Irrational Labs’ Post

We’re back after summer and diving straight into the fascinating world of Behavioral Design! Here are 3 reads that we recommend if you want to dive (deeper) into this topic. "The Art of Designing Behaviour" by Astrid Groenewegen Focuses on how to craft impactful interventions using psychological insights. It's all about the art of driving real-world change. "Start at the End" by Matt Wallaert Takes a practical approach, urging us to reverse-engineer behavior by defining desired outcomes first. Perfect for those who love structured processes. "Choice Hacking" by Jen Clinehens Explores how behavioral science and design thinking shape decisions, especially in customer experience and marketing. All three offer powerful insights, but while Groenewegen emphasizes creativity, Wallaert is more methodical, and Clinehens bridges both by focusing on customer decision-making. Do you have any other great Behavioral Design reads you want to share? #BehavioralDesign #CX #CXUnraveled #Psychology

Working on some journey mapping today for a landing page personalization strategy. As marketers we often think about individual sessions for web visitors and hope that they're ready to take and action and "convert." But behavioral science tells us that people need time to evaluate the emotional and cognitive sides of a decision before they're ready to act. How can you rethink your landing page experience to support patients as they move through this journey? #hcmktg #journeymapping #personalization

Over the years, I’ve read my fair share of books on behavioral psychology but trying to remember everything from the books is a whole other ball game. So I decided to simplify things! When it comes to tech product design, understanding user behaviour isn’t just helpful - it is critical! In this 3-part series, I will dive into ten psychological principles that are must haves in building successful products.  Let me know if this helped guys! These aren't just theoretical concepts—they’re practical tools that can drive user engagement, boost adoption, and ultimately lead to product success. Let's start by examining how users make decisions. We need to recognize the psychology behind user decisions to craft experiences that resonate. Here are four key principles: 1️⃣ Cashless Effect 2️⃣ Sunk Cost Fallacy 3️⃣ Peak-end Bias 4️⃣ Choice Paradox Leveraging these concepts really helps us not only attract users but keep them engaged long-term. Hope this was helpful! Let me know your thoughts in the comments below. #BehaviouralScience #Marketingforeveryone

“It’s important to understand that it’s not just about building a growth product in a funnel; it’s about how your customers feel and how to nudge them to get them to where you want them to be. You want to optimize this so there’s cognitive clarity all the way through and you’re taking advantage of how humans behave.” I recently had a very informative and fun conversation with Oji Udezue of ProductMind about product-led growth and user psychology. Oji talked about creating customized experiences for each customer through personalization and shared some lessons learned through A/B testing. He encouraged thinking about testing as a response to risk and uncertainty, “...when you’re certain (from discovery), just build something.” #ProductLeadership #ProductLedGrowth Link in the 1st comment 👇

People don’t always know what they want—until we show it to them. At CloudArmy, we dig into the nonconscious using neuroscience-driven methodologies to reveal true consumer behaviours and desires. It’s all about going beyond surface insights and helping brands create meaningful, instinctive connections. #Neuromarketing #ConsumerInsights #BehavioralScience #CloudArmy #InnovationInMarketing #ImplicitTesting

Week 2 of my video series on Bridging Intention to Impact! This week I cover why the assumption that usage equate to a successful product leaves many teams astray. Instead product teams should focus on how their features are changing specific behaviors that lead to a positive impact on user outcomes. I share a news media case study that I explore in the book to illustrate the different outcomes that companies faced based on whether they focused just on usage or outcomes overall. #booklaunch #metrics #productdevelopment #product #videoseries

🚀 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐘𝐨𝐮𝐫 𝐒𝐮𝐫𝐯𝐞𝐲𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐍𝐞𝐮𝐫𝐨𝐬𝐜𝐢𝐞𝐧𝐜𝐞! 🧠✨ Surveys are no longer just about collecting data—they're evolving into experiences that resonate. The game-changer? 𝐍𝐞𝐮𝐫𝐨𝐬𝐜𝐢𝐞𝐧𝐜𝐞-𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐝𝐞𝐬𝐢𝐠𝐧. By tapping into cognitive psychology and emotional triggers, surveys are becoming more engaging, intuitive, and insightful than ever. 𝐏𝐢𝐜𝐭𝐮𝐫𝐞 𝐭𝐡𝐢𝐬: 🌟 A product survey asks you to visualize using a new product. How does it feel? By combining 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧-𝐠𝐫𝐚𝐛𝐛𝐢𝐧𝐠 𝐯𝐢𝐬𝐮𝐚𝐥𝐬 and 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠, these surveys don’t just gather answers—they uncover the emotions and subtle preferences that drive decisions. At Curious Insights, we’re leading this revolution. From designing 𝐯𝐢𝐬𝐮𝐚𝐥𝐥𝐲 𝐬𝐭𝐮𝐧𝐧𝐢𝐧𝐠, 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥𝐥𝐲 𝐝𝐫𝐢𝐯𝐞𝐧 𝐬𝐮𝐫𝐯𝐞𝐲𝐬 to crafting questions that speak directly to your audience's psyche, we go beyond the numbers to uncover the stories that matter. 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐬𝐮𝐫𝐯𝐞𝐲𝐬 𝐭𝐡𝐚𝐭 𝐢𝐧𝐬𝐩𝐢𝐫𝐞 𝐚𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐝𝐞𝐞𝐩𝐞𝐫 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬? Let’s connect and bring your surveys to life! 🔗 #SurveyInnovation #CuriousInsights #QualitativeResearch #QuantitativeResearch #Marketresearch Manish Bahl

Even the greatest minds can benefit from the right tools! 🧠💡 Albert Einstein is using ServiceBoost to formalize and share his theories. Discover how our platform can help elevate your business and connect you with a wider audience. 🚀 #ServiceBoost #BusinessGrowth #AlbertEinstein #Innovation" 🌐www.serviceboost.tech

The empathy Feel + Act + Say + Think (eFAST) framework is a powerful tool for uncovering deeper user insights and persona empathy mapping. Check out the elaboration on how this framework can be applied. https://lnkd.in/gWfSPcdf #consumerinsight #eFASTframework #businessinnovation

🚀 Understanding user motivation can be a game changer. How does it shift? What behavioral changes can happen along the way, and how can you adapt to keep users engaged? In this Boost Series, our advisor Jeni Miles shares key insights on how to analyze user motivation baselines and use this understanding to elevate your product strategy. 📊 Check it out and let us know – what’s the biggest challenge your company faces when it comes to sustaining user motivation? #BehavioralScience #BoostCapitalPartners #BusinessGrowth #VC #BoostSeries