Katie Salcius’ Post

A recent brand initiative is setting a new standard for influencer engagement: introducing an Influencer Academy.   This isn’t just another training program—it’s a strategic move to forge deeper, more meaningful partnerships between brands and influencers. The academy focuses on immersing influencers in the brand’s core values, mission, and expectations, ensuring that every piece of content resonates with the brand’s identity.   By providing valuable resources and professional development, brands are not only enhancing the quality of their influencer collaborations but also fostering a more authentic connection with their audience. This approach is a powerful reminder for marketers of the importance of nurturing talent and building long-term relationships that go beyond mere product placement. Embrace the opportunity to invest in influencers and watch your campaigns reach new heights. #InfluencerMarketing #Digital #Creative | Eran Nizri Yonatan Arami itamar gonsherovitz

Tune in to this fantastic episode of "Conscious Caregiving with L & L" featuring DAA Board Member and Programs Director Laurie Scherrer, along with other amazing guests! In this episode, they dive into the world of "Dementia Influencers," bringing you insights and resources from professionals, care partners turned influencers, and individuals living with dementia who share their personal stories, needs, and priorities for change. Each guest is making a significant impact in the dementia community. #dementiacharity #DementiaCommunity #dementiacaregiver #dementiaawareness #alzheimers #dementia #alzheimersawareness

How did we build a strong brand for a women's healthcare brand (50- 1900 followers in 3 months) Our client, Femme Jock, is dear to my heart. When we onboarded it for content creation,  On Instagram and Facebook, we knew it needed to be Niched down to the core. Femme Jock is a women-centric brand targeting support for women's pelvis after dislocation. Our main targeted and concerned topics were -Awareness of Pelvic Floor problems  -Postpartum and pregnancy support -Product Specifications and USPs. -Health tips and exercise ▶ With content: We wanted women to know we heard them, When they thought they need To mute their voice due to pain. So we tightened our belts and rolled. ▶ Steps were: Deciding on content pillars: ✅ Educating content Inspirational content Personal stories  Behind-the-scenes ✅ Making content formats: -Reels -Carousels -Static posts -Highlights -Stories -Live ✅ Keyword research: Each post was highly targeted at niche people; hence, the exact keywords were necessary. ✅ Doubling down We doubled down on carousels since they were the most loved and explored.  What we did after posting: Reply to DMs and build connections. Engaged with posts on the feed  I shared the post on the story.  Engaged in the last post. All this content revolves around unaware audiences.  This constant effort gave us a strong online presence. #instagrammarketing #contentmarketing #contentcraetion ___________ If you liked today's post, make sure to like and comment 👍 Don't forget to repost it on your network too. And make sure to press the notification bell. This is Aparna Bala, a marketing and sales expert.

Conscious Caregiving with L & L is "Tackling the Tough Conversations." The topic of this episode is "Dementia Influencers" and features an All-Star Panel. Norman Mc Namara, Living with Dementia, Founder of the Purple Angel Rev. Katie Norris, Montessori Based Dementia Care Practitioner, Owner of Recourse Coaching: She is a Trauma-Informed Montessori dementia care specialist for 14 years and is an AMI Montessori for Aging and Dementia Practitioner. Vicki de Klerk-Rubin, Executive Director of the Validation Training Institute: Vicki de Klerk-Rubin is the Executive Director of the Validation Training Institute and a certified Validation Master Teacher. She is the author of Validation Techniques for Dementia Care and Validation for First Responders. Dr. Jennifer Bute, Living with Dementia, International Advocate: Dr. Jennifer Bute, worked in Africa as a doctor before working as a GP for 25 years involved in medical education. And was an honorary lecturer at Southampton university, Mary Moynihan Underwood (she/her), Dementia Care Specialist. Founder of Empowermentia: Mary Underwood is a social worker who has been in the field of memory care for over 35 years. She has worked in a variety of settings including home care, adult day programs, assisted living and nursing homes. Cyndy Luzinski, Executive Director of Dementia Together - MS, RN, L® Practitioner: Cyndy Hunt Luzinski is an advanced practice nurse with a nursing background which ranges from critical care to community case management. In honor of her dad, she founded Dementia Together, a nonprofit organization in Northern Colorado which offers education, enrichment, and hope. Laurie Scherrer, International Advocate, DAA Executive Board Member and Programs Director: Laurie Scherrer was diagnosed with Early Onset Alzheimer's & FTD at the age of 55. Unable to continue a professional career she turned her focus towards helping others through their dementia journey. Debbie Compton, CEO & Founder, The Purple Vine LLC: Debbie Compton is a three-time caregiver for parents with different forms of Dementia. She is a Certified Caregiving Consultant and Advocate, Educator for the Alzheimer’s Assoc., speaker, and author of 10 books. Ellen Belk, BC-DEd, CDP, Silver Living Strategist. Founder of Keep In Mind, Inc. & Creator of The Keep In Mind Dementia Education Community: Ellen Belk is a board-certified Dementia educator, Holistic Dementia care solutions expert and founding owner of Keep In Mind, Inc. A sought after web-educator & Keynote speaker. Isabelle Mumby, Commercial Manager, Mumby’s Live-in Care: I Isabelle Mumby is the daughter of Trevor Mumby MSc. MBASW. AGPA (USA) and Commercial Manager at Mumby’s Live-in Care, a family-run specialist Live-in care provider in Oxfordshire, UK. Lance A. Slatton and Lori La Bey Co-Host and Produce Conscious Caregiving with L & L. https://lnkd.in/gf4fkPJn

Did you know nearly two-thirds (63%) of Gen Zers believe TikTok creators should be held legally accountable for the accuracy of the health-related advice they post? And over half (56%) of Gen Zers said they go to TikTok for health and wellness advice! 🧑⚕️📱 (source: Zing Coach™ surveyed 1000 people aged 18-27). Why are they turning to TikTok?  - 40% prefer to get health advice from TikTok rather than spend money seeing a physician. - 22% find it faster than setting up a doctor’s appointment. Here are my thoughts: 🔍 First, it's not surprising to see users turning to social media for health advice, this has been part of Meta's healthcare narrative for nearly 10 years. Additionally, it's not surprising to see Gen Z using TikTok as a search engine, as this behavior has been well documented. 💡 I strongly agree that creators should be held accountable for the health-related information they share. Running IPG Health's Influencer ID, I often hear from influential HCPs across specialties about patients who delay important treatments or buy non-FDA-approved "supplements" or 'protocols' based on social media advice. This poses a significant issue and health advice needs stricter regulation. 📉 Social platforms have historically struggled to monitor organic content effectively due to the sheer volume of content in their systems. In my experience, content promising natural cures or treatments often garners the highest engagement, thus spreading more widely and appearing at the top of search results. So, what can be done? 📅 On May 17, TikTok updated its community guidelines to prohibit content that facilitates trading or marketing weight loss drugs, including the popular GLP-1 medications, due to the potentially harmful consequences, especially for young consumers. This is a big first step. 🎥 YouTube has also taken steps to validate HCPs on their platform, a fantastic move for ensuring reliable information. TikTok claims to host over 4 million HCPs, but it's crucial to verify their credentials. Often, an HCP with "Dr." in their username and a white coat in their profile picture might be a chiropractor or hold a doctorate in nutrition—not necessarily the expert you need. 🔍 When seeking advice or looking to partner with an influential HCP for your brand, take the extra steps to confirm their accreditation. Have you ever used TikTok for health advice. I have... 🙃 Link to full report here: https://lnkd.in/e_hPhvhg Thanks to EMARKETER for putting this report on my radar!

Carefluencers are helping older loved ones, and posting about it. Great article from Frank Rojas at The New York Times. I've said many times how I think caretakers are under utilized by brands in influencer marketing. There's such a big focus on doctors, other HCP's and patients, but caretakers have such powerful stories and influence. #influencermarketing #socialmedia #creatoreconomy https://lnkd.in/gzsQiM3U

We all can appreciate the power of influencers in marketing and branding. The creator economy - fueled by influencer marketing - is expected to reach $74B this year with advertising spend on influencer marketing expected to grow by almost 15% in 2024. (https://lnkd.in/gjmxrD75). This article about 'Carefluencers' showcases the power of content creation and influence for connection and positive impact. A wonderful thing it is when we use our voices, social platforms, and lived experiences to highlight beauty in a challenging circumstance that many people will increasingly face as their own reality, Caregiving. My hope is that digital + influencer marketing courses aimed toward positive societal changes will find their way into a broader array of academic programs. Today, everyone has the power to create content and reach a broad audience. How can we better empower individuals working in healthcare, education, caregiving, public policy, non-profits, etc. to develop strategies that use these voices and platforms for good, influencing us to do more than just consume, but to feel more connected, to make positive changes in our lives, and to accept some of life's greatest challenges, like Caregiving, with strength. #caregiving #influencers #creatoreconomy

Entering the UK’s baby care market? 🍼 Parents today are looking for more than just products; they want health, safety, and a brand they can trust. Building that connection takes a specialized approach in digital marketing—one that speaks to wellness and transparency. From creating a standout brand presence to targeting parents effectively, here’s how to launch your baby care brand with confidence and impact! #BabyCareMarketing #HealthAndWellness #ParentingCommunity

To find your target dental audience, follow these steps: 1.Define Ideal Patient Profile: Identify demographics like age, location, and services they need (e.g., cosmetic, family dentistry). 2.Analyze Current Patients: Review data on existing patients to spot trends. 3. Conduct Market Research: Look at local competition and identify underserved groups. 4.Use Digital Ads: Run Google and social media ads targeting location, age, and interests. 5.Engage Online: Join local groups or forums and interact with potential patients. 6.Collect Feedback: Survey current patients to understand their preferences. 7.Use Analytics: Track website and social media metrics to see what content attracts visitors. 8.Join Community Events: Attend local events to build trust and reach nearby residents. These steps will help you find and connect with the right dental audience for your practice. #DentalCare #OralHealth #HealthySmile #DentalCareTips #cosmeticDentistry #TeethWhitening #DentalImplants #DentalCosmetics #SmileMakeover #FamilyDentist #PPCforDentists #DentalMarketing #GoogleAdsforDentists #Dentalcare #DentalDigitalMarketing #DentalLeads #DentalAds #DentalMarketingStrategy #DentalCareTips #growbussiness

Here's an example of why follower count should not matter... As a micro-influencer (30,000 followers) in the motherhood space, I recently partnered with a pediatrics company. I posted ✨ONE✨ Instagram story frame for them and generated - 158 clicks 23 signups (~15% conversion rate - from a singular static image) This is not a brag. This is a plead for brands to focus on influencer ALIGNMENT over vanity metrics. #influencermarketing #influencers #influencerROI