Morning Light Strategy

𝗔𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗩𝗼𝗶𝗰𝗲𝘀, 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 📢 In 2024, Morning Light Strategy connected with 𝟳,𝟬𝟬𝟬+ 𝗽𝗲𝗼𝗽𝗹𝗲, including 𝗼𝘃𝗲𝗿 𝟰,𝟬𝟬𝟬 𝗼𝗹𝗱𝗲𝗿 𝗮𝗱𝘂𝗹𝘁𝘀 𝗮𝗴𝗲𝗱 𝟱𝟬+, to uncover the perspectives that shape our future. From caregiving and health to technology and shopping habits, we explored the topics that matter to the aging population and those that will impact strategic planning and innovation for brands and organizations. The voices of older adults are at the heart of the insights we deliver, helping our clients make strategic decisions that resonate with the 50+ market and position themselves for the future. As we reflect on 2024, we’re proud of the work we’ve done to elevate these stories. #thefutureisold #50plus #consumerinsights #agingpopulation #strategicplanning #marketingresearch #olderadults

𝗧𝗵𝗲 𝟱𝟬+ 𝗠𝗮𝗿𝗸𝗲𝘁: 𝗗𝗼𝗻'𝘁 𝗖𝗮𝗹𝗹 𝗶𝘁 𝗮 𝗡𝗶𝗰𝗵𝗲 As we 2025 planning kicks into high gear, it’s worth revisiting an important insight: 𝗧𝗵𝗲 𝟱𝟬+ 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗶𝘀𝗻’𝘁 𝗮 𝗻𝗶𝗰𝗵𝗲 𝘁𝗮𝗿𝗴𝗲𝘁; 𝗶𝘁’𝘀 𝗮 𝗺𝗮𝘀𝘀𝗶𝘃𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆. At 35% of the U.S. population, this group represents unparalleled potential for growth in virtually every industry. Brands that recognize this aren’t just planning for the year ahead - they’re preparing for the future. 📽️ Take another look at our 𝘞𝘩𝘰 𝘠𝘰𝘶 𝘊𝘢𝘭𝘭𝘪𝘯𝘨 𝘕𝘪𝘤𝘩𝘦? video to explore why the 50+ market should be central to your strategy. #thefutureisold #50plus #consumerinsights #2025planning #olderadults #marketingstrategy #cpg #retail

Before launching your AgeTech innovation, ask yourself: 𝗪𝗵𝗮𝘁 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗻𝗲𝗲𝗱 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗺𝗲𝗲𝘁? Many tech-based innovations fail because they don’t solve a meaningful need. Our latest white paper dives into this and other critical questions to ask before launching your AgeTech innovation to ensure you are maximizing your in-market potential. 🚀 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘆𝗼𝘂𝗿 𝗳𝗿𝗲𝗲 𝗰𝗼𝗽𝘆:  https://lnkd.in/gcsTQibH #agetech #agetechinnovation #innovation #consumerneeds #olderadults #agingpopulation #ageinplace #seniorliving #longevity #caregivers #50plus #consumerresearch #marketingresearch #mrx #gotomarket #tech

💡 𝗪𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝗻 𝗔𝗴𝗲𝗧𝗲𝗰𝗵 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻? Launching a new product in any market comes with unique hurdles - like ensuring user adoption, understanding consumer needs, or aligning with existing behaviors. At Morning Light Strategy, we’ve just released a POV paper, 4 𝙌𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 𝙩𝙤 𝘼𝙨𝙠 𝘼𝙗𝙤𝙪𝙩 𝙔𝙤𝙪𝙧 𝘼𝙜𝙚𝙏𝙚𝙘𝙝 𝙄𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣, that explores these challenges and how to address them. What do 𝘆𝗼𝘂 think is the most critical factor for success in AgeTech innovation? Share your thoughts below! #agetech #agingpopulation #aginginnovation #innovation #consumerinsights #thefutureisold #marketingresearch #tech #ux #olderadults #seniorliving #aginginplace 📄 Download the paper on our website (link in comments!)

🎉 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀! We’ve just published our latest white paper: "𝟰 𝙌𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 𝘼𝙗𝙤𝙪𝙩 𝙔𝙤𝙪𝙧 𝘼𝙜𝙚𝙏𝙚𝙘𝙝 𝙄𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣." Are you developing AgeTech solutions? Before you launch, ask yourself these critical questions to maximize market potential and consumer relevance: 1️⃣ What consumer need does your AgeTech meet? 2️⃣ How does your AgeTech deliver on key drivers? 3️⃣ How much are you asking users to change behavior? 4️⃣ How "easy" is your AgeTech? 🚀 Download your free copy now (link in comments!) to delve deeper into each of the 4 questions and how to best uncover the answers you need to succeed. AgeTech Collaborative™ from AARP AgeTech Atlanta Joel Shapira Jeffrey Gray #agetech #innovation #consumerinsights #agingpopulation #olderadults #caregivers #longevity #surveyresearch #consumerresearch #ux #researchinsights #50plus #thefutureisold

🎁 𝗧𝗵𝗲 𝟱𝟬+ 𝗠𝗮𝗿𝗸𝗲𝘁: 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝗦𝗽𝗲𝗻𝗱𝗶𝗻𝗴 According to YouGov’s 𝘏𝘰𝘭𝘪𝘥𝘢𝘺 𝘗𝘶𝘳𝘤𝘩𝘢𝘴𝘦 𝘗𝘶𝘭𝘴𝘦 report, people aged 55+ are leading the way in holiday spending! This aligns with what we see in our work—older adults are not only a significant consumer base when it comes to spending on themselves, but also when it comes to spending on their families and children. Brands: Are you tailoring your holiday marketing strategies to reach this powerful audience? At Morning Light Strategy, we specialize in helping you understand, connect with, and communicate to the 50+ market. 💡 𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 "𝘀𝘂𝗽𝗲𝗿 𝘀𝗽𝗲𝗻𝗱𝗲𝗿𝘀" 𝘁𝗵𝗶𝘀 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝘀𝗲𝗮𝘀𝗼𝗻! #thefutureisold #holidayspending #christmasshopping #retail #consumerinsights #retailstrategy #marketingstrategy #advertising #consumermarketing #tech #fashion #olderadults #50plus #agingpopulation #gifts

🎙️ 𝗪𝗵𝘆 𝘁𝗵𝗲 𝗦𝗲𝗻𝗶𝗼𝗿 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗶𝘀 𝘁𝗵𝗲 𝗦𝗵𝗶𝗻𝘆 𝗡𝗲𝘄 𝗧𝗵𝗶𝗻𝗴 𝗗𝗶𝗱 𝘆𝗼𝘂 𝗺𝗶𝘀𝘀 𝗶𝘁? Our co-founders joined Matt Fifer on Conversations On Retail this week to talk about the growing impact of the 50+ market—and why retailers can’t afford to overlook this powerful demographic. 💡 Ready to learn why 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗶𝘀 𝗼𝗹𝗱? 🎧 𝗪𝗮𝘁𝗰𝗵 𝗼𝗿 𝗹𝗶𝘀𝘁𝗲𝗻 𝗻𝗼𝘄: https://lnkd.in/gTBM-mcs #retailtrends #50plus #consumerinsights #retailinsights #retailstrategy #shopperinsights #thefutureisold #agingpopulation #olderadults #seniorshoppers #mrx #cpg #apparel #silvermarketing

💜𝗢𝗹𝗱𝗲𝗿 𝗔𝗱𝘂𝗹𝘁𝘀 𝗖𝗮𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝗢𝗹𝗱𝗲𝗿 𝗔𝗱𝘂𝗹𝘁𝘀: 𝗛𝗶𝗱𝗱𝗲𝗻 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 💜 In a recent survey, we found that only 𝟭𝟬% of caregivers aged 55+ who care for another older adult rate their own health as excellent. These caregivers often manage their own health conditions while providing critical support to loved ones. This 𝑁𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝐹𝑎𝑚𝑖𝑙𝑦 𝐶𝑎𝑟𝑒𝑔𝑖𝑣𝑒𝑟𝑠 𝑀𝑜𝑛𝑡ℎ, we’re sharing insights from recent Morning Light Strategy research about caregivers of older adults - who are often older adults themselves! Need more caregiver insights? We can help. #NFCM #nationalfamilycaregiversmonth #caregiverinsights #olderadults #caregivers #55plus #agingpopulation #seniorcare #seniorliving #caregiverresearch

Our founders Dana Keilman and Nicole Munsey had a fantastic conversation with Matt Fifer on his Conversations On Retail channel, diving into why the 50+ market represents a massive opportunity for retailers. Older Adults are driving growth across industries, and we discussed how retailers can tap into this powerful demographic through deeper understanding of their unique needs and behaviors. Watch the episode at the link below! Thank you, Matt Fifer, for highlighting this important topic and for the opportunity to share the Morning Light Strategy perspective! #retail #retailinsights #retailstrategy #shoppermarketing #shopperinsights #50plus #SeniorConsumer #Olderadults #agingpopulation #mrx #consumerinsights #consumerresearch #marketingresearch #cpg

💜𝐓𝐡𝐞 𝐀𝐠𝐞 𝐨𝐟 𝐂𝐚𝐫𝐞𝐠𝐢𝐯𝐢𝐧𝐠 💜 When we think of caregivers for Older Adults, we often picture younger adults supporting their aging parents. But many caregivers are actually aged 55+ themselves, balancing care for loved ones while managing their own responsibilities. This 𝑁𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝐹𝑎𝑚𝑖𝑙𝑦 𝐶𝑎𝑟𝑒𝑔𝑖𝑣𝑒𝑟𝑠 𝑀𝑜𝑛𝑡ℎ, we’re sharing insights from recent Morning Light Strategy research about caregivers of older adults - who are often older adults themselves!  Need more caregiver insights? We can help. #nationalfamilycaregiversmonth #nfcm #caregiverinsights #olderadults #agingpopulation #longevity #caregivers #thefutureisold #consumerinsights #marketingresearch #seniorliving #agetech