Shweta Gyanchandani’s Post

What drives the Business of Beauty? I engaged with Temitope Alexander-Nzemeka , MILD post and thought to share more insights from my experience. My experience in the beauty industry highlights essential human-centered principles that resonate across the entire value chain: Empathy: Understanding customers' needs and desires is crucial. Whether it's developing products that address specific skin concerns or providing excellent customer service, empathy drives better product creation and fosters deeper customer relationships. Trust: Building trust through consistent product quality, ethical sourcing, transparent communication, and delivering on brand promises is essential. Trust strengthens brand loyalty and influences purchasing decisions, making it a cornerstone in every interaction from research and development to sales and customer service. It is commonly said that "people buy from who they trust". Connection: Connection is about engaging with customers on a personal level, understanding their lifestyles, and creating a sense of belonging. Whether through direct sales or social media engagement, building strong connections enhances brand relevance and customer retention. Consistency: Delivering consistent quality, messaging, and experiences helps reinforce brand identity and reliability. Whether it's in manufacturing, marketing, or after-sales support, consistency ensures that customers can rely on the brand for products that meet their expectations every time. These driving forces help elevate the entire beauty value chain, making it not just about products but about creating meaningful experiences and relationships with customers.

Is Your Beauty Brand Building Trust, Emotion, and Lasting Connections? Beauty branding isn’t just about pretty packaging or catchy slogans; it’s about creating an experience that resonates deeply with your audience. Successful brands understand that every detail, from formulation to storytelling, plays a role in building trust and loyalty. If you're not thinking strategically about your brand, you’re leaving money and potential on the table. When I first experienced the industry, I quickly realized competition is fierce . Whilst many businesses invest heavily in the products, core areas like building the brand story and strengthening partner relationships is lagging . These I have seen happen severally . The business of beauty is about Emotion , trust and consistency. It’s understanding the needs of your audience. In the beauty industry, loyalty is built through more than just results; it’s built through connection and purpose. Remember, you’re not just selling a product; you’re offering an experience and a solution that transforms how your customers feel about themselves. Branding isn’t an afterthought; it’s the foundation of everything you do. In your experience , what do you believe drives the business of Beauty? Share your thoughts in the comment section below #BeautyBusiness #BrandStrategy #Entrepreneurship #BeautyIndustry #BusinessGrowth #CustomerLoyalty

Are beauty investors really looking for sky-high 90% margins? 🤔💰 This in-depth article dives into what beauty investors truly prioritize—from sustainable gross margins (think 50-80% 📊) to the power of authentic brand stories and founder passion. 🌟 Whether you're building your indie beauty brand or refining your pitch, discover how differentiation, bold storytelling, and strong financials can set you apart in a competitive market. 💄✨ #BeautyInvesting #IndieBeauty #BrandStorytelling #Entrepreneurship #BeautyBusiness

💡 Why the Smallest Details Matter 💡 In both life and business, it's often the smallest details that leave the biggest impressions. At Arihant Hosiery Industries, we understand that something as simple as a well-designed pair of socks can make a lasting impact. 🧦 Whether it's for corporate gifting, events, or school uniforms, the details in design, comfort, and quality matter. That’s why we’re passionate about customizing socks that reflect your brand’s identity—down to the finest stitch. ✨ Why settle for ordinary when your brand deserves extraordinary? Our journey is about more than manufacturing. It’s about collaboration, creativity, and delivering a product that truly stands out. If you’re looking for a fresh, innovative way to make your brand memorable, let’s chat! #CorporateGifting #Branding #CustomDesign #AttentionToDetail #ArihantHosiery #Entrepreneurship #ClientExperience #Marketing

Innovation in Beauty Brand Scaling Are you ready to revolutionize the way you scale your beauty brand? In a market saturated with competitors, the true key to success lies in innovation. Imagine a company that challenges the bounds of convention, daring to explore new frontiers and reinvent the way beauty brands reach new heights. From unique marketing strategies to cutting-edge technologies, we're at the forefront of innovation in beauty brand scaling. Our mission is simple yet bold: to change how beauty brands see themselves and the world around them. We strive to offer solutions that not only drive your brand's growth but also nurture its essence and inspire it to reach its full potential. From product conceptualization to global expansion, every service we offer is designed to elevate your brand scaling experience to new heights. What sets us apart from the rest? We're not just a service company, we're a movement. A movement towards a more authentic, inclusive, and powerful beauty brand scaling. We take pride in challenging established norms and redefining what it means to be successful in a market that often tells us we're not. We believe in the power of innovation and celebrate diversity in all its forms. Are you ready to join the revolution? Join us towards a brighter, more successful future for your beauty brand. Together, we can change the face of beauty brand scaling forever. hashtag #Ecommerce #DigitalMarketing #OnlineSales #OnlineBusiness #DigitalStrategy #Entrepreneurs #Goals #Success #Entrepreneurship #DigitalTools #KPIs #SalesFunnel #OnlineMarketing #Ecommerce #SocialMediaMarketing #DigitalTransformation #BusinessGrowth #Goal #EcommerceSuccess #StrategicMarketing #BusinessEmpowerment #BusinessSuccess #OnlineBusinesses #DigitalMarketing #Conversions #OnlineVisibility #OnlineGrowth

How often do you find a skincare brand that doesn’t just sell beauty but actually builds trust? That’s the approach Moit and Rahul Yadav took when they launched Minimalist in 2020 A skincare brand that’s now valued at ₹360 Crores—and they did it all in just 3 years. 🙌 Most brands funnel huge budgets into ads to sell their products. But Minimalist flipped the script. Instead of pumping money into marketing, they poured their resources into high-quality ingredients. In fact, Minimalist spends 40-50% more on raw materials than other brands, ensuring their products aren’t just pretty promises—they work. 💡 What’s the lesson here? When your product is genuinely good, people come back. Trust me when I say this because I have been their loyal customer for the past 2 years. Also, Minimalist team if you are reading this, I adore your Alpha Arbutin serum! And the results speak volumes: 100 Cr revenue in just 8 months post-launch 📈 A loyal base that values transparency over trends So, if you’re building a brand, here’s a takeaway: Invest in your product before your promotion. People are smart—they’ll know when your brand is worth their trust. 🌱 #Business #Strategy #Entrepreneurship #Minimalist #Founders #BrandExpert

Have you noticed how personal branding is skyrocketing? 🚀 In today’s fast-paced world, it’s not just about the products we offer, but the stories we share and the value we provide. Personal branding has become essential, especially for entrepreneurs and professionals looking to stand out and connect with their audience. For me, combining my passion for beauty tech tools and business building has allowed me to create a unique space where I can share insights on both the tech innovations shaping the beauty industry and the entrepreneurial mindset that drives success. The tools we use in beauty tech aren’t just about enhancing skin—they’re about elevating the business itself. Whether it’s launching a boutique or adopting the latest in IPL laser tech, personal branding allows us to bring authenticity to the forefront. If you’re an entrepreneur, now’s the time to embrace your personal brand and position yourself as the expert who can innovate and lead in your niche. 💡 How are you building your personal brand to showcase your expertise and values? #PersonalBranding #BeautyTech #Entrepreneurship #BusinessGrowth #TechInnovation #Skincare #Wellness #EntrepreneursOfLinkedIn

💄 How to Start Your Own Cosmetic Brand from Scratch: A Complete Guide 💄 Launching a cosmetic brand involves more than just a love for beauty products. It requires strategic planning, market research, and strong brand development. Here are the essential steps to make it happen: 1️⃣ Identify Your Niche: What makes your product line unique? Define your target audience. 2️⃣ Develop Your Brand Identity: Your logo, packaging, and overall aesthetic should resonate with your audience. 3️⃣ Create a Robust Business Plan: Financial projections, marketing strategies, and clear operations are key. 4️⃣ Build a Strong Digital Presence: Don’t underestimate the power of social media and an engaging website! 🌱 Inside Cosmetics Lab supports you throughout the entire process, from formulation to regulatory compliance. With our team, led by experts like Micaela Brotons in formulation and Carlos Pedrós in financial strategy, your brand has everything it needs to succeed. 🚀 Turn Your Passion into a Business Success with Inside Cosmetics Lab. Visit us for more details! #CosmeticBranding #Entrepreneurs #BeautyBusiness #MarketStrategy #CosmeticRegulations #InsideCosmeticsLab

Building a brand that truly represents your vision can feel like a daunting task. But imagine a line of makeup brushes and stylish lashes that carries your signature touch, tailored to speak directly to your audience. Enter the world of private label beauty— a realm where your ideas become tangible products. Capture the spirit of entrepreneurship, channel your creativity, and transform your dream into reality. The market is vast, but with a unique offering, your business has the power to soar above the rest. Dive into this opportunity and redefine success in your terms. . . . #beautetools #privatelabel #b2b #privatelabelmakeupbrushes #privatelabellashes #productdevelopment #brushes #entrepreneur #makeup #collaboration #makeupartists #makeupideas #makeupbrushes #mua #privatelabelcosmetics #influencer #newbrand #whitelabel #beauty #veganmakeup #factorydirect #veganmakeup #sustainablechoices #selfcare

Explore how cohesive identity, emotional resonance, and storytelling shape consumer perceptions of the power of branding. A brand should be memorable and evoke the feeling that you want your customers to experience when exposed to your brand. Discover the secrets to building lasting customer loyalty and standing out in competitive markets. Want access to free ungated resources? Check the comments for the link! #branding #customerloyalty #customerexperience #entrepreneurship #digitalmarketing