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Join Jared Spool this afternoon for our Talk UX Strategy live discussion: The Future of Research Participant Recruiting. (Hint: It's not AI.) Monday, April 29 at 2pm ET (18.00 GMT) Recruiting research participants is still a significant challenge for many teams. It constrains your research, forcing your peers and stakeholders to guess what your users need, increasing the risk of delivering a poorly designed product. It shouldn't be this way. You can't conduct UX research without participants. So, why isn't this fixed by now? (And, no, AI won't fix it. It'll just make it worse.) In many cases, the team has the wrong mindset about recruiting participants. They see recruitment as a transactional activity. They try to find someone they can hire as a temporary employee to extract information and insights. But that's not how you should think of your users and customers. You're not employing them. Instead, you should have a long and healthy relationship with them — a relationship that both sides find mutually beneficial. In this session, Jared Spool will explore what happens when UX leaders treat participant recruitment as relationship-building. You'll discover how you'll grow an endless pool of willing and excited participants to power your research efforts without taxing your budget or relying on AI or tarot cards (the same thing, really). Uncover how you'll… … Take advantage of the best participant recruitment team: your company's sales force, account managers, and support team. … Grow deep relationships with trusted users into essential advisors happy to answer all of your team's questions, even those you haven't considered yet. … Develop richer insights by integrating the recruitment process into your research process, taking advantage of what you learn as you screen. RSVP & Connection instructions: https://lnkd.in/ewZpJibW #UXStrategy #UXLeaders #UXDesign #UXDesigners

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