Lizzy Weiner’s Post

How did we build a strong brand for a women's healthcare brand (50- 1900 followers in 3 months) Our client, Femme Jock, is dear to my heart. When we onboarded it for content creation,  On Instagram and Facebook, we knew it needed to be Niched down to the core. Femme Jock is a women-centric brand targeting support for women's pelvis after dislocation. Our main targeted and concerned topics were -Awareness of Pelvic Floor problems  -Postpartum and pregnancy support -Product Specifications and USPs. -Health tips and exercise ▶ With content: We wanted women to know we heard them, When they thought they need To mute their voice due to pain. So we tightened our belts and rolled. ▶ Steps were: Deciding on content pillars: ✅ Educating content Inspirational content Personal stories  Behind-the-scenes ✅ Making content formats: -Reels -Carousels -Static posts -Highlights -Stories -Live ✅ Keyword research: Each post was highly targeted at niche people; hence, the exact keywords were necessary. ✅ Doubling down We doubled down on carousels since they were the most loved and explored.  What we did after posting: Reply to DMs and build connections. Engaged with posts on the feed  I shared the post on the story.  Engaged in the last post. All this content revolves around unaware audiences.  This constant effort gave us a strong online presence. #instagrammarketing #contentmarketing #contentcraetion ___________ If you liked today's post, make sure to like and comment 👍 Don't forget to repost it on your network too. And make sure to press the notification bell. This is Aparna Bala, a marketing and sales expert.

Who do people turn to when they need care and support? The answer should be you! 💯 But if care seekers aren't aware of your services, they simply can't choose you for their needs. It's a common challenge in the care industry: visibility 🔎 Being known and accessible is crucial. You might offer the best care services around, but if your name isn't out there, you're missing out on helping those in need. That's where strategic advertising comes into play. It's not just about promoting your services; it's about being present where and when people are seeking care. 🤗 Whether it's online or print your presence needs to be strong and consistent. Effective advertising isn't just about reaching a wide audience; it's about reaching the right audience. Those who understand and are aware of these have joined the Wiserr platform & MCM UK Media Ltd. So thank you to KYN, Rochcare Ltd, Hamberley Care Homes for being there for care seekers when they need you. If you want to be there too; send me an email [email protected]. hashtag #careseekers #carehomes #nhs #dementia #careadvice #homecare #advertising

🚀 Elevate Your Aged Care Business with Social Media Engagement! 🚀 In the competitive aged care market, a strong digital presence is key to standing out. Here are some free tips to boost your online profile: 1. Regular Updates - Post consistently to keep your audience engaged and informed. - Mix up your content with updates on services, resident activities, and industry news. 2. Visual Content - Share high-quality photos and videos to showcase your facilities and daily life. - Create virtual tours to give potential clients a comprehensive view. 3. Interactive Posts - Use polls, surveys, and Q&A sessions to engage directly with your audience. - Respond actively to comments and messages to show you value feedback. 4. Educational Content - Share health tips, caregiving advice, and infographics to provide valuable information. - Promote your blog posts and articles to drive traffic to your website. 5. Community Building - Create support groups for caregivers and families to share experiences and advice. - Highlight resident stories and testimonials to build trust. Platform-Specific Strategies - Facebook: Utilize groups, events, and live videos. - Instagram: Focus on visual content and use Stories and Reels. - LinkedIn: Share professional updates and industry news. - Twitter: Engage in industry conversations using relevant hashtags. - YouTube: Host virtual tours, testimonials, and educational videos. By engaging effectively on social media, you can build a strong online community, enhance visibility, and establish your aged care business as a trusted provider. 🌟 Want to learn more? Let's connect and elevate your digital presence together! #AgedCare #DigitalMarketing #SocialMediaEngagement #HealthcareExcellence #BusinessGrowth

Check out this articles highlighting how brands have leveraged different aspects motherhood on this mothers days. #Titan and #PregaNews have done it beautifully. #Marketing #Mothersday

The importance of Mamalytics. Moms are typically responsible for a significant portion of household spending, making them a key demographic for businesses across various industries. Their purchasing decisions often extend beyond basic household necessities to include products and services related to their children, household management, personal care, and more. Mamalytics isn't just a tool for analysis—it's a game-changer for brands wanting to understand and meet modern moms' needs. Get wise: https://lnkd.in/dQvEEVAw #Mamalytics #AIInfluence #ConsumerInsights #BrandSentiment #SentimentAnalysis #MarketingStrategies #palowise

This! “Why do we miss out on so much reach?” P&G Chief Brand Officer Marc Pritchard asked in a speech to the Association of National Advertisers Media Conference on March 19. “One reason is habits,” he said. “Consider the target audience of women, ages 18-49. Does that mean women over the age of 50 don’t do laundry or brush their teeth?” #olderadults #seniors #agetech #seniorliving #agingpopulation #marketingresearch #thefutureisold #morninglightstrategy #mrx #consumerresearch #consumerinsights

Breastfeeding gives children the healthiest start to life as it protects them from disease, malnutrition, and death. But digital marketing of infant formula is undermining global breastfeeding efforts. Our new report, drawing from a comprehensive scoping review encompassing 12 recent peer-reviewed studies (2020-2023), identifies 5,183 instances of digital marketing that violated the International Code of Marketing of Breastmilk Substitutes (the Code). Explore in detail how companies use these tactics to impact breastfeeding and undermine informed choice, together with learning what our recommendations are to halt this practice. Read the report 👉 https://bit.ly/3AdnKLG #WBW2024 #WorldBreastfeedingWeek

For too long, negative stereotypes around aging have dominated marketing and advertising. But there’s a shift happening. According to new AARP research, we’re seeing more representation of adults 50 and older portrayed as independent, healthy, and vibrant individuals. This progress is essential—but there’s still more work to do. We need continued improvement to combat ageist portrayals, especially in the workplace, where experience and wisdom should be valued assets. #AgeDiversity #InclusiveMarketing #AgingRevolution

For a large part of the last century, after a post-war baby boom saw 76 million births over just 18 years in the US alone, fears of overpopulation were rife. In 1968, Stanford entomologist Paul Ehrlich published the landmark book, “The Population Bomb”, which posited that overcrowding was not only the cause of many of the era’s issues, but would eventually lead to dystopian outcomes of famine, pollution, ecological disaster, and possibly even societal collapse. Per Vox, it took the human population hundreds of thousands of years to hit its first 1 billion (in the year 1800); it took 128 years to hit the 2 billion mark; then just 32 years to add the next billion (1960). Cut to the present day, and there are ~8.2 billion people in the world, and counting. While Ehrich may have been onto something, the “bomb” he predicted never exploded… in fact, what we’re currently seeing is closer to an implosion. Now, in nearly every developed country in the world, birth rates are plummeting.  www.BoundlessMediaUSA.com

The world is changing as people are living longer & healthier lives, but sometimes our views can take a bit of time to change. On the one hand its good to see that images in online media and marketing, adults 50 and older are now more likely to be shown working out at the gym playing sport or using smartphones than they were in 2018, an AARP study released on Monday found. These are key changes given the population and demographic changes we are seeing worldwide as we are all living healthier and longer lives. Its important to note the importance economically of the older adult cohort with the 50-plus population already accounting for half of global consumer spending ($35 trillion) in 2020 and for nearly 60 percent ($96 trillion) by 2050(AARP 2022). On the other hand, the world of work and images show there is more to be done - in a world where up to 6 generations are now at work. Adults 50 and older make up over a third of the workforce, but only 14 percent of the online images portrayed older adults at their jobs — a percentage virtually unchanged since 2018. Additionally, this study from AARP showed more to be done in relation to showing older adults in relationships or with mobility issues. #positiveageing #wisdomworkers #agefriendly #ageinclusion #silvereconomy