Patrick Thornton

How do you enable everyone who wants to do product discovery to effectively run their own research? 🤔 Allison Hall shared during our External Panel Launch Party that Rally’s email and study templates help unlock research for folks outside the Research org: product managers, designers, product marketing, and more. 🔐 Templates help to streamline and speed up the study building process so that anyone can run their own research while maintaining the consistency that your participants expect. Share our recruitment best practices guide with your non-researchers to make study building even easier, linked below. 👇 #productdiscovery #research #researchops #reops #researcher #userresearch #uxr #ux #researchoperations #uxresearch #researchrecruitment

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🤔 Should you hire Specialists or Generalists? Amanda Cano VP of UX shares how she builds a strong design function. Links 🔗 to the full episode in the comments. #ux #podcast #design #product #productdesign #mashreq #bank #fintech #leadership #careeradvice

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"A research team without a strategy and prioritization quickly falls into busywork." - Nikki Anderson, MA 🔍 Discover how to align research goals with organizational objectives, prioritize effectively, and track impact over time. Check out the insightful guide by Nikki Anderson-Stanier on UX Collective: https://lnkd.in/dUNsR3RY? #UserResearch #UXStrategy #ImpactfulInsights

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NEW EPISODE 📢 Kevin Gentry chats with the amazing ✨Jason Fraser✨, a well-known author and advisor, about his journey from linguistics to product management. Grab your cup of ☕️ and listen now! #podcast #productmanager #productmanagement

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Join Jared Spool this afternoon for our Talk UX Strategy live discussion: The Future of Research Participant Recruiting. (Hint: It's not AI.) Monday, April 29 at 2pm ET (18.00 GMT) Recruiting research participants is still a significant challenge for many teams. It constrains your research, forcing your peers and stakeholders to guess what your users need, increasing the risk of delivering a poorly designed product. It shouldn't be this way. You can't conduct UX research without participants. So, why isn't this fixed by now? (And, no, AI won't fix it. It'll just make it worse.) In many cases, the team has the wrong mindset about recruiting participants. They see recruitment as a transactional activity. They try to find someone they can hire as a temporary employee to extract information and insights. But that's not how you should think of your users and customers. You're not employing them. Instead, you should have a long and healthy relationship with them — a relationship that both sides find mutually beneficial. In this session, Jared Spool will explore what happens when UX leaders treat participant recruitment as relationship-building. You'll discover how you'll grow an endless pool of willing and excited participants to power your research efforts without taxing your budget or relying on AI or tarot cards (the same thing, really). Uncover how you'll… … Take advantage of the best participant recruitment team: your company's sales force, account managers, and support team. … Grow deep relationships with trusted users into essential advisors happy to answer all of your team's questions, even those you haven't considered yet. … Develop richer insights by integrating the recruitment process into your research process, taking advantage of what you learn as you screen. RSVP & Connection instructions: https://lnkd.in/ewZpJibW #UXStrategy #UXLeaders #UXDesign #UXDesigners

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🙌 With EOY on the horizon, we're seeing and hearing about more product marketing roles opening up (including several via Fluvio -- check out our recruiting page!). To stand out, PMMs need to convey more than just hard skills during initial conversations. Facilitation is one of the key soft skills hiring managers look for from candidates. Fluvio consultant Nick Moore breaks down how to think about facilitation here 👇👇 https://lnkd.in/ggrpBhuM

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Going to INDUSTRY: The Product Conference in Cleveland today? Don't miss Irrational Labs' own Katie Dove on the main stage at 3:40pm ET! 🎊⏱️🎤 Katie will share behavioral science insights on 3 of the top mistakes in personalization that products make—and strategies for creating experiences that truly resonate with users. 📈 Can’t make it? Follow Katie and stay tuned for key takeaways and recaps. 📣 #INDUSTRYConf #ProductManagement #BehavioralScience #personalization #ProductDesign

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Join Jared Spool this afternoon for our Talk UX Strategy live discussion: Leading UX Through A Major Organization Transformation Monday, April 22 at 2pm ET (18.00 GMT) Transformations are excellent opportunities for UX Leaders to shine. Fortunately, organizations go through transformations all the time. Your organization is trying to be more digital, more profitable, more innovative, more streamlined, more customer-centric, more efficient, more AI-driven, or more global. It wants to deliver better customer service, offer broader product offerings, or be more specialized. There's always something better or more to strive for. As a UX leader, you can thrive in a transformation. These periods often initiate a wake of confusion and chaos. You can provide a vision of how your executives' buzzword-laden directives translate directly into improved experiences. You'll provide clear goals and direction for the organization's new journey. In this inspiring session, Jared Spool will explore how prepared UX leaders have stepped up to provide the necessary detail and clarity when their executives have pronounced their latest transformation objectives. You'll discover how delivering a vastly improved experience for your customers, users, and fellow employees is a compelling vision for your organization to latch on to. Uncover how you'll… … Craft a compelling vision of how your customers, users, and employees will significantly benefit from whatever transformation is currently the priority. … Attract the attention of executives and stakeholders by supporting their mission with a clear demonstration of how the transformation will manifest. … Demonstrate that every strategic decision your organization makes translates directly into improvements (or new problems) in your products and services. Reserve your spot and get the connection instructions: https://lnkd.in/eS_V9-HU #UX #UXStrategy #UXLeaders

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Join Jared Spool for Monday's Talk UX Strategy live discussion: ❗️Evolving from Product Research to Experience Research❗️ Monday, May 13 at 2pm ET (18.00 GMT) Your organization's executive team is searching to deliver more value to your customers and users. Unfortunately, they're looking in the wrong places. They don't realize there is untapped value right under their noses. Buried in your customers' and users' current experiences is a gold mine of opportunity and newfound value. When those customers and users have a great experience, you discover what's most valuable to them. And when they have a poor experience, you unleash a massive opportunity to improve their lives—improvements so powerful that they'll pay handsomely to get them. Who will discover these new opportunities? Your UX researchers. However, your current product-focused research techniques won't get you there. (If they could, they'd have done it already.) No, you'll need an upgrade to an experience-focused research approach to unearth this new goldmine of value. In this eye-opening session, Jared Spool will explore how groundbreaking UX leaders evolved their teams from product-focused to experience-focused research efforts and reaped incredible benefits for their organizations. You'll discover the new skills, practices, and (most importantly) mindsets your team will need for a successful transformation. Uncover how you'll… 👉 Move beyond mapping 'the average user journey' to telling experiential stories that reveal highly desirable product enhancements. 👉 Influence critical product features before they are added to the roadmap, ensuring your teams deliver the most valuable functionality. 👉 Boost your executives' perceived value of UX as they now understand your team's massive contributions. And that's not all. We have more UX Research centered events in May (with descriptions coming soon) including: 🔥Building an Influential Proactive UX Research Program Monday, May 20 at 2pm ET (18.00 GMT) 🔥Justifying UX Research: The Costs of Guessing Wrong Tuesday, May 28 at 2pm ET (18.00 GMT) RSVP & Connection instructions: https://lnkd.in/ehYvdJAW

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Join us next Tuesday, April 30th, for a ProductBC after-hours workshop at 5 pm PST as Sean McKay walks through the "Whole Product Thinking" framework. This framework is intended to help structure conversations and align teams around the fundamental concepts needed to deliver human-centered products that are meaningful to users and effective for business. https://lnkd.in/gYx5UmWa #productmanagement, #wholeproductthinking, #productworkshop

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Can file organization simplify your life? In our Friday session this week - Saurabh Singh shared key early-career lessons that shaped his professional UX journey Effective file organization can: Elevate your design process Better team collaboration Simplify design maintenance and evolution.

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Strategy is CRITICAL to your product's success, and it's the core of the ProductPlan platform. Senior Product Manager Adrian Bryant, CSM®, POPM® explains why. #productmanagement #productmanager #productstrategy

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