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Join Jared Spool for Monday's Talk UX Strategy live discussion: ❗️Evolving from Product Research to Experience Research❗️ Monday, May 13 at 2pm ET (18.00 GMT) Your organization's executive team is searching to deliver more value to your customers and users. Unfortunately, they're looking in the wrong places. They don't realize there is untapped value right under their noses. Buried in your customers' and users' current experiences is a gold mine of opportunity and newfound value. When those customers and users have a great experience, you discover what's most valuable to them. And when they have a poor experience, you unleash a massive opportunity to improve their lives—improvements so powerful that they'll pay handsomely to get them. Who will discover these new opportunities? Your UX researchers. However, your current product-focused research techniques won't get you there. (If they could, they'd have done it already.) No, you'll need an upgrade to an experience-focused research approach to unearth this new goldmine of value. In this eye-opening session, Jared Spool will explore how groundbreaking UX leaders evolved their teams from product-focused to experience-focused research efforts and reaped incredible benefits for their organizations. You'll discover the new skills, practices, and (most importantly) mindsets your team will need for a successful transformation. Uncover how you'll… 👉 Move beyond mapping 'the average user journey' to telling experiential stories that reveal highly desirable product enhancements. 👉 Influence critical product features before they are added to the roadmap, ensuring your teams deliver the most valuable functionality. 👉 Boost your executives' perceived value of UX as they now understand your team's massive contributions. And that's not all. We have more UX Research centered events in May (with descriptions coming soon) including: 🔥Building an Influential Proactive UX Research Program Monday, May 20 at 2pm ET (18.00 GMT) 🔥Justifying UX Research: The Costs of Guessing Wrong Tuesday, May 28 at 2pm ET (18.00 GMT) RSVP & Connection instructions: https://lnkd.in/ehYvdJAW

Join Jared Spool for Monday's Talk UX Strategy live discussion: ❗️Evolving from Product Research to Experience Research❗️ Monday, May 13 at 2pm ET (18.00 GMT) Your organization's executive team is searching to deliver more value to your customers and users. Unfortunately, they're looking in the wrong places. They don't realize there is untapped value right under their noses. Buried in your customers' and users' current experiences is a gold mine of opportunity and newfound value. When those customers and users have a great experience, you discover what's most valuable to them. And when they have a poor experience, you unleash a massive opportunity to improve their lives—improvements so powerful that they'll pay handsomely to get them. Who will discover these new opportunities? Your UX researchers. However, your current product-focused research techniques won't get you there. (If they could, they'd have done it already.) No, you'll need an upgrade to an experience-focused research approach to unearth this new goldmine of value. In this eye-opening session, Jared Spool will explore how groundbreaking UX leaders evolved their teams from product-focused to experience-focused research efforts and reaped incredible benefits for their organizations. You'll discover the new skills, practices, and (most importantly) mindsets your team will need for a successful transformation. Uncover how you'll… 👉 Move beyond mapping 'the average user journey' to telling experiential stories that reveal highly desirable product enhancements. 👉 Influence critical product features before they are added to the roadmap, ensuring your teams deliver the most valuable functionality. 👉 Boost your executives' perceived value of UX as they now understand your team's massive contributions. And that's not all. We have more UX Research centered events in May (with descriptions coming soon) including: 🌟Building an Influential Proactive UX Research Program Monday, May 20 at 2pm ET (18.00 GMT) 🌟Justifying UX Research: The Costs of Guessing Wrong Tuesday, May 28 at 2pm ET (18.00 GMT) RSVP & Connection instructions: https://lnkd.in/ehYvdJAW

Join me for Monday's Talk UX Strategy live discussion: ❗️Evolving from Product Research to Experience Research❗️ Monday, May 13 at 2pm ET (18.00 GMT) Your organization's executive team is searching to deliver more value to your customers and users. Unfortunately, they're looking in the wrong places. They don't realize there is untapped value right under their noses. Buried in your customers' and users' current experiences is a gold mine of opportunity and newfound value. When those customers and users have a great experience, you discover what's most valuable to them. And when they have a poor experience, you unleash a massive opportunity to improve their lives—improvements so powerful that they'll pay handsomely to get them. Who will discover these new opportunities? Your UX researchers. However, your current product-focused research techniques won't get you there. (If they could, they'd have done it already.) No, you'll need an upgrade to an experience-focused research approach to unearth this new goldmine of value. In this eye-opening session, we will explore how groundbreaking UX leaders evolved their teams from product-focused to experience-focused research efforts and reaped incredible benefits for their organizations. You'll discover the new skills, practices, and (most importantly) mindsets your team will need for a successful transformation. Uncover how you'll… 👉 Move beyond mapping 'the average user journey' to telling experiential stories that reveal highly desirable product enhancements. 👉 Influence critical product features before they are added to the roadmap, ensuring your teams deliver the most valuable functionality. 👉 Boost your executives' perceived value of UX as they now understand your team's massive contributions. And that's not all. We have more UX Research centered events in May (with descriptions coming soon) including: 🔥Building an Influential Proactive UX Research Program Monday, May 20 at 2pm ET (18.00 GMT) 🔥Justifying UX Research: The Costs of Guessing Wrong Tuesday, May 28 at 2pm ET (18.00 GMT) RSVP & Connection instructions: https://lnkd.in/e2fwcZA

Join me for Monday's Talk UX Strategy live discussion: ❗️Evolving from Product Research to Experience Research❗️ Monday, May 13 at 2pm ET (18.00 GMT) Your organization's executive team is searching to deliver more value to your customers and users. Unfortunately, they're looking in the wrong places. They don't realize there is untapped value right under their noses. Buried in your customers' and users' current experiences is a gold mine of opportunity and newfound value. When those customers and users have a great experience, you discover what's most valuable to them. And when they have a poor experience, you unleash a massive opportunity to improve their lives—improvements so powerful that they'll pay handsomely to get them. Who will discover these new opportunities? Your UX researchers. However, your current product-focused research techniques won't get you there. (If they could, they'd have done it already.) No, you'll need an upgrade to an experience-focused research approach to unearth this new goldmine of value. In this eye-opening session, we will explore how groundbreaking UX leaders evolved their teams from product-focused to experience-focused research efforts and reaped incredible benefits for their organizations. You'll discover the new skills, practices, and (most importantly) mindsets your team will need for a successful transformation. Uncover how you'll… 👉 Move beyond mapping 'the average user journey' to telling experiential stories that reveal highly desirable product enhancements. 👉 Influence critical product features before they are added to the roadmap, ensuring your teams deliver the most valuable functionality. 👉 Boost your executives' perceived value of UX as they now understand your team's massive contributions. And that's not all. We have more UX Research centered events in May (with descriptions coming soon) including: 🌟Building an Influential Proactive UX Research Program Monday, May 20 at 2pm ET (18.00 GMT) 🌟Justifying UX Research: The Costs of Guessing Wrong Tuesday, May 28 at 2pm ET (18.00 GMT) RSVP & Connection instructions: https://lnkd.in/e2fwcZA

Join Jared Spool tomorrow for our Talk UX Strategy live discussion: Evolving from Product Research to Experience Research Monday, May 13 at 2pm ET (18.00 GMT) Your organization's executive team is searching to deliver more value to your customers and users. Unfortunately, they're looking in the wrong places. They don't realize there is untapped value right under their noses. Buried in your customers' and users' current experiences is a gold mine of opportunity and newfound value. When those customers and users have a great experience, you discover what's most valuable to them. And when they have a poor experience, you unleash a massive opportunity to improve their lives—improvements so powerful that they'll pay handsomely to get them. Who will discover these new opportunities? Your UX researchers. However, your current product-focused research techniques won't get you there. (If they could, they'd have done it already.) No, you'll need an upgrade to an experience-focused research approach to unearth this new goldmine of value. In this eye-opening session, Jared Spool will explore how groundbreaking UX leaders evolved their teams from product-focused to experience-focused research efforts and reaped incredible benefits for their organizations. You'll discover the new skills, practices, and (most importantly) mindsets your team will need for a successful transformation. Uncover how you'll… 👉 Move beyond mapping 'the average user journey' to telling experiential stories that reveal highly desirable product enhancements. 👉 Influence critical product features before they are added to the roadmap, ensuring your teams deliver the most valuable functionality. 👉 Boost your executives' perceived value of UX as they now understand your team's massive contributions. Reserve your spot and get the connection instructions: https://lnkd.in/dxCw-AQW

Our upcoming Strategic Approaches to UX Research intensive is different from any other UX workshop you’ve seen so far. This intensive, starting on June 3, is an advanced program for UX, product, and development practitioners who already understand the basics of user experience research. Through the five days of 90-minute sessions, the intensive will push you into new territory, exploring concepts and approaches you’ve likely never seen before. Every moment of each session presents new ideas and explores original ways to approach your UX research practice. Past attendees have told us that what they learned has revitalized their careers. Here’s what you’ll take away from each day’s session: ✅ Win Influence with a Strategic UX Research Approach - June 3 We start the week on the most important: Expanding your UX research strategy to win critical influence with your executives and your organization. They’ll now see you as a true UX leader. ✅ Deliver Better-Designed Products with a Research-Driven Roadmap - June 4 Your Strategic UX Research will shape significant product decisions when you anticipate what those decisions will be. The roadmap is your essential fortune-telling device, predicting the future of every team’s work. As a result, your entire organization becomes more knowledgeable about what your users need when you read the roadmap and discern what it subtly is telling you. ✅ Increase Innovation with Continuous Research - June 5 Continuous research shifts everyone away from the project-by-project piecemeal nature of conventional tactical approaches. Your new strategy will drive continuous learning and discovery, making everyone more knowledgeable as your team grows its comprehension of the problems and challenges your users and customers regularly face. ✅ Scale Your Organization’s Research Capabilities - June 6 You’ll infuse your organization with that mindset (and the skills and tools to make it work) and drive dramatic change. That change will speed the delivery of better-designed products and services to your customers. ✅ Convince Stakeholders of the Full Value of UX - June 7 You need a direct mapping between your excellent research and your executives’ critical priorities. Get the attention of key stakeholders and executives. Supply them with irrefutable, compelling reasons to sponsor your work and champion your outcomes. Are you ready to make your team’s UX Research more strategic, more influential, and more innovative? Explore our Strategic Approaches to UX Research intensive: https://cstu.io/3d593b

Our upcoming Strategic Approaches to UX Research intensive is different from any other UX workshop you’ve seen so far. This intensive, starting on June 3, is an advanced program for UX, product, and development practitioners who already understand the basics of user experience research. Through the five days of 90-minute sessions, the intensive will push you into new territory, exploring concepts and approaches you’ve likely never seen before. Every moment of each session presents new ideas and explores original ways to approach your UX research practice. Past attendees have told us that what they learned has revitalized their careers. Here’s what you’ll take away from each day’s session: ✅ Win Influence with a Strategic UX Research Approach - June 3 We start the week on the most important: Expanding your UX research strategy to win critical influence with your executives and your organization. They’ll now see you as a true UX leader. ✅ Deliver Better-Designed Products with a Research-Driven Roadmap - June 4 Your Strategic UX Research will shape significant product decisions when you anticipate what those decisions will be. The roadmap is your essential fortune-telling device, predicting the future of every team’s work. As a result, your entire organization becomes more knowledgeable about what your users need when you read the roadmap and discern what it subtly is telling you. ✅ Increase Innovation with Continuous Research - June 5 Continuous research shifts everyone away from the project-by-project piecemeal nature of conventional tactical approaches. Your new strategy will drive continuous learning and discovery, making everyone more knowledgeable as your team grows its comprehension of the problems and challenges your users and customers regularly face. ✅ Scale Your Organization’s Research Capabilities - June 6 You’ll infuse your organization with that mindset (and the skills and tools to make it work) and drive dramatic change. That change will speed the delivery of better-designed products and services to your customers. ✅ Convince Stakeholders of the Full Value of UX - June 7 You need a direct mapping between your excellent research and your executives’ critical priorities. Get the attention of key stakeholders and executives. Supply them with irrefutable, compelling reasons to sponsor your work and champion your outcomes. Are you ready to make your team’s UX Research more strategic, more influential, and more innovative? Explore our Strategic Approaches to UX Research intensive: https://lnkd.in/ezmq_CXA

Join me for Monday's Talk UX Strategy live discussion: Evolving from Product Research to Experience Research Monday, May 13 at 2pm ET (18.00 GMT) Your organization's executive team is searching to deliver more value to your customers and users. Unfortunately, they're looking in the wrong places. They don't realize there is untapped value right under their noses. Buried in your customers' and users' current experiences is a gold mine of opportunity and newfound value. When those customers and users have a great experience, you discover what's most valuable to them. And when they have a poor experience, you unleash a massive opportunity to improve their lives—improvements so powerful that they'll pay handsomely to get them. Who will discover these new opportunities? Your UX researchers. However, your current product-focused research techniques won't get you there. (If they could, they'd have done it already.) No, you'll need an upgrade to an experience-focused research approach to unearth this new goldmine of value. In this eye-opening session, I will explore how groundbreaking UX leaders evolved their teams from product-focused to experience-focused research efforts and reaped incredible benefits for their organizations. You'll discover the new skills, practices, and (most importantly) mindsets your team will need for a successful transformation. Uncover how you'll… 👉 Move beyond mapping 'the average user journey' to telling experiential stories that reveal highly desirable product enhancements. 👉 Influence critical product features before they are added to the roadmap, ensuring your teams deliver the most valuable functionality. 👉 Boost your executives' perceived value of UX as they now understand your team's massive contributions. RSVP & Connection instructions: https://lnkd.in/exxX7xag

Join Jared Spool this afternoon for our Talk UX Strategy live discussion: Evolving from Product Research to Experience Research Today at 2pm ET (18.00 GMT) Your organization's executive team is searching to deliver more value to your customers and users. Unfortunately, they're looking in the wrong places. They don't realize there is untapped value right under their noses. Buried in your customers' and users' current experiences is a gold mine of opportunity and newfound value. When those customers and users have a great experience, you discover what's most valuable to them. And when they have a poor experience, you unleash a massive opportunity to improve their lives—improvements so powerful that they'll pay handsomely to get them. Who will discover these new opportunities? Your UX researchers. However, your current product-focused research techniques won't get you there. (If they could, they'd have done it already.) No, you'll need an upgrade to an experience-focused research approach to unearth this new goldmine of value. In this eye-opening session, Jared Spool will explore how groundbreaking UX leaders evolved their teams from product-focused to experience-focused research efforts and reaped incredible benefits for their organizations. You'll discover the new skills, practices, and (most importantly) mindsets your team will need for a successful transformation. Uncover how you'll… 👉 Move beyond mapping 'the average user journey' to telling experiential stories that reveal highly desirable product enhancements. 👉 Influence critical product features before they are added to the roadmap, ensuring your teams deliver the most valuable functionality. 👉 Boost your executives' perceived value of UX as they now understand your team's massive contributions. Reserve your spot and get the connection instructions: https://lnkd.in/dxCw-AQW

Join me for tomorrow's Talk UX Strategy live discussion: Evolving from Product Research to Experience Research Monday, May 13 at 2pm ET (18.00 GMT) Your organization's executive team is searching to deliver more value to your customers and users. Unfortunately, they're looking in the wrong places. They don't realize there is untapped value right under their noses. Buried in your customers' and users' current experiences is a gold mine of opportunity and newfound value. When those customers and users have a great experience, you discover what's most valuable to them. And when they have a poor experience, you unleash a massive opportunity to improve their lives—improvements so powerful that they'll pay handsomely to get them. Who will discover these new opportunities? Your UX researchers. However, your current product-focused research techniques won't get you there. (If they could, they'd have done it already.) No, you'll need an upgrade to an experience-focused research approach to unearth this new goldmine of value. In this eye-opening session, I will explore how groundbreaking UX leaders evolved their teams from product-focused to experience-focused research efforts and reaped incredible benefits for their organizations. You'll discover the new skills, practices, and (most importantly) mindsets your team will need for a successful transformation. Uncover how you'll… 👉 Move beyond mapping 'the average user journey' to telling experiential stories that reveal highly desirable product enhancements. 👉 Influence critical product features before they are added to the roadmap, ensuring your teams deliver the most valuable functionality. 👉 Boost your executives' perceived value of UX as they now understand your team's massive contributions. RSVP & Connection instructions: https://lnkd.in/exxX7xag