This! “Why do we miss out on so much reach?” P&G Chief Brand Officer Marc Pritchard asked in a speech to the Association of National Advertisers Media Conference on March 19. “One reason is habits,” he said. “Consider the target audience of women, ages 18-49. Does that mean women over the age of 50 don’t do laundry or brush their teeth?” #olderadults #seniors #agetech #seniorliving #agingpopulation #marketingresearch #thefutureisold #morninglightstrategy #mrx #consumerresearch #consumerinsights
Marketing is still following principles established in the 1960s when population growth and wealth were concentrated on those in their 20’s. That’s no longer true today, but few companies are focusing on older adults who are “a large, growing market of people who can better afford to buy things”. An excellent article! https://lnkd.in/gJHYEPq6
Business Leader, Team Builder, Growth Driver, Insights Nerd
8moThat makes me excited to turn 50 - laundry magically vanishes!