital media literacy among young people and adults, online harassment, and supporting researchers.

A couple of weeks ago, I spoke with a health coach who had over 400k followers on Instagram. The problem → Even with such a large audience. A very small percentage of those people were signing up for her programs. They knew, liked, and trusted her. But they weren't converting. Why? This is what we found out... → She wasn't regularly inviting people to join her email list → Even with the email list that she had, she wasn't emailing them regularly → Her offers and launch build-ups were not exciting enough → There wasn't scarcity, and she was launching the same offer every couple of months Here's what I suggested for her to do... ✔️Create a few freebies that solve her audience's most common problems. ✔️Connect them to her content. ✔️Invite people to grab them. Then.... ✅Make sure to email them regularly with a balance of value, storytelling, and invitations ✅Make her offer more exclusive and only open it up rarely ✅Incorporate a level of either time or quantity scarcity ✅Hit home on the pain points and build up the desire for a change ✅Make it clear how her offer is the best solution to their problems This will dramatically change things. ✖️It doesn't matter if you have a large audience when nobody converts. 🔑The key is to figure out how to bring that audience into your world. And have them waiting to buy whatever you have to offer. What would you add to the list? 👇

TikTok is taking a stand against health misinformation by partnering with World Health Organization and the Fides network. This move signals a significant shift in content strategy on one of the world's largest social platforms. Key takeaways for marketers: 1. Emphasis on educational content from healthcare professionals 2. Potential changes in algorithm favoring fact-checked health information 3. $3 million investment in mental health destigmatization With 25% of young adults seeking news on social platforms, this shift presents a golden opportunity for brands to align with credible information sources. Is your brand ready to pivot towards more trustworthy, fact-checked content? https://lnkd.in/eq-j5Qhz 

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🎉 Exciting news from Instagram! They've launched a new "Close Friends" tool specifically designed to enhance online safety for teenagers. 🛡️👥 This innovative feature allows teens to curate a list of close friends who can view their posts, stories, and send them direct messages. It's a step forward in helping them maintain a private and secure digital footprint. 📲 Having worked in digital safety, I've seen first-hand how critical it is to protect young users from unsolicited interactions. Platforms need to empower them with control over their social spaces, and Instagram is doing just that. It’s crucial for preserving their mental health and well-being in the digital age. What are your thoughts on social media platforms increasing control features for younger users? Could this be the beginning of a new standard for online interactions? Share your thoughts or experiences on how we can create safer digital environments for our youth.👇 #DigitalSafety #YouthProtection #Instagram #SocialMedia #OnlineSafety #TechNews #Innovation #MentalHealthAwareness