Irrational Labs

Irrational Labs

Research Services

San Francisco, California 24,751 followers

We use behavioral science to make people happier, healthier & wealthier.

About us

We use behavioral science to make people happier, healthier & wealthier. How? By applying behavioral economics findings to product, marketing, and organizational design problems. By designing the environment and creating thoughtful interventions, we improve decision-making in a way that benefits both companies and their customers. Is your organization changing the world for the better? We'd like to work with you. https://irrationallabs.com

Website
http://irrationallabs.com
Industry
Research Services
Company size
11-50 employees
Headquarters
San Francisco, California
Type
Partnership
Founded
2013
Specialties
Behavioral Design, Applied Behavioral Science, Consulting, Workshops, Training, Speaking, Research, and Product Design Consulting

Locations

Employees at Irrational Labs

Updates

  • Irrational Labs reposted this

    How do you help students navigate financial commitments and complete career-transforming programs? Merit America teamed up with us to reimagine the loan process, applying behavioral science to reduce cognitive overload and simplify decision-making. The result? A 100% increase in course completion rates, with more learners now able to pursue higher-paying jobs. 📈📈📈 Read the case study linked in the comment section below to find out: 💪 How we reimagined loan communications to cut through complexity and build confidence. 💪 The precise timing strategies that encouraged students to complete loan paperwork. 💪 Why breaking down the application process led to greater engagement. If you’re designing products with complex decision flows, these strategies offer practical ways to remove barriers, increase commitment, and make it easier for your users to take action. And if your team is facing a critical challenge, get in touch—we’d love to help: 📧 [email protected]

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  • Irrational Labs reposted this

    You’ve launched a highly requested feature. Now what? How do you make sure people actually use it? Lyft encountered this challenge with Women+ Connect: despite widespread demand for the feature, not all eligible drivers weren’t opting in. 🎙️ Evelyn Gosnell and Isabel Macdonald, PhD Macdonald recently joined The Brainy Business podcast with Melina Palmer to share how behavioral science turned this around. Their behaviorally informed messaging strategies DOUBLED new opt-ins for the feature. Tune in to find out: 💡 The behavioral mapping process Irrational Labs uses to pinpoint psychological factors influencing user choices. 💡 The three messaging strategies tested with Lyft drivers and the unexpected outcomes they revealed. 💡 Why being "uncomfortably specific" is a game-changer when identifying behaviors to influence. 💡 How behavioral science principles can enhance product engagement and drive better outcomes across industries ... and more 💪 If you're looking for actionable takeaways to improve feature engagement, this conversation is for you. 🎧 Check out the full episode via the link in the comments 👇

  • Irrational Labs reposted this

    When should you go against “best practices” and experiment with the counterintuitive? 👁️   It depends, but for Credit Karma, it was a necessity. Here's an example: Under strict #FinTech regulations, Credit Karma must get sensitive information from users (like SSN) during onboarding. This posed a new challenge:   How could they create an efficient onboarding process that optimized conversion — while also asking repeated personal questions?   To tackle the problem, Credit Karma ran A/B tests comparing multi-step sign-up flows with single-page forms.   Nearly 90% of their traffic is on mobile devices, so a single-page form (which usually reduces friction) wouldn’t work. One long page of questions felt endless.   So Credit Karma turned 1 page into 4. These higher-friction screens performed better when they were broken up into single screens. This went against "best practices," but it actually drove higher conversion rates! Curious about other sign-up flow experiments that Credit Karma has run and the results that boosted conversion rates? Read our summary of 3 of their most effective experiments in the comment below. 👇 👇 👇

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  • Irrational Labs reposted this

    Why does Spotify Wrapped keep us coming back every year? Our brilliant behavioral scientist (and top 6% Spotify listener) Karl Purcell has just updated our classic Wrapped breakdown with fresh insights for 2024! 🎵 From quantitative fixation to powerful new concepts like the "end of history illusion," Karl breaks down the psychological mechanics that make this year-end ritual so irresistible. Karl's 2024 drop reveals how Wrapped masterfully plays with: 🎧 The science of musical nostalgia 🔄 How Wrapped tracks our musical evolution ✨ The powerful "halo effect" of artist gratitude 📊 The psychology of hyper-personalized recognition Understanding WHY Wrapped captivates us may be even more fascinating than the stats themselves. 🤓 We won't pretend to compete with your top song, though—that's in a league of its own! 🎸👩🏼🎤 Link to the full behavioral analysis in the comments below. ⬇️ #BehavioralScience #UXDesign #SpotifyWrapped #ProductPsychology

  • Irrational Labs reposted this

    Can behavioral science save us from conversational chaos this holiday season? If you have your doubts, we understand. Navigating conflict with loved ones can feel impossible—especially around the Thanksgiving table. It’s always easy to share the things we’re grateful for, but once the discussion turns to election results or climate change, all bets are off. 😬 The good news? Getting to the bottom of dinner-table discord is easier than you might think. 🧠 For one thing, our brains hate change. Thanks to survival instincts—and identity preservation—we push back against evidence that runs counter to our beliefs. We’re also overconfident that we’re right. So we dislike information that contradicts our beliefs (‘cognitive dissonance’)—and seek out evidence that affirms them (‘confirmation bias’). 🔮 For another thing, we’re not mind-readers. We tend to misread our sparring partner when we try to predict their next argument. Behavioral science calls this ‘conversational forecasting error’—and it explains a lot. Like why we underestimate people’s willingness to learn about opposing views—and blow the differences between our beliefs out of proportion. In many ways, we’re biologically wired to defend ourselves. But courtesy of behavioral science, our family debates don’t have to end in mud-slinging. This Thanksgiving, we’re sharing 4 tips for more productive conversations—and more peaceful meals 👇 1️⃣ Make your intentions heard—literally. When we make our intentions known—and make space for others to do the same—we open the door to more fruitful conversations. So instead of demanding justifications for people’s beliefs, ask what motivates them instead.  2️⃣ Show receptivity—and be sincere about it. Even well-meaning smiles and nods can come across as dismissive or inauthentic. Instead, paraphrase your partner’s words back to them—and allow space for silence. This gives them room to process, respond, and correct misunderstandings. 3️⃣ Ask more (meaningful) questions. Research tells us that asking more questions increases likeability. So ask away—but make sure to come across as curious instead of defensive. You can do this by asking plenty of exploratory follow-up questions—while keeping simplistic (yes/no) and rhetorical ones to a minimum. 4️⃣ Use Conversational Prompts Don’t shy away from preparing prompts ahead of time. After all, being able to deftly switch topics can help to keep your conversation friendly (and interesting!). A little prep can also go a long way in adding enjoyment, reducing anxiety, and boosting confidence. So, while no one magic bullet can save us from every tough conversation this holiday season? With behavioral science on our side, we can greet our loved ones with brave faces and open minds. To learn more, read the full article by Evelyn Gosnell and Monica Zhang at the link in comments. 👇 #BehavioralScience #BehavioralEconomics #Psychology #Thanksgiving

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  • Irrational Labs reposted this

    View profile for Kristen Berman, graphic

    CEO & Co-Founder at Irrational Labs | Behavioral Economics

    What can meditation teach us about retention? 🧘♀️ I sat down with Headspace's VP of Design Cal Thompson to understand how they get people to do one of the hardest behaviors possible: meditation. Here’s why meditation is fascinating: It’s the simplest habit in theory—no equipment, no gym, no fees. You can do it anytime, anywhere, and it’s free. But then why is it so hard to do and keep doing? Cal reveals the Headspace approach and the top insights that drove adoption at scale. We get into: 📊 What key metric Headspace measures for active use 🔍 The small feature change that increased engagement ✍️ The one trick they use for copy-editing 🔄 What drives people to re-engage with Headspace 💸 How pricing (free vs. paid) impacts user engagement Headspace cracked one of the toughest challenges in behavior change (getting people to start a new behavior), and we dive into all the practical details. If you’re looking to build products that don’t just get used, but become habits, tune in. This episode is packed with insights, and it’s only the beginning of what’s to come. Listen now and let me know what you think. The link is in the comments—hit “subscribe” so that you don’t miss Episode 2, and share it with your friends and team. 👇🙂 #PodcastLaunch #BehavioralScience #ProductDesign #TheIrrationalMind

  • Irrational Labs reposted this

    🔎 Research has long shown that gender stereotypes persist in household money management—so it’s more crucial than ever that we find ways to empower women financially within their homes, relationships, and lives. The good news? Behavioral science is here to help. 💪 Here are 3 ideas for advancing gender equity in financial decision-making among couples—along with suggestions for how to make them happen: 1️⃣ Clarify each person’s full contribution to the household, financial or otherwise. 🧐 We struggle to assign value to tasks with no going rate, like child-rearing and other unpaid household responsibilities—tasks that often fall to women. But when we increase the salience of each partner’s contributions, the financial “balance of power” begins to equalize. 💡 Suggestion: Prior to financial planning, couples should list out all of their household contributions—and share the list with their partner. 👉 Benefit: Each partner is often biased in thinking they bring more to the relationship or household—but this bias decreases with more awareness of each other’s contributions. 2️⃣ Reduce power disparities in the financial decision-making process. ⚖️ Studies reveal a finance-related household power hierarchy: unless decisions are particularly consequential, men often make them on their own. This isn’t just harmful from a gender perspective. It can hurt couples’ bank accounts, too—because people are more error-prone when making decisions alone. 💡 Suggestion: Couples should get incentives for engaging in joint financial decisions, and financial tools should include requirements for joint decision-making. 👉 Benefit: Couples are more likely to act in their own best interest and consider financial decisions carefully when they make them together. Joint financial tools can also incentivize and empower women to take a greater role in the process! 3️⃣ Increase financial transparency between partners. 🤝 More frequent self-disclosure between partners has been linked to higher marital satisfaction—and this satisfaction rises dramatically when partners share thoughts and concerns about decisions to be made. This directly impacts financial decision-making because partners can often be dishonest about their finances. 💡 Suggestion: Aim to create an environment where partners feels comfortable disclosing their financial information—for example, by making self-disclosure into a game or pairing financial self-disclosure with problem-solving. 👉 Benefit: When couples are comfortable sharing  and being open, they’re more likely to be honest about their finances—and also to work together toward better financial decisions. These aren’t magic bullets—but they can help to guide us in the right direction in our journey toward increasing gender equity. And while there’s still lots of work to be done? Together, we know we’ll get there. ⚡ #BehavioralScience #GenderEquity #Finance

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  • Irrational Labs reposted this

    Around 60% of Americans talk to customer service each month. Many of them are dissatisfied with their interactions. 👎 Enter generative AI. As its capabilities increase, companies have an opportunity to use it to improve customer service experiences. However, the specter of those old chatbots is a major barrier. 👻 For product managers, these old models are inherently problematic:  🚫 They’re out of date almost as soon as they’re live, and  🚫 The ‘if/then’ flows they’re coded for lengthen the time to value. As a result, both businesses and consumers hate them. 🙅 With a legacy like that, users may need coaxing, or even retraining, to start using and valuing the next generation of customer service chatbots.  The good news? Behavioral science can help. ⚡️ By using the strategies we share in this article, you can not only increase adoption of your AI-powered customer service chatbot and reduce escalations to live agents, but also create winning experiences that radically enhance customer satisfaction. Check out the article linked in the comment below for tips on how to leverage:  ⚓️ Anchors and comparisons  👀 Social norms and the messenger effect 🧠 Mental models that limiting scope 🖼️ Intentional framing … Among many more behavioral science backed techniques, to improve your AI-powered customer service virtual agent. 🤖🦾

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  • Irrational Labs reposted this

    Here are 3 key takeaways from our case study Q&A with Lyft's Kirsten M. last week on how we boosted new feature opt-ins by 2X: 🚗 Find innovative ways to attract attention. Testing multiple conditions is key to knowing what works best for your users. 🚗 Drive overall usage with concreteness. Use specificity to shape the mental model of your feature.  🚗 Reminders matter. Our cognitive capacity is limited. Users often miss the first notification (and the second... and the third...) so it’s essential to account for this limited attention. Watch the clip below for Kirsten’s take on why working with us was such a value-add. If you’re interested in bringing behavioral design into your company, reach out: [email protected]. Missed this event? Link to recording—and to our original case study with Lyft—in the comments! And don’t forget to sign up for our newsletter to stay on top of upcoming events. ⚡️⚡️⚡️

  • 🎧 NEW EPISODE: The Irrational Mind Podcast with Kristen Berman 🎙 What can design teams learn from Headspace? And what makes meditation—in theory one of the simplest habits—so challenging to maintain in practice? Kristen sits down with Headspace VP of Product Design & Research, Cal Thompson to unpack the behavioral science behind how Headspace is trying to tackle meditation habits. Tune in to discover: 📊 The key metric Headspace uses to measure active use 🔍 How a minor tweak led to significant user behavior change ✍️ The one trick they use for copy-editing 🔄 What drives people to re-engage with Headspace 💸 How pricing (free vs. paid) impacts user engagement If you're on a product or growth team, this episode is for you. 🎯 Perfect for: Product leaders, designers, and anyone driving adoption at scale. Subscribe to the podcast so you don’t miss our biweekly episodes featuring unexpected experts—from dog trainers to winemakers—who share fresh perspectives on human behavior that you can apply directly to your product strategy. Link in comments! If you enjoy the episode, please rate and review on Spotify or Apple Podcasts. It really helps others find the podcast👇 #BehavioralScience #Product #Design #UserExperience #TheIrrationalMind

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