Most paid agencies claim to "do creatives," but very few have a system for your audience. Here’s a 3-step framework to evaluate if their creative approach is worth your ad dollars. Step 1: Identify the Right Problem Great creatives start by uncovering customer pain points. ✅ Does the agency focus on making your audience problem-aware? ✅ Are they basing this on customer data (reviews, FAQs, pain points)? Example: “Did you know most new moms struggle with milk supply because they lack essential nutrients?” Step 2: Educate and Build Credibility The best agencies focus on educating first—not selling. ✅ Are they using creatives to add value before asking for the sale? ✅ Do they know how to build trust through storytelling? Example: “Research shows that ingredients such as oats and flaxseed naturally support milk supply for breastfeeding moms.” Step 3: Bridge the Problem to Your Product A good agency doesn’t just educate—they tie it back to your product seamlessly. ✅ Are they showing how your product solves the problem clearly and naturally? ✅ Does their approach feel logical, not forced? Example: “Our lactation cookies contain milk-boosting ingredients like oats and flaxseed, offering a delicious way to nourish moms and support breastfeeding.” Look for agencies that prioritize clarity over cleverness here. Most paid ad agencies claim they “test a lot of creatives,” but volume alone won’t drive results. If the agency can’t tie problem → education → product seamlessly, your ad dollars are wasted. The question isn’t just "Are they creating content?"—it's "Do they have a system that actually converts?"
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Scaling 100+ Fashion & Lifestyle Brands By Flow State Advertising Method || $27M+ in Client Revenue || Co-Founder @ Socioninja
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FMCG | Driving Sales Efficiency | Target Achievement | Strategic Sales Promotions | Dealer & Distributor Relationships | Retail Management | Wholesale Operations | Training & Development of Sales Team
🎉 Excited to witness yet another powerful storytelling initiative by Prega News! 🌟 In today's saturated market, the ability to captivate and connect with your audience is paramount. That's where storytelling shines. Prega News' latest campaign beautifully showcases the untold stories of pregnant women through the lens of a school teacher, highlighting the brand's evolution into an expert pregnancy care partner. The #SheCanCarryBoth campaign not only adds depth to their brand philosophy but also resonates deeply with their audience. Here's why storytelling is crucial for brands: ⭐️Emotional Connection: Stories have the power to evoke emotions, making your brand memorable and relatable. Prega News' campaign taps into the emotional journey of pregnancy, fostering a strong bond with its audience. ❤️ ⭐️Authenticity: Authentic storytelling builds trust. By sharing real stories, brands like Prega News establish credibility and authenticity, strengthening their relationship with consumers. 🤝 ⭐️Differentiation: In a sea of advertisements, storytelling sets your brand apart. Prega News' unique approach not only stands out but also positions them as a thought leader in pregnancy care. 🌟 ⭐️Engagement: Compelling narratives drive engagement. By inviting their audience to be part of the story, Prega News encourages interaction and participation, fostering a sense of community. 📚✨ ⭐️Brand Philosophy Reinforcement: Effective storytelling reinforces brand values and philosophies. Prega News' campaign seamlessly integrates their message of 'Good News' into every narrative, solidifying their brand identity. 💬✨ Congratulations to MANKIND PHARMA LTD Prega News on another impactful campaign! 🎉 Let's continue to embrace the power of storytelling to connect, inspire, and drive positive change. #Storytelling #BrandNarratives #EmotionalConnection #PregaNews #SheCanCarryBoth 📚✨🤰
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Content & Strategy Director @ Switch - We help businesses with subscription models lower their CAC and increase LTV
I read that a Japanese nappy maker announced that it has stopped producing diapers for babies and will instead make them for adults. This is purely a market-driven decision with birth rates dropping faster than Sunak’s approval ratings and an ageing population with 35% aged over 65. The older generation is clearly a growing market. And often a wealthy one too. Seniors are already the wealthiest age group in the US, projected to be spending $15tn per annum within the next 10 years. They also have an average wealth of $834,000, double that of Generation X and far more than Millennials with $68,871 per person. And yet we’re obsessed with youth marketing. Industry statistics suggest that only 5% of advertising is aimed at people over 50. Understandably, marketing directors want to attract the next generation of consumers that they hope to hold onto. But we also know that pressure from investors means immediate ROI is often a leading factor in marketing. So why wouldn’t you want to aim at a wealthy, growing audience with a high disposable income? Do we really think it’s easier to get a 25yr old to buy a new car when they can’t afford their rent? Especially when you know that over 75% of new car purchases each year are made by Boomers or Gen X. And if you think that the young person will stay with your brand for a long time, that’s very wishful thinking with a demographic who are exceptionally quick to change brand loyalties. Perhaps you think the older demographic is hard to target and stuck in their ways. Then you may not realise that over 90% bank online and own a smartphone and 84% regularly post on social media. Most importantly, 52% said they were open to switching brands and trying new things. So why isn’t this a growing sector in the advertising industry? Why aren’t more agencies showing a better understanding and expertise of this lucrative and growing audience? Why do ads show this audience either struggling on stair lifts or smiling while skydiving. It’s ignorant and insensitive to a hugely diverse audience with a wide variety of interests. Maybe it’s because just 5% of ad agency employees are over 50, and we know that most are not in the creative department. It seems to be a twofold problem. Marketers are obsessed with targeting youth and agencies don't appreciate the value and skills of experienced creatives. Just like the nappy manufacturer who saw an opportunity to pivot their business, it’s time for us to see the clear opportunity of this audience and tailor our expertise towards it.
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Here’s a quick read from Panos Conti on the why marketing is skewed towards youth. 💡
Content & Strategy Director @ Switch - We help businesses with subscription models lower their CAC and increase LTV
I read that a Japanese nappy maker announced that it has stopped producing diapers for babies and will instead make them for adults. This is purely a market-driven decision with birth rates dropping faster than Sunak’s approval ratings and an ageing population with 35% aged over 65. The older generation is clearly a growing market. And often a wealthy one too. Seniors are already the wealthiest age group in the US, projected to be spending $15tn per annum within the next 10 years. They also have an average wealth of $834,000, double that of Generation X and far more than Millennials with $68,871 per person. And yet we’re obsessed with youth marketing. Industry statistics suggest that only 5% of advertising is aimed at people over 50. Understandably, marketing directors want to attract the next generation of consumers that they hope to hold onto. But we also know that pressure from investors means immediate ROI is often a leading factor in marketing. So why wouldn’t you want to aim at a wealthy, growing audience with a high disposable income? Do we really think it’s easier to get a 25yr old to buy a new car when they can’t afford their rent? Especially when you know that over 75% of new car purchases each year are made by Boomers or Gen X. And if you think that the young person will stay with your brand for a long time, that’s very wishful thinking with a demographic who are exceptionally quick to change brand loyalties. Perhaps you think the older demographic is hard to target and stuck in their ways. Then you may not realise that over 90% bank online and own a smartphone and 84% regularly post on social media. Most importantly, 52% said they were open to switching brands and trying new things. So why isn’t this a growing sector in the advertising industry? Why aren’t more agencies showing a better understanding and expertise of this lucrative and growing audience? Why do ads show this audience either struggling on stair lifts or smiling while skydiving. It’s ignorant and insensitive to a hugely diverse audience with a wide variety of interests. Maybe it’s because just 5% of ad agency employees are over 50, and we know that most are not in the creative department. It seems to be a twofold problem. Marketers are obsessed with targeting youth and agencies don't appreciate the value and skills of experienced creatives. Just like the nappy manufacturer who saw an opportunity to pivot their business, it’s time for us to see the clear opportunity of this audience and tailor our expertise towards it.
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One of our pre-launch video hit 6.6 million views within 3 days. This REEL has serious momentum with over 8000+ likes. Here's part 2 of our digital marketing story 📶 🚼 My wife and I created a Digital Product on the topic of Pre-natal and Birth. Our target demographic is Korean moms living in North America. We know they lack resources because Sarah is an expert in the industry. 📽️ We dedicated 6-7 months in creating this product and I'm proud to say that it's a damn good product. I wish I had something similar when I had my 2 kids. The product is complete, and we just launched. 🚀 🎯 Our goal is 100 sales during launch period. 🧑🏻🤝🧑🏻 We currently have 1300+ IG followers on the newly opened account. It's got great momentum and we're publishing 2-3 REELS per day. The algorithm is in our favor. ✏️ We're giving away valuable pdf's on birth and pregnancy in exchange for email addresses. We're currently at 635 email contacts at 50% - 90% email open rate. We make sure to give value first and "Ask" second. 🤰🏻We're reaching around 2000+ Korean women daily through Meta ads. Ads are converting to Instagram profile views at 46 cents - $1 dollar per click. So far we're converting around $5 - $7 per sale which is around 10:1 ROI. But we're still early so can't trust these numbers fully. Check out our website at www.soonsan.com Follow along for more updates! #launch
