Palowise

🚀 Palowise at the Forefront of MarTech Innovation 🌐 We’re beyond excited to share that Palowise was at the heart of this year’s MarTech Awards 2024, proudly contributing as part of the Evaluation Committee! In partnership with the Master’s Program in Marketing Analytics at the Athens University of Economics and Business (AUEB) and the esteemed Professor Dimitris Drosos, we celebrated trailblazing advancements in marketing technology. 💡 Key Moments from the Event: 📌 Leadership in Action: Professor Dimitris Drosos, Chair of the Evaluation Committee, guided the selection of this year’s standout MarTech innovations. 📌 Palowise Expertise in Action: Our very own Antonis Faklaris, Head of Customer Success & Analytics, brought Palowise’s unique perspective on data and customer engagement to the judging table. 📌 Innovation on Display: The event showcased next-level solutions reshaping how brands use data to supercharge their digital strategies. 🎯 Building Bridges Between Academia and Industry: At Palowise, we’re passionate about connecting academic excellence with real-world marketing challenges. Our collaboration with AUEB’s MSc. in Marketing Analytics program is a step toward empowering the next wave of marketers to master data-driven strategies. As leaders in web and social media intelligence, we take pride in helping businesses uncover actionable insights to boost engagement and optimize performance. 🔗 Check out the full story here https://bit.ly/4gq6EdH #MarTech2024 #Palowise #MarketingInnovation #DataDrivenStrategies #DigitalTransformation #DigitalMarketing #SocialmediaIntelligence

🛍️ We Cracked the Code to Black Friday Success Black Friday is no longer just a day of discounts—it’s a defining moment for brands to stand out in Greece's bustling retail landscape. At Palowise, we’ve analyzed 10,000+ online mentions to uncover the attitudes, frustrations, and expectations of Greek shoppers ahead of this year’s event. Here’s what we found: 📉 87% Negative Sentiment: Shoppers are tired of “Black Friday traps” like misleading discounts and long delivery delays. 📊 11% Neutral Mentions: Deals are being shared, but skepticism around pricing dominates. 📈 1% Positive Sentiment: Excitement is reserved for standout deals in tech, fashion, and home appliances. 🌟 What Shoppers Want: ✔️ Authenticity: Transparent pricing and genuine offers build trust and loyalty. ✔️ A Seamless Experience: Blending online convenience with in-store perks is key to standing out. ✔️ Sustainability: More Greeks are calling for eco-friendly practices, even during the shopping frenzy. 🚀 Ready to Make Black Friday Work for You? In our latest blog post, we share actionable insights and data-driven strategies to help your brand resonate with Greek consumers—not just sell to them. 👉 Get wise and read our full analysis here https://bit.ly/3VdYYDc #BlackFriday2024 #RetailInsights #ConsumerBehavior #Ecommerce #DataDrivenStrategy #Palowise #GreekRetail #SocialMediaAnalysis #GreekPerspective #DataAnalytics

🤔 What Are Your Customers Really Saying About Your Brand?  In a world where emotions and experiences define brand loyalty, understanding your audience’s true feelings is no longer optional—it’s essential. Here’s the big question: ❓ Are you truly listening to the digital voices shaping your brand? The post-pandemic era has transformed how consumers connect with businesses. They’re not just buying products—they’re buying experiences. And they’re talking about them, everywhere. Social media and online platforms have become the ultimate battleground for customer experience (CX). 🌟 Why it matters: 🔍 Unfiltered opinions online reveal the raw, authentic sentiment behind your brand. ⏱ Real-time feedback helps you respond faster and smarter. 💡 Sentiment analysis transforms data into actionable insights, turning challenges into opportunities and moments into memories. CX isn’t just about resolving problems—it’s about creating experiences your customers will never forget. Want to learn how sentiment shapes CX success and why it’s the heartbeat of your brand’s value? 👉 Get wise and read our full analysis here https://lnkd.in/dFqqwNs4 #CustomerExperience #SentimentAnalysis #BrandLoyalty #DigitalTransformation #Palowise #Socialmediaintelligence #Socialmediaanalytics

🏆Athens Marathon 2024: Beyond the Finish Line Uncovering the Voices, Challenges, and Celebrations of an Iconic Race The Athens Marathon isn’t just a race. It's a powerful convergence of history, resilience, and cultural pride that turns the streets of Athens into a global stage for athletes and spectators alike. In 2024, over 70,000 runners from 152 countries came together to tackle the iconic course—retracing the legendary route of Pheidippides from Marathonas to Athens. This year, the marathon sparked thousands of conversations online, revealing not just the enthusiasm but also the logistical trials and triumphs of hosting such an event in the heart of Greece’s capital. At Palowise, we analyzed the buzz on social media to capture the voices that defined this year’s Athens Marathon. By breaking down public sentiment and spotlighting top themes, we’ve distilled insights that reveal the marathon’s dual nature: a celebration of Greek heritage and a challenge to city life. 📊 Marathon Sentiment at a Glance Sentiment around the marathon is mixed yet meaningful, illustrating both the joy and the challenges this event brings to Athens. 55% Positive: Many people celebrated the thrill of race day, their pride in Greek heritage, and the shared experience of fitness and community. 30% Neutral: Posts shared informative updates like race schedules, routes, and real-time event details. 15% Negative: Residents voiced frustrations around traffic disruptions, especially due to road closures and changes in public transport access. This sentiment balance speaks to the marathon’s impact on Athens, highlighting the delicate balance between celebration and convenience for city residents. For the 2024 Athens Marathon, the public’s mixed reactions paint a picture of an event that is both inspiring and challenging. For many, the marathon is an unforgettable experience that marries ancient history with modern values. Yet, the logistical impact on Athens reminds us of the complexities involved in bringing a global event to life in a bustling urban landscape. 📈 Curious to learn more about the insights we gathered? Get wise and read our full analysis here https://bit.ly/3V0Hgmd 🔍 #AthensMarathon2024 #SocialMediaAnalysis #GreekPerspective #DataAnalytics #PublicSentiment #Palowise

🤔How Did Greek Social Media Predict Trump’s Victory? As the world processes Donald Trump’s 2024 win, a unique lens has emerged from Greece, where our Palowise team tracked social media conversations revealing early signs of his comeback. 📊 Our latest blog post dives into how sentiment analysis on Greek platforms captured Trump’s growing momentum across key topics like international relations, economic policies, and media influence. Even high neutral sentiment provided a hidden signal of his advantage, with Trump consistently dominating the conversation volume over Harris. Key Findings Include: -Engagement Patterns: Trump held 75% of total mentions, signaling his presence was hard to ignore. -International Focus: Greek social media placed a distinct focus on Trump’s stances toward the EU and Russia, aligning with his voter appeal in U.S. battleground states. -Positive Spin on Negativity: Even critical discussions often revolved around his strong political themes, highlighting a classic trait of winning campaigns. ✨ Curious about how social intelligence can power your predictions? Our analysis of Greek sentiment and discussion volumes offers a clear case for how data-driven insights can decode complex political landscapes—even from halfway around the globe. 🌍 🔗 Get wise and read our full analysis here 🔎http://bit.ly/3Cj4mOF and discover how Palowise’s methods could apply to your own market foresight.   #USElections2024 #TrumpVictory #SocialMediaAnalysis #GreekPerspective #DataDriven #Palowise

🍂 Maximize Your Fall Campaign with the Right Influencers 🎃 With fall bringing key shopping moments like Halloween, Black Friday, and the holiday season, influencer marketing can play a crucial role in connecting with your audience. But it’s not just about follower numbers—choosing influencers who align with your brand values and audience is key. Data-driven insights, such as engagement metrics and content performance, help identify the right partners, while timing your campaign around key moments like Black Friday can boost engagement. For a successful campaign, consider building long-term influencer partnerships to foster trust and loyalty. Read the full blog post here 👀 : https://bit.ly/4eYQ9V7 #InfluencerMarketing #CampaignStrategy #DataDriven #FallMarketing #BrandAlignment #BlackFriday

🌟 An Incredible Week in Paris with AccelerAction Consulting Our CEO, Panayiotis Tsantilas, had a remarkable trip to Paris this past week, where he represented Palowise in key meetings and events. From presenting our pitch deck at Bpifrance headquarters to exploring the vibrant innovation hub at STATION F, Panagiotis engaged with thought leaders, startups, and innovators at the forefront of technology and business during his trip to Paris, building valuable connections and exploring new opportunities for Palowise. The highlight of the visit was the BiG event at Accor Arena, filled with insightful conversations, networking opportunities, and fresh ideas to bring back to the Palowise team. This trip was not just about expanding our horizons but also about solidifying our position in the European market. Stay tuned as we continue to push the boundaries of web and social intelligence! #Paris #Acceleraction #Innovation #Networking #Startups #Inspiration #Palowise

Exciting News from Palowise! 🚀 We're thrilled to announce that Palowise has been awarded a U.S. patent for our groundbreaking technology in Web Crawling and Content Summarization (No. 508663101)!This incredible milestone, recognized by the United States Patent and Trademark Office (USPTO), highlights the dedication and expertise of our amazing team. Special shoutout to Professor Iraklis Varlamis from the Department of Informatics and Telematics at Harokopio University of Athens, whose leadership in Data Management played a key role in this achievement.This patent not only solidifies our commitment to pushing the boundaries of technology but also strengthens our ability to deliver cutting-edge solutions to our clients. We're proud of what we've achieved together and even more excited about what lies ahead. Stay tuned as we continue to redefine what's possible in technology and innovation! We're excited to announce that another patent from the European Patent Office is on the horizon. Read the full blog post here 👀 : https://lnkd.in/dY2i2ewj #Palowise #Innovation #WebCrawling #ContentSummarization #USPTO #AI #PatentSuccess

Is Your ESG Reputation Safe from a Crisis? Here's How to Protect It 🚨 In today’s fast-paced world, an ESG strategy is only the start, understanding how your initiatives are perceived is a key. A single social media comment can shift your brand's reputation, but with the right tools, you can prevent crises and amplify successes instantly. Real-time social media analytics help you move from guessing to taking action, protecting your brand and amplifying your ESG wins. By continuously tracking perceptions and engaging stakeholders, you build trust and accountability. Stay ahead by ensuring your ESG story is aligned, communicated, and impactful. Read the full blog post here 👀 : http://bit.ly/3Y0WhGT #esg #palowise #esgreputation #esganalytics #esgsocialanalytics #brandreputation

Are You Missing Out on the Game-Changing Power of Social Intelligence? 📊 Have you explored how social intelligence can boost your brand’s reputation, enhance your digital footprint, and keep you ahead of the competition? > Sentiment Analysis: Are you achieving 90% accuracy in understanding public emotions with AI-powered tools? > Trend Analysis: Are you keeping up with the latest market trends and consumer preferences? > Reputation Management: Are you proactively protecting your brand’s online presence? > Influencer Evaluation: Are you leveraging the right influencers to amplify your message? Could social intelligence help you make smarter, data-driven decisions and drive your business forward? Read the full blog post here and find out 👀 : https://lnkd.in/dzbPMRvi #DigitalMarketing #AI #SentimentAnalysis #TrendAnalysis #ReputationManagement #InfluencerMarketing #Palowise