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Here's how we positioned Marico Limited Parachute Advansed Baby care range as a trusted choice for children's well-being in a competitive market Marico Limited launched Parachute Advansed Baby, a range of baby care products, with the key ingredient: virgin coconut oil. We partnered with them to create awareness for the same. But here, we had a challenge to face. We were entering a market which already had many established players. How could we build consideration for what we were bringing to the table? So our approach was to NOT SELL but EDUCATE about the importance of it and then build awareness about how they can access it. We executed a multi-phase influencer-led activation on YouTube and Instagram. ➡ Few months before the launch of Marico’s baby care range, Parenting YouTubers created detailed and informational videos highlighting the benefits of virgin coconut oil as an unbranded digital activation. ➡ In the launch phase, an influencer-led program was activated where two popular parenting influencers Lasya Manjunath and Mansi Singhi attended the brand’s official launch event held in Hyderabad. The launch event included a panel discussion about baby health and care. To build more consideration, influencers on Instagram and YouTube posted Reels and videos showcasing the Parachute Advansed Baby care products. They shared unboxing videos, displayed the product range, and demonstrated how to use them, presenting them as ideal for a baby's growth journey. Our strategy of education over sales, coupled with influencer-led activations, successfully positioned Parachute Advansed Baby care range as a trusted choice for children's well-being in a competitive market. #influencermarketing #WorkByRippleLinks #TeamRippleLinks

The Importance of a Product that Fits a Specific Niche: Success Stories in Skincare💧 Hello, LinkedIn community! Today, I want to talk about a crucial aspect of any brand's success: having a product that perfectly fits a specific niche. This not only allows us to offer a highly specialized vertical solution, but it also helps us direct our marketing efforts towards a very specific target audience, ensuring that our ideal customer feels like we are speaking directly to them. 🌟 Success Story: Baby Skincare Recently We started working with a new brand that offers skincare creams and other products exclusively for babies. By focusing on this specific niche, we have been able to develop a highly effective marketing strategy that targets our specific audience: mothers concerned about the health and well-being of their babies. 🎯 Segmentation Strategy 1. Understanding the Target Audience: To better understand our target audience, we conducted thorough research on the interests and concerns of mothers. We discovered that they value natural, safe products recommended by pediatricians. 2. Personalized Messaging: We developed messages that resonate with the needs and desires of these mothers. We talked about the safety and benefits of natural ingredients, expert approval, and testimonials from other mothers. 3. Communication Channels: We utilized platforms where mothers often spend their time, such as Facebook groups, Instagram, and parenting blogs. On these platforms, we shared useful and relevant content, from childcare tips to success stories of other mothers using our products. 4. Vertical Advertising: We implemented advertising campaigns on Meta Ads and Pinterest Ads specifically designed to attract mothers, using images and videos that feature happy, healthy babies along with testimonials from satisfied mothers. 🌱 Impressive Results Thanks to this strategy focused on a specific niche, we have seen a significant increase in engagement and conversions. Mothers feel that we are speaking directly to them, understanding their needs and concerns, and offering solutions they truly value. 🚀 Conclusion The key to any brand's success, especially in competitive markets like skincare, is to find and dominate your niche. By deeply understanding your target audience and speaking their language, you can create a strong, lasting connection with your ideal customers. Want to know more about how we can help your brand find its niche and speak directly to your ideal customer? Let's talk! #Skincare #DigitalMarketing #NicheStrategy #BrandGrowth #VerticalAdvertising #BabySkincare #DTC

SocioNinja's Maternity Wear Brand Meta Ads Success Story Initial Scenario - Maternity wear brand spending ₹4 lakhs per month on Meta Ads - Struggling with low ROAS and inefficient ad spend - Improved tracking accuracy by 35% - Enhanced data collection across the customer journey 2. Utilized Advantage+ Shopping Campaigns - Leveraged Meta's AI for optimal ad delivery - Increased new customer acquisition by 62% 3. Deployed dynamic creative testing - Tested 50+ creative variations monthly - Identified top-performing elements for different stages of pregnancy 5. Focused on blended metrics - Shifted focus from per-platform ROAS to overall performance - Introduced Marketing Efficiency Ratio (MER) and Acquisition Marketing Efficiency Ratio as main metric to analyze 1. Focus on blended metrics (MER and aMER) instead of per-platform ROAS 2. Implement proper cross-platform tracking for accurate attribution 3. Leverage Meta's AI-driven campaign types for improved performance 4. Conduct aggressive creative testing to identify winning ad elements 5. Develop a full-funnel strategy that addresses different stages of the pregnancy journey Results ? 🔥Resulting in decreased customer acquisition cost, 🔥Higher order values, 🔥and improved customer lifetime value. The brand went from struggling with low ROAS and inefficient ad spend to generating 61 lakhs (₹6.1 million) in revenue over a period of 160 days By implementing these strategies, SocioNinja helped the maternity wear brand significantly improve their Meta ad performance, Let's turn your ad spend into profit - just like we did for this maternity wear brand. Don't wait, contact us today socioninja.com/contact #MetaAds #DigitalMarketing #SocialMediaAdvertising #FacebookAds #InstagramAds #ROI

"Prega News Leveraged Influencer Marketing for a Successful Campaign" Recently, Prega News the trusted pregnancy test brand, launched an impactful campaign titled : #KyaMaaBanegi ? which resonated with millions of expectant mothers in India. By collaborating with micro-influencers and relatable content creators, they effectively created a community-driven conversation around the emotions of pregnancy. The campaign encouraged real stories from users, allowing mothers to share their experiences, challenges, and joy, amplifying the message that every pregnancy journey is unique. The result? A significant increase in brand engagement and a stronger emotional connection with their audience. This campaign is a fantastic example of how leveraging user-generated content can enhance brand trust and foster a sense of community. Key Takeaway: Authenticity is key in influencer marketing. By sharing genuine stories, brands can build deeper connections with their audience. What do you think about the power of user-generated content in influencer campaigns? Let’s discuss! #preganews #influencermarketing #brands #marketing #socialmedia

I read that a Japanese nappy maker announced that it has stopped producing diapers for babies and will instead make them for adults.   This is purely a market-driven decision with birth rates dropping faster than Sunak’s approval ratings and an ageing population with 35% aged over 65.   The older generation is clearly a growing market. And often a wealthy one too.   Seniors are already the wealthiest age group in the US, projected to be spending $15tn per annum within the next 10 years. They also have an average wealth of $834,000, double that of Generation X and far more than Millennials with $68,871 per person.   And yet we’re obsessed with youth marketing. Industry statistics suggest that only 5% of advertising is aimed at people over 50. Understandably, marketing directors want to attract the next generation of consumers that they hope to hold onto. But we also know that pressure from investors means immediate ROI is often a leading factor in marketing. So why wouldn’t you want to aim at a wealthy, growing audience with a high disposable income? Do we really think it’s easier to get a 25yr old to buy a new car when they can’t afford their rent? Especially when you know that over 75% of new car purchases each year are made by Boomers or Gen X. And if you think that the young person will stay with your brand for a long time, that’s very wishful thinking with a demographic who are exceptionally quick to change brand loyalties. Perhaps you think the older demographic is hard to target and stuck in their ways. Then you may not realise that over 90% bank online and own a smartphone and 84% regularly post on social media. Most importantly, 52% said they were open to switching brands and trying new things. So why isn’t this a growing sector in the advertising industry? Why aren’t more agencies showing a better understanding and expertise of this lucrative and growing audience? Why do ads show this audience either struggling on stair lifts or smiling while skydiving. It’s ignorant and insensitive to a hugely diverse audience with a wide variety of interests. Maybe it’s because just 5% of ad agency employees are over 50, and we know that most are not in the creative department. It seems to be a twofold problem. Marketers are obsessed with targeting youth and agencies don't appreciate the value and skills of experienced creatives. Just like the nappy manufacturer who saw an opportunity to pivot their business, it’s time for us to see the clear opportunity of this audience and tailor our expertise towards it.  

Here’s a quick read from Panos Conti on the why marketing is skewed towards youth. 💡

Why Barker Wellness Should Join Douyin...🤩 BARKER WELLNESS, founded by Travis Barker of Blink-182, has a fantastic opportunity to connect with Chinese consumers on Douyin. Here’s why: ⚡️China’s men’s skincare market is booming 🤑, with projections reaching 21.3 billion yuan by 2025. Douyin, as China’s second-largest social platform, is key to tapping into this expanding market. ⚡️With 51.7% of Douyin users being men and a strong presence of Gen Z and millennials, Travis Barker’s celebrity appeal will resonate with both longtime fans and new, younger audiences. ⚡️Tattoo content thrives on Douyin, making it a perfect fit for Barker’s brand and its tattoo-related products. ⚡️While CBD products aren’t allowed in China, items like the 2-in-1 face cleanser mask with Aloe Vera, Rosemary, and Sunflower have strong potential on the platform ⚡️Featuring Kourtney Kardashian (Travis Barker's wife) could also help tap into the female demographic, broadening the brand’s reach. Barker Wellness and Douyin are a match made in marketing heaven! Wouldn’t you love to see Barker Wellness engaging with Chinese consumers on this platform? 💫🖖 #douyin #douyinsmarketing #westernbrands #china #chinamarket #chinamarketentry

Explore the power of digital marketing for your home care agency! Here are some valuable tips on digital marketing for your home care agency: 1. Define Your Target Audience: Identify your ideal clients based on demographics, interests, and needs. Understanding your audience helps tailor your marketing efforts effectively. 2. Optimize Your Website: Ensure your website is user-friendly, mobile-responsive, and optimized for search engines (SEO). Use clear messaging and compelling visuals to engage visitors. 3. Content Marketing: Create and share valuable content such as blog posts, articles, and videos that address common questions and concerns in senior care. Establish yourself as a trusted resource. 4. Utilize Social Media: Leverage platforms like Facebook, Instagram, and LinkedIn to connect with families and caregivers. Share updates, testimonials, and helpful information regularly. 5. Paid Advertising: Consider using pay-per-click (PPC) advertising on Google or social media ads to target specific audiences and drive traffic to your website. 6. Email Marketing: Build and nurture relationships with potential clients and referral sources through email campaigns. Provide educational content and updates about your services. Together, we can elevate our agency's visibility and provide exceptional care to those who need it most. Contact us today! #InspiredToCare #HomeCareHeroes #PositiveMindset #StayConnected #SpreadLove #backtohomehealthcareservices #homehealthcare #seniorcare #homecare #healthcare #caregiver #eldercare #elderlycare #caregiving #homehealth #caregivers #caregiversupport #homehealthagency #homehealthaide #homehealthcareproviders #inhomecare #homecareservices #homecareagency #seniorservices #homehealthcareservices #homehealthnurse #homecareservices #hiring #HHA #HomeHealthAide

All of this talk about what beauty brands are doing wrong also has us thinking about the brands that do it right. One brand that consistently raises the bar in terms of beauty and personal care marketing is Dove. Ogilvy and Dove's “The Face of 10” campaign and new follow-up campaign “10 vs. 10" are perfect examples of promoting beauty and personal care products in a positive way to young children. The “10 vs. 10” campaign focuses on out-of-home content and places photos of 10-year-olds from past and present next to one another to show the drastic difference. Under each image, Dove poses the question: “When did 10 stop looking like 10?“ A QR code placed in the corner of each advertisement links to a TikTok video addressing the issues at hand along with free online resources for parents, assisting with starting the conversation about appropriate skincare for their child’s age. These resources include expert advice on what skincare is good for young people, how to start the conversation and a downloadable toolkit that offers self-esteem lessons and activities to help young people break free from unrealistic beauty standards.   This campaign confirms what we have found throughout our primary research. YAYAs are wanting to stop themselves from aging. This desire to never age has been carried into younger demographics, and Dove is hoping to draw awareness to just how dangerous this can be for young, easily influenced individuals. Brands can take inspiration from Dove’s authentic marketing efforts that help build trust with their brand.

A recent brand initiative is setting a new standard for influencer engagement: introducing an Influencer Academy.   This isn’t just another training program—it’s a strategic move to forge deeper, more meaningful partnerships between brands and influencers. The academy focuses on immersing influencers in the brand’s core values, mission, and expectations, ensuring that every piece of content resonates with the brand’s identity.   By providing valuable resources and professional development, brands are not only enhancing the quality of their influencer collaborations but also fostering a more authentic connection with their audience. This approach is a powerful reminder for marketers of the importance of nurturing talent and building long-term relationships that go beyond mere product placement. Embrace the opportunity to invest in influencers and watch your campaigns reach new heights. #InfluencerMarketing #Digital #Creative | Eran Nizri Yonatan Arami itamar gonsherovitz