Katie Salcius

🌟 UGC vs. BGC: Taking Control of Your Brand’s Story 🌟 In today’s content-saturated world, building trust is everything. While User-Generated Content (UGC) has long been a go-to for brands, Brand-Generated Content (BGC) is now carving out its space, offering brands the power to control their narrative like never before. In this article, John Roman dives into: ✅ How BGC gives brands full control over messaging ✅ Why mixing UGC and BGC drives deeper engagement ✅ The role of consistent, authentic content in building loyalty Big shoutout to Chris Lang from Fresh Chile for introducing this concept and sparking a new way of thinking about brand storytelling. 🔥 🔗 Read on to explore why BGC is the future of authentic, brand-driven connections. #UGC #BGC #BrandStorytelling #OnlineQueso

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🍁 Your guide to using sensory marketing in fall campaigns is here! 🍁 Did you know more than half of Americans say they’re happiest in the fall? This makes consumers especially receptive to content that taps into cozy, emotionally resonant themes. 🍂 With the right influencer partnerships, your brand can incorporate the power of fall’s sights, sounds, and scents to create deeper connections. Read our blog to learn how to elevate your fall campaigns with sensory marketing. 🔗 Read the blog here: https://hubs.la/Q02TSJHl0 #FallMarketing #InfluencerCampaigns #CPGMarketing #EmotionalBranding #SensoryMarketing #ContentCreation

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Wondering if your brand belongs on Pinterest? Spoiler alert: it does!  Top brands like Sephora, Affirm, and The New York Times are thriving with intentional, authentic engagement on the platform… and you can too! Read our latest blog to find out how: https://lnkd.in/endEVsaa #pinterestmarketing #brandauthenticity #socialmediatrends

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Coming out of a presidential election blackout period in the U.S., many marketers expect to see increases across influencer marketing ad spending as brands tackle a shorter holiday season that is no less competitive. As brands paused or reduced their influencer investments during the runup to the election, they also face the ongoing impact of inflation and the need to balance their media budgets going into 2025. In this piece by Antoinette S., we speak to Renee’ Dornan of DNA , Sam Huston of DEPT®, Neil Waller 🐳 of Whalar, and Tara Foulkrod of Vladimir Jones.

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Curious about how TikTok is reshaping the beauty industry? 🌟 Our FREE in-depth report showcases the top 15 TikTok Shops that are leading the beauty market with impressive sales and trends. From viral products to revenue insights, this report provides a treasure trove of data to help you understand what's driving consumer behavior and how you can leverage this information for your own brand. Don’t miss this opportunity to stay ahead in the social commerce game! 📈✨ Download Now:https://hubs.li/Q02P1bXM0 #TikTokBeautyTrends #SocialCommerce #TopTikTokShops

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Curious about how TikTok is reshaping the beauty industry? 🌟 Our FREE in-depth report showcases the top 15 TikTok Shops that are leading the beauty market with impressive sales and trends. From viral products to revenue insights, this report provides a treasure trove of data to help you understand what's driving consumer behavior and how you can leverage this information for your own brand. Don’t miss this opportunity to stay ahead in the social commerce game! 📈✨ Download Now: https://hubs.ly/Q02P195B0 #TikTokBeautyTrends #SocialCommerce #TopTikTokShops

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Curious about how TikTok is reshaping the beauty industry? 🌟 Our FREE in-depth report showcases the top 15 TikTok Shops that are leading the beauty market with impressive sales and trends. From viral products to revenue insights, this report provides a treasure trove of data to help you understand what's driving consumer behavior and how you can leverage this information for your own brand. Don’t miss this opportunity to stay ahead in the social commerce game! 📈✨ Download Now:https://hubs.ly/Q02P1dNl0 #TikTokBeautyTrends #SocialCommerce #TopTikTokShops

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Curious about how TikTok is reshaping the beauty industry? 🌟 Our FREE in-depth report showcases the top 15 TikTok Shops that are leading the beauty market with impressive sales and trends. From viral products to revenue insights, this report provides a treasure trove of data to help you understand what's driving consumer behavior and how you can leverage this information for your own brand. Don’t miss this opportunity to stay ahead in the social commerce game! 📈✨ ➡️ Download FREE report here: https://hubs.li/Q02XMdwg0 #TikTokBeautyTrends #SocialCommerce #TopTikTokShops

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Influencers For Every Step Of The Buyers Journey - Forbes Agency Council article by LTK's Rodney Mason explores how brands can drive full-funnel results by aligning influencer campaigns with every stage of the buyer's journey. https://lnkd.in/eq_5QVKE #ltk #forbesagencycouncil #buyerjourney #creatorcommerce #creatorguidedshopping #creatormarketing #influencermarketing #socialcommerce #marketingstrategy

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The influencer marketing industry is booming. That doesn't mean it is void of problems. In this Harvard Business Review article, author Emily H. explains how the influencer industry "became an unregulated market" and what needs to be done to address the issues. https://lnkd.in/ddhPFwzb #influencermarketing #influencers #creatoreconcomy

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“To help effectively scale your lower-funnel campaigns on Pinterest, we have a suite of tools to help you drive success.” 📌 Hear more from Pinterest's Performance Solutions pros Maddie Guy and Marley Garrabrant on how you can unlock peak performance, in episode 10 of Creating for Pinterest 👉 https://lnkd.in/gHgn2jHs

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Check out this recap on Visit California's Global Influencer Advisory Board meeting in Ventura last month ⬇️ Great insights from board members on where social media marketing is heading. Key takeaways? 1. Posting less is more: Reach starts to plummet after a few stories so letting stories sit for the 24-hours is best before posting a new story set 2. Create sharable content: Instagram is showing the “number of shares” on posts, flagging the importance of sharable content in the algorithm 3. Emphasis on email lists: Creators are putting effort into their email lists whether it's on Substack or managing their own email newsletter. Growing their lists to share thorough recommendations is top of mind for many creators Read the full recap below! https://lnkd.in/g5kMjDHW

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🚀 Did you know: How Glossier Revolutionized Beauty? 🚀 ↗ From Blog to Billion-Dollar Brand Did you know Glossier, Inc. started as a beauty blog called Into the Gloss? In 2014, Emily Weiss turned her blog’s insights into a brand with just four products. Today, Glossier’s minimalist, community-driven approach has made it a D2C powerhouse valued at over $1.2 billion. 🎯 Key Milestones: ➡ 2010: Launched Into the Gloss for authentic beauty content. ➡ 2014: Introduced Glossier with consumer-focused products. ➡ 2016: Built a cult following through social media. ➡ 2018: Expanded globally with innovative products. ➡ 2021: Reached a $1.2 billion valuation. 🌟 Today: A Beauty Powerhouse Glossier continues to thrive by staying true to its mission: empowering consumers to feel beautiful in their skin. Its community-driven approach and constant innovation keep it at the forefront of the beauty industry. 🤔 Curious about how a strategic marketing approach can revolutionize your brand? Let's chat! Comment 'Strategy' below or message me directly to schedule a personalized consultation. Let’s make your brand the next success story! What’s your brand’s origin story? Share in the comments below! #D2C #BrandBuilding #Entrepreneurship #BeautyRevolution #Glossier

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A study reveals a surge in brands embracing influencer & celebrity endorsements, with 29% joining in the past year. Consumer products lead the charge, while influencers dominate follower growth through video-centric platforms. Read more: https://lnkd.in/evqDHE6b via Marketing Dive  #InfluencerMarketing

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Let's get back to basics. For CPG brands in particular, brand advocacy efforts focused on UGC can help breakthrough in crowded categories and organically amplify your messaging to reach mass audiences. It can also personify your brand in new, relevant, and authentic ways to create buzz and elevate consideration from target audiences. https://bit.ly/3BCPjPv #cpg #cpgmarketing #retail #ugc

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What’s the resource you wish you had when you got started in influencer marketing? Well, it’s finally dropping! Welcome to the Influencer Marketing Field Guide by Superbloom + Superfiliate—an evergreen, video-first resource covering everything you need to know to build a successful influencer marketing program from the ground up. Our Founder Lydia Lee was one of the industry expert interviewed for this influencer marketing field guide. ⁠ What the Field Guide includes: 1. Five core themes 2. Almost 30 industry experts 3. 24 video-first chapters The best part? The Field Guide is written BY influencer marketers, FOR influencer marketers. You get to learn from all of our mistakes, our wins, and all of our years of experimenting to discover what works. Whether you’re new to the industry or you’re a veteran, there’s something for everyone to learn from this epic line-up of Field Guide Mentors. We cover everything from the basics of sourcing influencers across social platforms to whitelisting best practices and contracting 101. Check out the Field Guide from the link below. https://lnkd.in/eHK89smB social&utm_campaign=field_guide_launch_lydia lee

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Going to focus on the potential blocking of TikTok in the US for my editorial today, and I'm doing a shout out to see if any beauty brand owners, marketing execs in the industry or indeed beauty influencers wanted to weigh in with their thoughts! What would this mean for you and your brand? How seriously are you taking the threat of a ban? Or do you think this is a good thing for users' data protection? Feel free to have your say, openly or anonymously, by messaging me! #tiktok #beautytok #tiktokban #ustiktokban

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