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Join Jared Spool for tomorrow's Talk UX Strategy live discussion: The Future of Research Participant Recruiting. (Hint: It's not AI.) Monday, April 29 at 2pm ET (18.00 GMT) Recruiting research participants is still a significant challenge for many teams. It constrains your research, forcing your peers and stakeholders to guess what your users need, increasing the risk of delivering a poorly designed product. It shouldn't be this way. You can't conduct UX research without participants. So, why isn't this fixed by now? (And, no, AI won't fix it. It'll just make it worse.) In many cases, the team has the wrong mindset about recruiting participants. They see recruitment as a transactional activity. They try to find someone they can hire as a temporary employee to extract information and insights. But that's not how you should think of your users and customers. You're not employing them. Instead, you should have a long and healthy relationship with them — a relationship that both sides find mutually beneficial. In this session, Jared Spool will explore what happens when UX leaders treat participant recruitment as relationship-building. You'll discover how you'll grow an endless pool of willing and excited participants to power your research efforts without taxing your budget or relying on AI or tarot cards (the same thing, really). Uncover how you'll… … Take advantage of the best participant recruitment team: your company's sales force, account managers, and support team. … Grow deep relationships with trusted users into essential advisors happy to answer all of your team's questions, even those you haven't considered yet. … Develop richer insights by integrating the recruitment process into your research process, taking advantage of what you learn as you screen. RSVP & Connection instructions: https://lnkd.in/ewZpJibW #UserExperience #UX #UXStrategy

Here's what's going on in April! 🌟 UX Researchers: Shifting from Tactical to Strategic Research Strategic UX research is an entirely different approach from conventional practices, requiring new techniques, skills, and mindsets. Discover the journey to becoming a strategic UX researcher. Monday, April 15 at 2 pm ET (18.00 GMT) 🌟Leading UX Through A Major Organization Transformation Digital transformations require massive change everywhere in an organization. All that change must improve employee, customer, and stakeholder experiences. Discover how your UX expertise can make you an essential leader in your organization's transformation. Monday, April 22 at 2 pm ET (18.00 GMT) 🌟 The Future of Research Participant Recruiting. (Hint: It's not AI.) Accessing users and recruiting research participants remains a significant challenge for UX researchers. We'll explore new recruiting approaches that deliver long-term benefits to research teams that make continuous UX research easier. Monday, April 29 at 2pm ET (18.00 GMT) RSVP and connection instructions are in our Leaders of Awesomeness community (https://lnkd.in/e2fwcZA). (It's free to join and attend. We ask people to register to keep spammers out of our community.) #UX #UXStrategy #UXLeaders #UXDesign

Employee experience research is very rewarding but not for the faint-hearted! With a few tips from an experienced researcher, you can enjoy all the rewards and avoid the pitfalls. Remember that user research is easy to learn but very difficult to master. I spent the last 4.5 years as the sole UX researcher responsible for an internal app that almost everyone in the company used. The most obvious perk of employee research is the ease of recruiting. Everyone you need is in the company directory! The downside is that you are too. It’s also hard to socialize your research findings in internal social media settings (Workplace). Now you can try to maintain an aloof distance from your participants or you can lean into the user advocate side of the researcher role. Due to the nature of the company culture, I went down the advocate path. The balancing act on the user advocate path is to remain empathic but unbiased during the research session until the last few minutes. At the end of the session, you need to allow for an opportunity for the participants to participate in the design process. This can take the form of brainstorming solutions with them or, my favorite way, asking the “perfect world” question. If you’re unfamiliar with the question, it’s “In a perfect world according to “participant’s name” how should “the feature or process being tested” work?” This allows them to feel fully heard. Sometimes the ideas are good ones but regardless it always tells you how their minds work. I took great pride in helping the employees get the much-needed UX improvements they needed while providing value to the business’s objectives. It made my day each time the participants thanked me for listening and helping them. I’d love to hear from anyone else who’s done employee user research and how you handled it. #uxresearch #uxstrategy

Here are our upcoming Talk UX Strategy live Discussions with Jared Spool: 🌟 UX Researchers: Shifting from Tactical to Strategic Research Strategic UX research is an entirely different approach from conventional practices, requiring new techniques, skills, and mindsets. Discover the journey to becoming a strategic UX researcher. Monday, April 15 at 2 pm ET (18.00 GMT) 🌟 Leading UX Through A Major Organization Transformation Digital transformations require massive change everywhere in an organization. All that change must improve employee, customer, and stakeholder experiences. Discover how your UX expertise can make you an essential leader in your organization's transformation. Monday, April 22 at 2 pm ET (18.00 GMT) 🌟 The Future of Research Participant Recruiting. (Hint: It's not AI.) Accessing users and recruiting research participants remains a significant challenge for UX researchers. We'll explore new recruiting approaches that deliver long-term benefits to research teams that make continuous UX research easier. Monday, April 29 at 2 pm ET (18.00 GMT) RSVP and connection instructions are in our Leaders of Awesomeness community (https://lnkd.in/ehYvdJAW). (It's free to join and attend. We ask people to register to keep spammers out of our community.) #UX #UXStrategy #UXLeaders #UXDesign

Here's what's going on in April! 🌟 Working for a Manager Who Doesn't Get UX As your career grows, you'll likely report to someone who doesn't understand UX. You must communicate the value your UX efforts deliver to the organization. How do you show that your great work helps them be excellent at their job? Monday, April 1 at 2 pm ET (18.00 GMT) 🌟 Why Strategic UX Research is the Next Big Thing The world of UX research is undergoing a massive transformation. Organizations need research that influences executive decisions and leads them to become innovative market leaders. UX leaders must adapt, or they'll be left behind. Monday, April 8 at 2 pm ET (18.00 GMT) 🌟 UX Researchers: Shifting from Tactical to Strategic Research Strategic UX research is an entirely different approach from conventional practices, requiring new techniques, skills, and mindsets. Discover the journey to becoming a strategic UX researcher. Monday, April 15 at 2 pm ET (18.00 GMT) 🌟 Leading UX Through A Major Organization Transformation Digital transformations require massive change everywhere in an organization. All that change must improve employee, customer, and stakeholder experiences. Discover how your UX expertise can make you an essential leader in your organization's transformation. Monday, April 22 at 2 pm ET (18.00 GMT) 🌟 The Future of Research Participant Recruiting. (Hint: It's not AI.) Accessing users and recruiting research participants remains a significant challenge for UX researchers. We'll explore new recruiting approaches that deliver long-term benefits to research teams that make continuous UX research easier. Monday, April 29 at 2pm ET (18.00 GMT) RSVP and connection instructions are in our Leaders of Awesomeness community (https://lnkd.in/e2fwcZA). (It's free to join and attend. We ask people to register to keep spammers out of our community.) #UX #UXStrategy #UXLeaders #UXDesign

Here are our upcoming Talk UX Strategy live discussions with Jared Spool: 🌟 Why Strategic UX Research is the Next Big Thing The world of UX research is undergoing a massive transformation. Organizations need research that influences executive decisions and leads them to become innovative market leaders. UX leaders must adapt, or they'll be left behind. Monday, April 8 at 2 pm ET (18.00 GMT) 🌟 UX Researchers: Shifting from Tactical to Strategic Research Strategic UX research is an entirely different approach from conventional practices, requiring new techniques, skills, and mindsets. Discover the journey to becoming a strategic UX researcher. Monday, April 15 at 2 pm ET (18.00 GMT) 🌟Leading UX Through A Major Organization Transformation Digital transformations require massive change everywhere in an organization. All that change must improve employee, customer, and stakeholder experiences. Discover how your UX expertise can make you an essential leader in your organization's transformation. Monday, April 22 at 2 pm ET (18.00 GMT) 🌟 The Future of Research Participant Recruiting. (Hint: It's not AI.) Accessing users and recruiting research participants remains a significant challenge for UX researchers. We'll explore new recruiting approaches that deliver long-term benefits to research teams that make continuous UX research easier. Monday, April 29 at 2 pm ET (18.00 GMT) RSVP and connection instructions are in our Leaders of Awesomeness community (https://lnkd.in/ehYvdJAW). (It's free to join and attend. We ask people to register to keep spammers out of our community.) #UX #UXStrategy #UXLeaders #UXDesign

Have you ever wondered why users behave the way they do on your website or app?  Clicking a button here, deserting a cart there…such actions can be quite baffling without the rich context. The secrets behind user behavior, however, lie in user interviews which forms a mainstay for UX research and reveals what drives them (the “why?”). Why User Interviews Matter: Unearth Hidden Needs: Often users may not complain about their problems or needs. With interviews, you can go deeper and uncover hidden needs and pain points that they are unaware of. Comprehend Mental Models: How do people use your product? Through interviews know how their minds work and what they expect from it thereby facilitating designing with mindsets similar to theirs. Obtain Emotional Insights: Move away from utility only. This provides an opportunity to see how people feel about your product through interviewing enhancing its usability experience. Discover Unexpected Use Cases: Users have always found a way! Conducting interviews will expose these surprising applications of your product by customers hence giving rise to fresh ideas and design chances. Making Effective User Interviews What do you want to understand? Concentrate on design related questions. Get the Right Respondents: Target users that best represent your target audience. Use a Less Formal Guide: This should contain an open list of questions for guiding the conversation and follow-up aspects. Create a Friendly Atmosphere: Don’t make them feel like they’re being interrogated. Make sure they are welcomed and encouraged to speak freely. Listening Actively: Focus on tone of voice as well as body language. Analyzing and Combining Findings: It’s about finding patterns in data from interviews conducted before this step is taken further on. Beyond Interview Integrating other Research Approaches with Interviews: Use interviews along side usability tests, surveys and analytics to have a complete view of user behaviors. Iterate then Perfect. Redesign based on findings and administer subsequent interviews for test purposes once any modifications have been made. Through involving user interviews in your UX research process, you will get to know why users behave the way they do. In turn, it will enable you come up with engaging user-centered products that truly meet your targeted group’s needs. Are you ready to start?

Here are our upcoming Talk UX Strategy live discussions with Jared Spool: 🌟 Working for a Manager Who Doesn't Get UX As your career grows, you'll likely report to someone who doesn't understand UX. You must communicate the value your UX efforts deliver to the organization. How do you show that your great work helps them be excellent at their job? Monday, April 1 at 2 pm ET (18.00 GMT) 🌟 Why Strategic UX Research is the Next Big Thing The world of UX research is undergoing a massive transformation. Organizations need research that influences executive decisions and leads them to become innovative market leaders. UX leaders must adapt, or they'll be left behind. Monday, April 8 at 2 pm ET (18.00 GMT) 🌟 UX Researchers: Shifting from Tactical to Strategic Research Strategic UX research is an entirely different approach from conventional practices, requiring new techniques, skills, and mindsets. Discover the journey to becoming a strategic UX researcher. Monday, April 15 at 2 pm ET (18.00 GMT) 🌟 Leading UX Through A Major Organization Transformation Digital transformations require massive change everywhere in an organization. All that change must improve employee, customer, and stakeholder experiences. Discover how your UX expertise can make you an essential leader in your organization's transformation. Monday, April 22 at 2 pm ET (18.00 GMT) 🌟 The Future of Research Participant Recruiting. (Hint: It's not AI.) Accessing users and recruiting research participants remains a significant challenge for UX researchers. We'll explore new recruiting approaches that deliver long-term benefits to research teams that make continuous UX research easier. Monday, April 29 at 2 pm ET (18.00 GMT) RSVP and connection instructions are in our Leaders of Awesomeness community (https://lnkd.in/ehYvdJAW). (It's free to join and attend. We ask people to register to keep spammers out of our community.) #UX #UXStrategy #UXLeaders #UXDesign

The Role of User Interviews in Product Development: Insights and Techniques https://lnkd.in/eCqW6Z99 #UX #UI #Designthinking #uxdesign #userexperience