Simran Chandra’s Post

🌟 Grateful for an Inspiring Conversation on Brand Strategy 🌟 I recently had the privilege of spending 45 minutes with Vanshika Mehta, the founder of The Fingerprint Labs (TFL), and wow—what a game-changer! 🙌 As the founder of Alimentary Skincare, I’ve been working hard to build my brand, but after our discussion on brand building, I feel we have a lot more areas those are needed to covered and it's a long way to go for us and all credit goes to her. Vanshika’s deep understanding of brand strategy, especially for challenger brands like mine, left me inspired and full of actionable insights. She has this incredible ability to simplify complex concepts and align them with the heart of your business. If you’re an entrepreneur who needs help with: - Finding clarity in your brand’s message - Aligning your brand with your business goals - Unlocking growth by tapping into your customers' emotions I can’t recommend her enough. Her approach is strategic, thoughtful, and impactful! 💡 If you’re stuck or want to elevate your brand, definitely reach out to Vanshika. You won’t regret it! Thanks Nimit Ramaiya for arranging this amazing session and your guidance means a lot for Roots for Good Company. #BrandStrategy #Entrepreneurship #SkincareBusiness #GrowthMindset #BrandBuilding #TFL

Have you ever picked up a skincare product and asked yourself: what are half of these ingredients for? Well, meet Connie Lo and Laura Burget, the dynamic duo behind Three Ships Beauty! With a focus on transparency and sustainability, Three Ships Beauty is looking to rewrite the rules of the clean #beauty industry. And now, armed with a recent $3.5 million financing round, they are expanding their reach across North America. We recently chatted with Connie and Laura about their #entrepreneurial journey and some of the big business lessons they learned along the way. Check out the full story below!

Maya was a young entrepreneur with a dream: to create exceptional handmade skincare products. Her dedication to quality was unmatched. Every product she made was carefully crafted with natural ingredients and love. But Maya believed that quality alone would guarantee success. She didn’t focus on branding, storytelling, or understanding her audience's needs. She skipped market research, dismissed trends, and thought her work would sell itself. Her products launched, but customers didn’t come. Competitors with vibrant branding and a strong online presence were thriving. Meanwhile, Maya’s shelves were full of unsold inventory. What went wrong? Maya had overlooked the importance of connection. In today’s market, people want more than just a good product—they want an emotional bond, a brand they can trust and resonate with. Maya’s business struggled, but she didn’t give up. She closed her startup and took time to learn. This time, she researched her audience, invested in branding, and told her story authentically. When Maya relaunched, her brand flourished. She learned that quality is crucial, but understanding your audience and presenting your brand effectively is what drives true success. 💡 **Key takeaway:** It’s not just about what you create, but how you connect. Have you ever experienced something similar in your professional journey? Let’s discuss in the comments! #Entrepreneurship #Branding #LessonsLearned #MarketingTips #SmallBusiness

Are beauty investors really looking for sky-high 90% margins? 🤔💰 This in-depth article dives into what beauty investors truly prioritize—from sustainable gross margins (think 50-80% 📊) to the power of authentic brand stories and founder passion. 🌟 Whether you're building your indie beauty brand or refining your pitch, discover how differentiation, bold storytelling, and strong financials can set you apart in a competitive market. 💄✨ #BeautyInvesting #IndieBeauty #BrandStorytelling #Entrepreneurship #BeautyBusiness

🚀 Did you know: How Glossier Revolutionized Beauty? 🚀 ↗ From Blog to Billion-Dollar Brand Did you know Glossier, Inc. started as a beauty blog called Into the Gloss? In 2014, Emily Weiss turned her blog’s insights into a brand with just four products. Today, Glossier’s minimalist, community-driven approach has made it a D2C powerhouse valued at over $1.2 billion. 🎯 Key Milestones: ➡ 2010: Launched Into the Gloss for authentic beauty content. ➡ 2014: Introduced Glossier with consumer-focused products. ➡ 2016: Built a cult following through social media. ➡ 2018: Expanded globally with innovative products. ➡ 2021: Reached a $1.2 billion valuation. 🌟 Today: A Beauty Powerhouse Glossier continues to thrive by staying true to its mission: empowering consumers to feel beautiful in their skin. Its community-driven approach and constant innovation keep it at the forefront of the beauty industry. 🤔 Curious about how a strategic marketing approach can revolutionize your brand? Let's chat! Comment 'Strategy' below or message me directly to schedule a personalized consultation. Let’s make your brand the next success story! What’s your brand’s origin story? Share in the comments below! #D2C #BrandBuilding #Entrepreneurship #BeautyRevolution #Glossier

🌟 Starting a Cosmetic Brand: A Journey Full of Beauty & Challenges 🌟 💄Launching a cosmetic brand from scratch is no small feat—it's a journey filled with passion, creativity, and many challenges. One of the most crucial yet often overlooked aspects is understanding who your customers are and how to communicate effectively with them. This can be hindsight, especially if you are an independent brand and you are responsible for multiple roles such as CEO, marketer, NPD, picker, and packer. I want to shout out to Xanthe Taylor, a phenomenal strategist with whom I've had the pleasure of working. Xanthe specializes in helping brands find their voice and tell their story in a way that captures attention and builds lasting relationships with their audience. Also, she has amazing ideas on how to create your niche. If you're embarking on the exciting journey of launching your cosmetic brand or looking to redefine your existing brand story, Xanthe is someone you’ll want on your team. Connect with her here and explore how she can elevate your brand. Remember, your story is as important as your product in the beauty industry. Make sure it’s told right. ✨ #Cosmetics #BrandStory #Entrepreneurship #MarketingStrategy #BusinessDevelopment #Innovation

Step into the enchanting world of Coquette Corner, where every corner whispers tales of self-care and glamour. Let your inner diva shine as you indulge in a little self-care magic that's as timeless as it is empowering. From luxurious skincare rituals to moments of mindful makeup mastery, our haven celebrates the art of self-love in every glittering detail. Join us on a journey where beauty meets confidence, and where every visit is a celebration of your unique radiance. Embrace the allure of Coquette Corner: Where glamour meets self-care, and where you're always the star of the show. 💄✨ #CoquetteCare #GlamSelfCare #innovation #management #humanresources #digitalmarketing #technology #creativity #future #futurism #entrepreneurship #careers #markets #startups #marketing #socialmedia #venturecapital #socialnetworking #leanstartups #branding #advertisingandmarketing #motivation #personaldevelopment #investing #jobinterviews #sustainability #personalbranding #education #customerrelations #productivity #sales #socialentrepreneurship

In this episode, we sit down with Himanshu Madnani Director of Shryoan Cosmetics to dive deep into the world of beauty entrepreneurship. We explore how to build a successful beauty brand from the ground up. Key topics covered include: *How to decide the price of your products. *Finding reliable manufacturers for your brand. *Exploring different distribution channels. *Effective marketing tactics for the Indian market. *Case studies on successful big brands and emerging beauty startups. Whether you're a budding entrepreneur or a beauty enthusiast, this episode is packed with actionable insights.

🚨 Skincare Startup Owners: Avoid These 3 Costly Mistakes! 🚨 Launching a skincare brand is exciting, but don’t let these common pitfalls derail your success: 1️⃣ Packaging Over Product Quality Eye-catching packaging can draw attention, but if your skincare formula doesn’t deliver results, customers will *not* return. Prioritize product efficacy first! 2️⃣ Ignoring Customer Feedback Your customers hold the key to your growth. Actively listen to their feedback and adjust your formulas or services—it’s your roadmap to improvement. 3️⃣ Neglecting Brand Storytelling   In today's market, consumers crave authenticity. If your brand story doesn’t resonate, you’ll miss out on building emotional connections that turn buyers into loyal advocates. 🚀 Let’s take your skincare brand to the next level with strategy, innovation, and customer connection. #SkincareBusiness #BrandStrategy #SkincareStartup #ProductDevelopment #CustomerFeedback #BrandStorytelling #CosmeticConsulting #Entrepreneurship #BeautyIndustry

What a Beauty Founder Needs vs. What She Wants? -Her brand needs to stand out, but she wants to educate on better quality -She needs a compelling brand story, but she wants to go viral on social -She needs higher velocity from retail shelves, but she wants to open more doors -She needs to improve loyalty>40%, but she wants to focus on acquisition -She needs advocacy, but she wants quick results from advertising -She needs traction, profits & cash, but she wants funding -She needs to focus on fewer, hero products, but she wants to launch them all & above all, -She needs to know & execute the full roadmap to the end game, but she wants to chase the next shiny object or a 'safer solution in isolation' -She needs to give her consumers "what they want", but She insists on giving consumers "what she thinks they need" Just like for you, the road to giving consumers "what they need" STARTS from "what they want" ................................ Jump Accelerator: Reimagine roadmap to your end game-Profit goal, Cash fuel Profitable growth on the path to $20M-$50M+ for women-led beauty brands with the ONLY “fit, full & fully executable solution using first principles” Let’s together create “A Woman’s World.” ................................ 👆 Follow me for counter-intuitive insights & amazing women-founder stories #storytelling #marketing #entrepreneurship #beauty #beautybusiness