Alexandra P.’s Post

"Thrilled to share the journey as Co-Head of Public Relations at Doteens! Steering communication strategies and fostering meaningful connections has been an exhilarating experience. Collaborating with a talented team, we've crafted narratives that resonate, amplifying our organization's mission across diverse platforms." "From orchestrating media campaigns to engaging stakeholders, every day brings new challenges and opportunities to innovate. Serving as a liaison between our organization and the public, I've witnessed firsthand the impact of transparent and authentic communication. It's not just about conveying messages but building trust and fostering relationships that endure." "Leading the PR team has honed my strategic thinking and crisis management skills. Navigating through turbulent times, we've upheld the integrity of our brand while addressing concerns with empathy and agility. Together, we've turned challenges into opportunities, transforming setbacks into steppingstones for growth." "As Co-Head of Public Relations, I'm committed to driving impactful storytelling and shaping perceptions that reflect our values and aspirations. With each interaction, I'm reminded of the power of communication in driving positive change. Excited for the journey ahead as we continue to elevate our organization's presence and impact in the ever-evolving landscape."

Diary of a Public Relations Consultant When i started my PR journey, i hardly took pictures of myself. My focus was always on the client. So somehow, i do not get to celebrate milestone achievements on how far i have come as professional. However, scrolling through my gallery, i am reminded of this event i was privileged to coordinate in 2021 with my mentor, Tosin Adefeko Tosin Adefeko who brought me on board. If there is one thing Tosh does so well, she will always capture memories, she creates fun even while working. So i learnt this from her among other things. In my about 13 years being a Public Relations Consultant, i am aware that some people do not understand why they need to hire a PR Consultant. In some cases, they do so only when they have a crisis and they need urgent professional intervention. Not like i am judging them, if they knew why they needed PR, perhaps they would have done something about it sooner. You need PR services if you want to be relevant to your target audience and remain their brand of choice when they think about your niche. Let's talk about a brand i love so much, Coca-Cola, they are over a hundred years old, but they are still relevant, why? They understand how to remain top of mind by deploying different channels and ways to stay relevant. Now, when you hear the word PR, what comes to your mind? Share with me in the comment section. #20daylinkedinchallengewithhaoma #publicrelations #publicity #elearning

Every week this semester I’ve scheduled 2-3 information meetings/interviews to network with people in the PR, advertising, marketing related industries. Here is who I've talked to and what I've learned the past few weeks! Alicia Webb, PR & Communications Consultant - Relate outreach to relevant news occurences, timely topics, national headlines, current events etc. - Don't compare yourself to other students, everyone works at their own pace Jane Dvorak, APR, Fellow PRSA Owner/President of JKD & Company - Laughter opens energy, inspires creation and builds relationships - Take risks and opportunities, now is the time to identify what you don’t want to do Jenn Schimmelpfennig, President/Founder of Pivot Advertising - Confidence gets you through the door, commitment keeps you in the room - The key to building relationships lies in listening Brian Price, Senior Advisor at DrivePath - Building and maintaining relationships with recruiters is how you can land a job - How to properly answer certain interview questions like “Where in this firm do you want to work”? Zoe Berensztein, Assistant Director of Alumni Relations at DePaul, Chicago  - Best resources for connecting with alumni in professional settings - What it's like to be an IU alumni living in Chicago Joyce Lofstrom, MS, APR, Fellow PRSA, Owner of Joyce Lofstrom & Associates - Understanding evaluation and measurement methods for program implementation is crucial - Don’t take criticism personally, watch out for typos, speak up and defend yourself! Myreete Stanforth, Head of Growth and Marketing, Global Markets at Ketchum in London - Women are powerful with the mindset of “I never once thought I didn’t deserve to be in the ___”. I use this affirmation to help manifest working in the C-Suite one day :)  - Don’t be scared that you don’t have a skill, see it as an opportunity to learn  - Unless someone can speak on your behalf, companies don’t want to invest in employees they can’t fully trust Gabe Rosenberg, PR Associate at Fishman Public Relations - Find journalists that fit your industry, and work to maintain a mutually beneficial relationship - Humanize yourself when networking and building relationships  - Avoid Spray and Pray pitching! Tailor each pitch who each journalist or producer Eric Winkfield, VP Group Manager & Head of DEI at M Booth - The workforce is growing more diverse than ever and will continue to do so. - To meet and embrace this reality, it’s essential for everyone to adopt a DE&I lens in our approach to business - You don’t have to know everything, but you need to be an active and lifelong learner

Ever thought about breaking into the PR industry? Or have you recently graduated and are looking to start a career in public relations? 🚀 Our CEO, Matías Rodsevich, recently shared his journey and essential tips in a new YouTube video, "Working in Public Relations: All You Need to Know Before Getting a PR Job." From his beginnings as a PR intern to working as an in-house PR executive at various companies, and finally, founding his own firm, PRLab, Matias covers it all. 🌟 Don't miss out on his valuable advice and insights into the world of PR. Whether you're a newcomer or looking to advance your career, this video is a must-watch! #PublicRelations #PRLab #CareerAdvice #PRTips #TechPR

What are the best conferences for PR pros in 2024? Great question. Check out our list of the top conferences for public relations professionals this year — we'll explore why attending conferences is vital for PR professionals, delve into the various types of PR conferences available, and highlight the top conferences slated for the remainder of 2024. https://lnkd.in/evbN2UzE

🗞Want your products, services, or expertise featured in the media but can't justify hiring PR? Join me for my new class, Be Your Own Publicist. Whether you're looking for strategies on promoting an existing piece of work or creating a platform to prove that you're the expert on a subject, Be Your Own Publicist is the class for you. I’ll share my personal experience as an author, co-founder of a drink brand, and tired Millennial with a business degree. We’ll discuss the promotional strategies I’ve used in the past while sharing what worked, what didn’t, and what I’d do differently. This seminar also provides a comprehensive understanding of what a publicist and a virtual assistant do and offers some DIY skills so attendees can approach publicity independently. RSVP link in the comments 😎

No offense to Lauren or her team. But this is another testimony as to why people remove themselves for working for professional sports organizations. They simply cannot survive. $45,000 to live in California & in proximity to LA is practically impossible. It's also wrong based on what the organization is. People who work for teams give up so much of their time and efforts for so little in return. It's great to see the people in the comments understand their worth. Working for a professional team is a great experience and you gain so much from it that is irreplaceable. However, it is extremely wrongful how they are compensated across the board. Less pay, but in exchange you get free tickets and team association isn't a fair trade when the real world cost more to live in... Also, those free tickets rarely get to be used by you because you're working the games & events not enjoying your "company benefit". I love pro sports, I love the people I've met who work for professional sports organizations, they give their all & love what they do. But almost all of them are underpaid and they all deserve a lot better.

I learned one of the best media relations lessons of my career my first year out of college. At Edelman PR, we worked with CEO Magazine to promote their issues. Herb Kelleher, the outspoken and media-friendly CEO of Southwest Airlines at the time, was the cover feature for the issue I'd work on. He had agreed to do one media interview on the magazine's behalf. So, we created a short target list with USA Today’s CEO Q&A column at the top. I worked hard at my pitch, detailing why the reporter should want to speak with Kelleher. And when I met with our team leader Russell Dubner to review my script, HE CUT LIKE 85% OF IT. He said: Just tell them you can offer a 1:1 interview with Herb Kelleher and that he’s CEO Magazine’s cover star. That’s all. It worked. Russell understood that this reporter would know who Kelleher was and didn’t need to be convinced to speak to him. It would more be a matter of timing and making sure our client – CEO Magazine – didn’t get lost in the mix. It became my first national hit. A lot has changed about media relations since then. The biggest thing: I pitched USA Today over the phone. ☎️ ☎️ ☎️ 🐒 🐒 🐒 But there are many others evolutions to discuss. Matt Burkey and I are going to cover 5 Truths of Modern Media Relations in the next Carved Out Conversation on LinkedIn Live (June 18 @ 2:30PM ET). He shares so much with us everyday but, more importantly, he's always committed to learning and growing. Three things: ✅ Register today! https://lnkd.in/eMuJwRaw ✅ Bring your questions ✅ Some things DO stay the same. Keeping the pitch tight and knowing your target reporter’s perspective still 💯 matter. #pragency #mediarelations #publicrelations #strategy

People love public relations for various reasons. Some enjoy the opportunity to create and maintain relationships with various stakeholders, such as clients, media outlets, and the public. Others appreciate the challenge of crafting compelling messages and stories to shape public perception. Many are drawn to the fast-paced and dynamic nature of the field, where no two days are alike. But for me, the chance to see the tangible impact of one's work, whether in promoting a brand, managing a crisis, or building a positive reputation, is incredibly rewarding as a practitioner in public relations.

It can be lonely working in internal communications. When I worked in-house, often as a team-of-one, I never had anyone to bounce ideas off or turn to for advice. No one else in my organisation 'got it' or understood the challenges of my role. It was bloody hard. This is why I built The Curious Tribe. It's the community I needed (but never had) when I was in-house. It's a group of friendly, smart and ambitious internal communicators who learn, connect and grow together. It's a place to get advice, get outside perspective on your problems and learn quickly. And it's a place where you can transform from an order-taker to a strategic communicator. If you're an internal communicator, this community was built for you. Here's a flavour of some of the live events I'm hosting in July - exclusively for members.