Nicole Munsey

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OK #chocolate lovers . . . what matters most for chocolate brands being purchased? Shelf position? Packaging design? Findability? Seductive cues like premiumness? Find out more in our latest unPacked white paper. #shopper #packdesign #packagingdesign #chocolatecategory #premiumchocolate #shopperinsights #planogram

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If the holy grail of CI programs is achieving a position of competitive advantage, one of the largest disconnects we continue to see is in research methodologies that don't promote proper diversity by restricting participation to specific devices, which often represent only small portions of a brand's total clientele. We know that people who adopt different communication channels and platforms tend to behave differently, so integrated diversity in data collection is critical. While the authors did a good job highlighting the benefits of diversity within CI teams for ensuring broad perspectives, without that same diversity in your sample, driving true competitive advantage will be difficult.

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PersonaBots - fueled by robust research and insights - are an engaging way to bring a segment or target to life for your team and stakeholders. Let us know if you'd like to explore a PersonaBot on your next project!

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You might be interested to see where Influencers rank! While doctors top the list, and politicians rank last, take a look at where your profession sits in the 2024 Ipsos Global Trustworthiness Index. Drill down into the data segmented by generational cohort, country and more. https://lnkd.in/gTGXT3V6

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'Even small changes can introduce a lot of factors we have to consider". Revisit our #InsightstoActivate webinar to hear experts from Ford, Regeneron, and Ipsos explain how brands can mitigate tomorrow’s risks by planning today. https://lnkd.in/gdR8g4Se 🎞 revisit panel discussion 📚 read our detailed Point of View 🔦 explore our toolkit + Impact Story ❤️ bookmark our series

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What we've learned about brand podcasts in this first ever benchmark report for branded podcasts.

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Join on December 4 to see how leading brands supercharge their insights with Ipsos' Gen AI solutions: https://lnkd.in/g-jRCnuv Ipsos clients L'Oréal, Orange and Nestlé Purina leverage Ipsos' Gen AI solutions - such as Signals GenAI, InnoExplorer AI, and Persona Bots - to unlock data and nuanced insights that are trustworthy, explainable and highly actionable. https://lnkd.in/gpS4MtSt Kristy Click

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/eex2J2nU

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While doctors top the list, and politicians rank last, take a look at where your profession sits in the 2024 Ipsos Global Trustworthiness Index. Drill down into the data segmented by generational cohort, country and more. https://lnkd.in/enzW7rHB

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I've also been conducting B2B surveys for many years and am not surprised by the pain points real respondents have shared. Too often, clients push back when you tell them that they can't just keep adding questions and length becomes an issue. However, I have worked with some folks who appreciate the dilemma we face. One potential solution is to split samples for some questions (especially the long grids) with half the sample getting one half of the list and half getting the other. This tends to have less impact on the analysis than one would think. Also, avoiding a lot of personally identifying information should be a no brainer and often adds little value to the analysis.

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Take some time out of your day-to-day to really understand trends that are having an impact on your business. Join me Friday for a webinar that will get into the thick of trends shaping digital identity. No matter what brand you work for, this will be a relevant one to really understand how consumer behavior is changing (and how brands are responding).

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Use of GLP-1s is booming, and understanding the stories of those using them is key to staying ahead. Check out this work from our Ethnography and Heathcare teams. #GLP1 #Obesity #MarketResearch #ConsumerInsights #FutureofFood #Ethnography #Ipsos

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/eXgvejur

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Losing survey respondent interest early on can have serious consequences, impacting the quality of responses. One of the worst things a market researcher can do is bore a survey taker, potentially leading to false conclusions. To keep them engaged, consider these tips: - Inform them of the number of questions upfront - Maintain a format that is straightforward but not overly simplistic (avoid true/false & yes/no) - Share the results with them; everyone appreciates seeing their POV! Remember, if you offer an incentive, clearly tell them! Keeping respondents engaged is key to obtaining valuable insights. #MarketResearch #SurveyTips

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What does it take to win in #CPG? Circana’s CPG Growth Leaders report measures the omnichannel performance of more than 600 consumer packaged goods companies with sales greater than $100 million. 🚀 Get a copy of the 2023 U.S. CPG Growth Leaders report here 👉https://lnkd.in/g4BBBMfE

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