KEFI PR

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🚨 Art Basel Miami 2024 is here! 🚨 Miami is buzzing with creativity as the city transforms into an art lover’s dream. These are the top events we’re most excited to experience this year: ⭐️ Gucci x Corydon Cowansage (Nov. 29 – Jan. 7) Step into a winter wonderland with Gucci’s snow globe installation at Sweet Bird North Plaza—crafted in collaboration with artist Corydon Cowansage. ❄️ ⭐️ Ikea’s “Sleepeasy” Reimagine home design with interactive displays and new product reveals. 🏠 ⭐️ Pucci’s “Puccified” Fun Fair Watch the streets of Miami come alive with Emilio Pucci’s iconic bold, colorful designs. 🌈 ⭐ Autry’s Non-Chrome Gas Station A creative twist on everyday life—this reimagined gas station is a minimalist, non-chrome masterpiece. ⛽ ⭐️ Lexus “Liminal Cycles” (Dec. 4+)* Tech meets art in this immersive installation at ICA Miami. Don’t miss this blend of innovation and inspiration. 🚗 ⭐️ The Great Elephant Migration (Dec. 3+)* Majestic sculptures on Miami Beach, plus the debut of an elephant-inspired perfume by Xerjoff. 🐘 ⭐️ Carlos Betancourt’s “Miami Reef Star” (Dec. 3–8) A breathtaking sculpture on South Beach as part of the ReefLine project—highlighting art and environmental preservation. 🌟🌊 From playful fairs to cutting-edge tech, Art Basel Miami 2024 is where culture and creativity collide. Don’t miss out! 🌟 Which events are you most excited to see? Let me know in the comments! Read more about these events at https://lnkd.in/dDdsHWi7 #ArtBaselMiami #ArtBasel2024 #MiamiEvents #ArtAndDesign #CreativityUnleashed

⭐️ The ROI of Art Basel: Why Brand Partnerships Matter ⭐️ Art Basel isn’t just an event—it’s a stage where luxury brands like BMW truly shine. 🚗✨ Take BMW's partnership with Art Basel Hong Kong, for example. They didn’t just gain exposure; they connected with a forward-thinking, creative crowd, reinforcing their image as a brand that champions design and innovation. 💡 Here’s the real magic: It’s not just about immediate sales—it’s about alignment. 🎯 Aligning with an event rooted in creativity, culture, and art allows brands to build meaningful, long-term relationships with a diverse audience that shares those values. And in Miami? The vibe is just as electric. Luxury brands and global companies tap into the energy of an art-savvy, high-profile crowd, boosting their image and leaving a lasting impression. 💬 It’s about more than ROI. It’s about becoming part of the conversation—shaping the future of design, culture, and innovation. Learn more about how brand partners measure ROI from their Art Basel Hong Kong investments at https://lnkd.in/dYc3vPQe What’s your favorite example of a brand aligning with an event to elevate their presence? Drop your thoughts below! ⬇️💭 #ArtBaselMiami #ArtBasel2024 #MiamiEvents #ArtAndDesign #CreativityUnleashed

At KEFI, we’re always excited by the creative ways brands promote their Black Friday and Cyber Monday deals. We recently came across an article by Design Rush highlighting some bold new campaigns for this year’s shopping events, and we couldn’t wait to share our favorites! Here are some of the most noteworthy Black Friday and Cyber Monday campaigns to look out for (get ready for a trip to Town Center Mall)! 🎯Target: This year, Target released a fun and engaging commercial highlighting their incredible 50% off deals on toys, tech, and more! We love how they creatively showcased their Christmas merchandise, making sure customers know they can save big with half-off discounts. 💙Walmart: Forget just one sale event—Walmart is hosting three exciting sales this year! As part of their "Deals of Desire" campaign, Walmart has teamed up with a lineup of influencers and celebrities to promote these must-shop events, giving fans an insider look at the incredible deals. 🛒Amazon: This year, Amazon is introducing Rufus, an AI-powered shopping assistant designed to help customers discover great deals and find helpful product information. To promote their sales, Amazon has brought Rufus to life through engaging YouTube commercials, giving shoppers a fun and interactive way to explore all the best offers. 🥗Daily Harvest: Daily Harvest,, is offering special holiday gift bundles now through the end of December. For every bundle sold, Daily Harvest will donate five meals to food bank partners, encouraging customers to "Give Deliciously." For Black Friday and Cyber Monday, new customers can enjoy a 30% discount on their first subscription box. 🚿The Ordinary: In a unique twist this holiday season,The Ordinary has launched an anti-Black Friday campaign to encourage shoppers to be more mindful of their purchases. Rather than promoting sales, The Ordinary is urging customers to focus on thoughtful, intentional buying. Want to stay updated on the latest in brand creativity and marketing campaigns? Subscribe to our newsletter at kefipr.co and never miss out on the newest trends and insights! Happy shopping everyone! Reference: https://lnkd.in/dVqnVNxD

Our favorite platforms, which we know all too well, have just received some exciting new updates, making it easier than ever to connect and share. We recently read a PR Daily article about these changes, and here's a quick summary of what's happening in the digital world right now. (Get ready for your screen time to increase!) ⭐LinkedIn has rolled out a new feature that allows users to indicate if they are Open to Volunteer. This tool matches users' interests and job experience with a variety of volunteering opportunities, making it easier to connect with causes that align with their skills and passions. ✨TikTok is expanding its use of AI with the introduction of the Symphony Creative Suite. This new resource enables users to create videos based on product details or URLs, streamlining the content creation process and making it easier to generate engaging, product-driven videos. 💫Instagram is rolling out yet another AI upgrade! The new tool lets users transform any image into an AI-generated photo, opening up new creative possibilities for content creation and editing. 📸 Facebook is shifting from likes to views as its primary metric for content distribution. This change means that video views will now play a more central role in determining how content is shared and seen across the platform. 🎧YouTube is introducing new ad formats and enhanced controls, giving advertisers more flexibility to showcase their businesses in creative and effective ways. 🎨Pinterest is capitalizing on the popularity of wish lists! This year, the platform is featuring 1,000 celebrity-curated holiday gift guides, making it easy for users to explore trendy gift ideas and find the perfect presents. Want to learn more about the everchanging world of social media? Subscribe to our newsletter by commenting your email below and never miss out on the latest social media updates. Reference: https://lnkd.in/dB63Yrpy 

If you’re planning holiday events or curating seasonal inspiration, chances are Pinterest is your secret weapon. Loved by Gen Z for its ability to spark creativity, the platform is where the latest trends come to life, evolving weekly to match the generation’s ever-changing interests. So, what’s capturing attention on Pinterest right now? According to Pinterest Trends, a tool that displays a historic view of top search items on Pinterest, here’s what’s trending, and how you can stay ahead of the curve: Relatable Song Lyrics 🎵 In the past month, the phrase "lyrics" has dominated search trends, with "relatable song lyrics" and "song lyric quotes" taking the lead. People are searching for lyrics that resonate with their current emotions and experiences. Fall Nail Inspirations 🍁 As November ushers in the cozy vibes of fall, nail trends are following suit. Searches for “November nail ideas” and “fall/winter nails” are at an all-time high, with autumn-inspired designs leading the way. Creative Pumpkin Carving Ideas 🎃 With pumpkin carving season in full swing, it’s no surprise that "cute pumpkin carving ideas" has become one of the top-searched terms this month. Time to get creative with your jack-o’-lanterns! Want to stay ahead of the trends? Subscribe to our newsletter at kefipr.co and never miss out on what's trending! Check out more of what's trending here: https://lnkd.in/e47gNZCy

There’s been a recent media shift and audiences are gearing towards newsletters more & more. The PR Girl Manifesto; a platform dedicated to creating a community of culturally informed communication professionals recently posted an Instagram carousel on this topic on November 11, 2024. At KEFI, we are constantly adapting and trying to build community hence why we started our very own Newsletter about 2 months ago and the feedback has been incredible! Let’s break down what you get from each newsletter. ✨ Inspiration with Purpose: Every week, we include a curated vision board, a motivational quote and reflective question to align your goals with action. 🌟 Fresh, Relevant Topics: We provide an easy read written directly from our founder, Theodora, where she dives into a topic whether that is how to achieve a specific EOY business goal or deep dives on subjects like gratitude and how it impacts both personal and business growth. We keep things timely and thought-provoking. 📊 Insights that Matter: Analytics are important especially in the information age we live in. Our newsletter provides weekly key analytics and consumer trends that give you the competitive edge. 💡 Upcoming Events: Community is so important to us. We spotlight upcoming events KEFI or our clients will be holding. 💌 Our goal with KEFI newsletter is simple: to inspire, educate and entertain readers weekly. At KEFI, it’s more than just a newsletter—it’s a community. We’re passionate about giving our readers the tools to thrive. If you want weekly insights, inspiration, and more delivered to your digital doorstep, provide us your email at www.kefipr.co

⭐️ A little over a year ago, I took the leap and launched KEFI PR – a boutique agency that has been growing alongside incredible clients and projects. 🌱 It’s been a year of hard work and collaboration, and while we’ve been busy delivering impactful results for our clients, I’ll admit... I’ve been a little quiet on promoting KEFI itself! A little about me: I grew up immersed in the world of musical theater, where creativity was my compass. 🎭 From writing plays and designing sets to performing on stage, I discovered the magic of storytelling early on. This passion evolved as I transitioned to college, where I led PR efforts for major events with organizations such as Strike Magazine and the University of Florida International Center. I found joy in bringing stories to life. These experiences shaped my path and inspired me to launch KEFI, a creative agency dedicated to helping businesses connect with their communities through authentic and compelling narratives. 💫 The name itself is rooted in the Greek word *kefi* (keh-FEE) – a celebration of joy, spirit, and passion in all we do. 🤳Services We Provide: Creative production, content creation, social media management, brand activations, and public relations—all designed with tailored strategies to elevate your brand’s presence and impact. Let’s bring your vision to life together! Learn more at kefipr.co (https://www.kefipr.co) 📈 Our Growth Journey: Over the past couple of months, we’ve expanded our team with talented individuals who bring fresh ideas and energy to the table. And for the past two months, we’ve been releasing a weekly newsletter to inspire, educate, and entertain. It’s been such an exciting way to give you a deeper look behind the scenes of KEFI. 🤝 Join Us:  We’re aiming to hit 200 subscribers by the end of the year—and we’d love for you to be a part of it! If you’d like to join our growing community of subscribers, just comment below or send me a private message with your email, and I’ll add you to the list. 💌 ✨ Let’s Connect: We’re excited to start sharing more insights, stories, and updates right here on our business LinkedIn page. Follow along for a behind-the-scenes look at our journey and how we’re bringing brands to life, one story at a time. I’d love for you to join us on this journey from the beginning! KEFI PR #KEFI #AgencyLife #CreativeJourney #Storytelling #Marketing #PublicRelations #Entrepreneurship #SmallButMighty #ContentCreation #NewBeginnings