Nora Cunnea

Instagram just doubled the creative space for carousel posts, now allowing up to 20 slides. For brands, this means more room to tell compelling stories, showcase products, and engage your audience in a richer narrative. With the digital landscape constantly evolving, this update is a great reminder to refresh your social calendar and surprise your followers with new a refreshed content approach. The question for us marketers - how are you going to write 20 slides of graphic copy? https://bit.ly/4fDWLJD

1

Should brands comment on cultural moments? We think about this often. One example is when Instagram shifted its focus from photos to reels, it left photographers feeling left out. Photographers wanted a home for their work to be seen and their livelihoods respected. We partnered with Flickr to launch a campaign speaking to this need. In our opinion, brands should only respond to cultural moments if they have a relevant solution or opinion. See the campaign and read the full case study here: https://lnkd.in/gWg_G_W4

3

Flashback to '95 and you're at an Oasis gig. Wearing a Blur t-shirt. You definitely (maybe*) feel a little out of place and not sure if you belong 🤔 But fast forward to today, and you feel like you belong, as a fan of the Britpop era 😉 Similarly, your business isn’t out of place as a "non-endemic" player in the commerce media space. While non-endemic brands have traditionally struggled to capitalise, Hugh Stevens believes they’re poised to become the new king-makers (and it won't take 30 years to get there). 👑 Want Hugh’s advice on how to rival established players with personalised, relevant, and long-term media strategies? Check out his insights on Performance Marketing World here 👇 https://lnkd.in/ehYW_kQi *we know, apologies, we couldn't resist... 🤭

11

Dessert concepts are growing. But consumer demand for niche concepts is fickle. To combat this, dessert brands are diversifying menus and embracing social media buzz.

6

Dessert concepts are growing. But consumer demand for niche concepts is fickle. To combat this, dessert brands are diversifying menus and embracing social media buzz.

6

Paid ads might get you clicks, but authentic community building creates a long standing impact coupled with legacy Think about it: - Glossier started as a beauty blog with passionate followers - Lululemon grew through free yoga classes and community events - Starbucks created a "third place" beyond home and work The strongest brands aren't just selling products—they're nurturing communities, sparking conversations, and creating genuine connections. Your marketing budget might run out, but a loyal community? That's priceless. The most memorable brands aren't built on billboards—they're built in Facebook groups, Reddit threads, and coffee shop conversations. Invest in relationships, not just reach. #mabstudio #digitalmarketingtips #digitalmarketing #invest #advertising #paidads #marketingdigital #brandknowledge #brandsuccess #branding #marketing

3

Halloween isn’t just for trick-or-treaters – it’s a massive opportunity for brands to captivate audiences and drive engagement. In fact, consumers in the US alone are set to spend a record $11.6B on Halloween this year 👀 From themed packaging to interactive social campaigns, Halloween-specific content is a great way to stand out and connect with audiences on a personal level. But how can brands take their Halloween campaigns from good to spooktacular? This is where XR comes in: 🔮 Bring Products to Life: Augmented Reality (AR) can turn regular packaging into immersive experiences. Think animated characters popping out from a product, interactive Halloween trivia, or even virtual try-ons for costumes and accessories. AR enhances engagement, leading to higher conversion rates for products with AR experiences. 🧙 Create Shareable Moments: People love sharing unique experiences. With AR, you can create Instagram-worthy moments like 3D face filters, interactive lenses, or haunted treasure hunts—helping you tap into Halloween excitement and increase your brand’s visibility. 🎃 Memorable Experiences: By adding XR elements to your Halloween promotions, you’re not just selling a product – you’re creating a story. That emotional connection fosters brand loyalty. #augmentedreality #seasonalmarketing #halloween #AR

6

Black Americans generally support brands celebrating #Juneteenth but often perceive these efforts as potentially performative, according to a Collage Group study of over 3,800 Americans. Among the 500+ Black respondents, 30% are suspicious of brands' motivations in incorporating cultural holidays into marketing. Juneteenth, marking the end of slavery on June 19, 1865, became a federal holiday two years ago, with 60% of Black Americans planning to celebrate it this year. 41% believe all brands should celebrate Juneteenth; 19% prefer only specific companies do so; 24% are indifferent, and 9% oppose brands celebrating. Some brands faced criticism for superficial Juneteenth-themed marketing. Recommendations include brands demonstrating ongoing commitment to diversity, equity, and inclusion through actions like hiring Black professionals and fostering inclusive workplaces. Respondents suggest brands explain Juneteenth's significance (41%), support Black Americans (38%), highlight ways to celebrate (36%), and address community issues (35%) in their marketing. Ben & Jerry's Juneteenth Resource Guide, focusing on the holiday's importance and criminal justice reform, was praised for its relevance. Other suggestions include sponsoring community events, donating proceeds from Juneteenth products to the Black community, amplifying Black voices, and partnering with Black content creators for authentic representation year-round. Read the full article from Ad Age / Maia Vines 👉 https://bit.ly/3zeqjwA 📸 Source: ACLU

22

A brand's identity is more than just a name. It's a visual language that speaks volumes about its values, personality, and what it stands for. This is where the magic of graphic design takes center stage In our latest article we delve into the creative minds of some of today's most influential contemporary designers and explore how they are shaping the visual landscape for brands across the globe. https://lnkd.in/dS999kgY

2

In today’s competitive food and beverage industry, a strong brand identity is essential for success. A well- logo design can serve as the cornerstone of your brand, instantly recognizable and memorable to consumers. In this comprehensive guide, we’ll explore the key elements of effective logo design for food and beverage brands, along with practical tips and real-world examples. Read whole blog here: https://lnkd.in/daW_wCke #logodesign #packagingdesign #food #beverage #brandgrowth #onlinesuccess #businessstrategy #marketingsolutions #growyourbusiness #digitalsuccess #brandvisibility #socialmediamarketing #contentmarketing #seo #marketingstrategy #leadgeneration #customerengagement #digitalbranding #OnlineMarketing #businessgrowth #PPC #EmailMarketing #MarketingTrends #MarketingTips #targetaudience #WebsiteTraffic #GrowthHacking #MarketingGoals #contentstrategy #ConversionOptimization

4

The perfect summer makeup look, here's how to achieve TikTok's "Sunset Blush" on a budget using essence Cosmetics. Read our blog 👉 https://lnkd.in/g_HbCHsg

1

68% of consumers say Gen Z influences where and how they shop, a staggering 12-point increase in just one year among those aged 59 and older. If you’re not connecting with Gen Z, you’re missing out! Here’s what you need to know. #adiacreativeagency #adia #genz #intergenerationalmarketing #marketing #genz #publicrelations

132

6 Comments

If you’re planning holiday events or curating seasonal inspiration, chances are Pinterest is your secret weapon. Loved by Gen Z for its ability to spark creativity, the platform is where the latest trends come to life, evolving weekly to match the generation’s ever-changing interests. So, what’s capturing attention on Pinterest right now? According to Pinterest Trends, a tool that displays a historic view of top search items on Pinterest, here’s what’s trending, and how you can stay ahead of the curve: Relatable Song Lyrics 🎵 In the past month, the phrase "lyrics" has dominated search trends, with "relatable song lyrics" and "song lyric quotes" taking the lead. People are searching for lyrics that resonate with their current emotions and experiences. Fall Nail Inspirations 🍁 As November ushers in the cozy vibes of fall, nail trends are following suit. Searches for “November nail ideas” and “fall/winter nails” are at an all-time high, with autumn-inspired designs leading the way. Creative Pumpkin Carving Ideas 🎃 With pumpkin carving season in full swing, it’s no surprise that "cute pumpkin carving ideas" has become one of the top-searched terms this month. Time to get creative with your jack-o’-lanterns! Want to stay ahead of the trends? Subscribe to our newsletter at kefipr.co and never miss out on what's trending! Check out more of what's trending here: https://lnkd.in/e47gNZCy

2