Reza Mousavi’s Post

"Prega News Leveraged Influencer Marketing for a Successful Campaign" Recently, Prega News the trusted pregnancy test brand, launched an impactful campaign titled : #KyaMaaBanegi ? which resonated with millions of expectant mothers in India. By collaborating with micro-influencers and relatable content creators, they effectively created a community-driven conversation around the emotions of pregnancy. The campaign encouraged real stories from users, allowing mothers to share their experiences, challenges, and joy, amplifying the message that every pregnancy journey is unique. The result? A significant increase in brand engagement and a stronger emotional connection with their audience. This campaign is a fantastic example of how leveraging user-generated content can enhance brand trust and foster a sense of community. Key Takeaway: Authenticity is key in influencer marketing. By sharing genuine stories, brands can build deeper connections with their audience. What do you think about the power of user-generated content in influencer campaigns? Let’s discuss! #preganews #influencermarketing #brands #marketing #socialmedia

My TikTok FYP is wild, evoking so many emotions in a such a short span (which may not be the healthiest). From stumbling upon surprise pregnancy announcements (congrats, I guess?) to receiving alerts for the latest viral sounds and CapCut templates, and even the occasional dog skateboarding or AI-generated clip of Joe Rogan—it's a journey, to say the least. In many of my initial consultations with brands, they often express hesitation about embracing TikTok, possibly due to their FYP being like that too. There's a lingering belief that TikTok is solely for dances, memes and whatnot. However, the reality is different: TikTok is a dynamic platform where you can foster communities, drive product sales, and nurture meaningful connections that extend beyond the screen. It's about leveraging its potential to express creativity in ways that genuinely resonate with your audience. I understand why some are cautious, but in 2024, not being on TikTok means missing out on a significant opportunity to engage with your audience in innovative ways and stay ahead in the digital landscape. . #socialmediastrategist #tiktok #tiktokforbrands #tiktokforbusiness #tiktokstrategy #tiktokstrategist #socialmediaconsultant #soicalmediastrategy #socialmediamarketing #socialmedia

🌟 Attention Brands: Exciting News for New Parent Targeting! 🚀 Connect with our exclusive All Babies Panel at #MHN! Gain valuable insights from recent parents in the baby care, parenting, and retail industries. Don't miss out on this opportunity to shape your strategies. Contact us today! 🍼💡 #ParentInsights #MarketResearch #QualitativeResearch #QuantitativeResearch

Introducing The Drip! A new section of our blog where we are dropping hot topic Q&As with the realest influencers and professionals out there!💧 Right now, our site is literally dripping with the best tips, advice, and words of wisdom about parenthood, parenting, nursing, feeding, tracking, and sooo soooo much more! So, sip on some knowledge and inspiration and head on over to our blog to quench your thirst for the latest insights! #parenthood #parentingfaves #babymusthaves #newparent #parentingtips #blogpost

SocioNinja's Maternity Wear Brand Meta Ads Success Story Initial Scenario - Maternity wear brand spending ₹4 lakhs per month on Meta Ads - Struggling with low ROAS and inefficient ad spend - Improved tracking accuracy by 35% - Enhanced data collection across the customer journey 2. Utilized Advantage+ Shopping Campaigns - Leveraged Meta's AI for optimal ad delivery - Increased new customer acquisition by 62% 3. Deployed dynamic creative testing - Tested 50+ creative variations monthly - Identified top-performing elements for different stages of pregnancy 5. Focused on blended metrics - Shifted focus from per-platform ROAS to overall performance - Introduced Marketing Efficiency Ratio (MER) and Acquisition Marketing Efficiency Ratio as main metric to analyze 1. Focus on blended metrics (MER and aMER) instead of per-platform ROAS 2. Implement proper cross-platform tracking for accurate attribution 3. Leverage Meta's AI-driven campaign types for improved performance 4. Conduct aggressive creative testing to identify winning ad elements 5. Develop a full-funnel strategy that addresses different stages of the pregnancy journey Results ? 🔥Resulting in decreased customer acquisition cost, 🔥Higher order values, 🔥and improved customer lifetime value. The brand went from struggling with low ROAS and inefficient ad spend to generating 61 lakhs (₹6.1 million) in revenue over a period of 160 days By implementing these strategies, SocioNinja helped the maternity wear brand significantly improve their Meta ad performance, Let's turn your ad spend into profit - just like we did for this maternity wear brand. Don't wait, contact us today socioninja.com/contact #MetaAds #DigitalMarketing #SocialMediaAdvertising #FacebookAds #InstagramAds #ROI

Social media strategy is where is at! I was able to grow 90k in 5 months and method proof in my own personal account and, as some of you know, have been working as a social media strategist! I’ve opened 2 new group consultation calls for Nannies, newborn care specialists and nanny agencies, so, if you’re interested in learning what I’ve been doing to create such an amazing social media presence, dm me and I can let you know more about it and how to attend. Looking forward to seeing you there! #socialmediastrategy #instagramgrowth

What’s so controversial about #Bobbie’s latest campaign? It features Molly Baz, a food influencer, breastfeeding her newborn. And it’s a perfect example of how brands can embrace risk to take a stand and deliver on values. As our own Natalie Kunstadter explains in ADWEEK, tackling taboo topics requires brands to take risks—but it also enables them to embrace valuable rewards. Basically, it’s not just about the message. Taking a stand empowers brands to challenge norms and connect with audiences on a deeper level. https://dept.ly/3Z2K98D #Adweek #takingastand #purposedriven #impact #BCorp #creativecampaigns

The Parents are speaking!! With over 93% of new mothers referring to digital channels for product recommendations, the BabyYumYum.com - #1 Parenting Portal Parent Choice Product Awards 2024 becomes the absolute go-to for identifying those suggestions. Our 2023 research insights revealed a significant shift where consumers are moving away from bigger premium brands in favour of more economical and perceptually “safer” product alternatives. From 1 to 31 October, your brand will be in the spotlight as BabyYumYum.com - #1 Parenting Portal audiences choose, unprompted, their favourites based on genuine emotion, experience and how they feel about the products and services that make their parenting journey easier. Let's see how your brand performs—results will be shared in November! See more and share the link to the survey at https://lnkd.in/dA5EqS_R #ParentChoice #BabyYumYum #BrandAwareness #ConsumerTrends #MomInsights #ParentProductChoiceAwards #ParentProductChoiceAwards2024 

Our Product and Brand insights survey offers great insight into the shifts and what Parents are buying. Brands are losing purpose and need to revisit their "Why". Should make for interesting results at the end of October

Just add milk... but dress up first!? Social Media is going crazy about a removed billboard ad-campaign by breastfeeding company Swehl and cookbook author Molly Baz, featuring lactation cookies. The ad was featured on a Times Square billboard, but got removed shortly after for inappropriate content. Twitter (sorry X) and other social media have since run hot about the removal. Link to the FC article in the comments (it provides a nice summary). Isn't the fear of cancel culture events, sparked by the overly sensitive nature of today's society to be blamed for this removal? Are you supportive of the removal, or do you find the removal inappropriate? #marketing #advertising #branding #campaign