eighty8lab’s Post

Designers, I BEG YOU, read this! It’s important (and, honestly, my eyes can’t take it anymore). Visual Identity and Brand Guidelines ARE NOT THE SAME THING. I get it, the community is growing, and there are lot of "teachers" out there. But if we’re serious about leveling up this field we’re working in, we NEED TO STOP mixing up the terminology. Here’s the difference: Visual Identity - This is the look - Logo, colors, fonts, imagery, illustrations, and all the VISUALS that make the brand recognizable. Brand Guidelines - Think of them as the rulebook. They cover the “how to” for everything - logo placement, color usage, typography rules, tone of voice, messaging, and how to apply it all consistently across the board. It genuinely pains me every time I see these terms mixed up. Let’s get it right and stop misusing them - if we want to keep raising the bar. Cheers!

Graphic designers, like professionals in any field, may encounter common pitfalls in their work. Here are mistake that graphic designers often make: Relying Too Heavily on Trends: While trends can provide inspiration, relying too heavily on them can lead to designs that quickly feel outdated. It's important for designers to balance contemporary elements with timeless principles of design to ensure longevity and relevance.

Designers, I BEG YOU, read this! It’s important (and, honestly, my eyes can’t take it anymore). Visual Identity and Brand Guidelines ARE NOT THE SAME THING. I get it, the community is growing, and there are lot of "teachers" out there. But if we’re serious about leveling up this field we’re working in, we NEED TO STOP mixing up the terminology. Here’s the difference: Visual Identity - This is the look - Logo, colors, fonts, imagery, illustrations, and all the VISUALS that make the brand recognizable. Brand Guidelines - Think of them as the rulebook. They cover the “how to” for everything - logo placement, color usage, typography rules, tone of voice, messaging, and how to apply it all consistently across the board. It genuinely pains me every time I see these terms mixed up. Let’s get it right and stop misusing them - if we want to keep raising the bar. Cheers!

Designers, I BEG YOU, read this! It’s important (and, honestly, my eyes can’t take it anymore). Visual Identity and Brand Guidelines ARE NOT THE SAME THING. I get it, the community is growing, and there are lot of "teachers" out there. But if we’re serious about leveling up this field we’re working in, we NEED TO STOP mixing up the terminology. Here’s the difference: Visual Identity - This is the look - Logo, colors, fonts, imagery, illustrations, and all the VISUALS that make the brand recognizable. Brand Guidelines - Think of them as the rulebook. They cover the “how to” for everything - logo placement, color usage, typography rules, tone of voice, messaging, and how to apply it all consistently across the board. It genuinely pains me every time I see these terms mixed up. Let’s get it right and stop misusing them - if we want to keep raising the bar. Cheers!

Visual Identity vs. Brand Guidelines

Now this one's surprising and funny!! 🤣 If you are a designer, you need to definitely up your game. Learn the different terminology (whether you teach or not). I'm sure most will work either directly with clients or with Art Directors and other Creatives. Here's some more terms people misuse or interchange thinking it's the same thing: • Typeface VS Font • Visual Identity VS Logo • Brand Presentation VS Brand Guideline Presentation Now I'm not going to dive in too much detail but if you are even a beginner at design, these things should be learnt first before even working on actually creating visual work. Great post to remind everyone to use correct terms instead of interchanging "similar" terms.

Great reminder of what Brand Identity means! Visual Identity is just one part of your guidelines. Creating a brand rulebook is essential to ensuring everyone is on the same page.

Designers and strategists, here's a free resource you'll absolutely love: a whole slew of Branding Guidelines for reference. Creating style guides used to be a bit of a mystery, admittedly. How much time do I spend on the Clearspace/Exclusion zone for the logo? How deep do I go into Typography? I'm just some amateur designer – how do the pros do this? Well, now you can find out. There are Brand Guidelines for Netflix, The Olympics (my favourite one, by far), Bolt, and many more. For free. When I came across this, it reeeeeally changed how I view/present strategy to clients, as well as how I format my own style guidelines for them. Plus, you get an inside peek to the visual language of your favourite companies. Enjoy! ➡️ https://lnkd.in/gRpQKQXc

WHAT DOES A CREATIVE ARTWORKER ACTUALLY DO? Most of us broadly know what a designer does. They design. If you want to take that a step further – they interrogate a brief creatively, come up with design concepts, and provide some basic rules by which that design can be interpreted in a range of settings. They define the story.   Creative artworkers have a different role – but equally as important in great creative work. We take the thinking of the designer and then create a discipline that helps bring it to life. We impose the relevance of the product, service or experience upon the design, if you like. A designer is someone who conceives, plans, and creates a solution with a specific purpose or function in mind. The creative artworker will then produce a continuation of the designer’s initial concept to put it into practice.   FOCUS ON DETAIL:   For this role, it is vital to have an eye for detail. Whether a brochure, a website, or any other type of print or digital media, it is important to make sure that the design is in sync across a range of materials – seeing the small details and understanding what needs to be adjusted or achieved. This means being able to identify the key elements of a design and bring them to life in a way that meets client expectations.   If you want your design to engage with your audience, you need to consider their needs and preferences. What kind of message do you want to communicate? What kind of feeling do you want to evoke? And then, how can you make your design stand out from the rest?   We also shoulder the responsibility of taking an initial concept from the designer and seeing it through to final production. This includes ensuring that the final product reflects the designer’s initial vision in terms of look and feel, as well as the continuation of any necessary styles and photography.   GREY AREA:   Design is often about pushing boundaries and exploring new territory. With that comes a certain amount of risk and uncertainty. Sometimes, what you see on screen is not exactly what you’ll get as the result. There’s a grey area between the two, and it’s often up to the creative artworker to navigate that and find solutions to problems along the way.   As a creative artworker, it’s important to be aware of this grey area and to embrace it. It’s what makes design so unique and challenging and what can ultimately lead to the best result overall. #creativeartworker #detail

My 4 tips for an impactful visual identity. 🎨 1. Prefer a long-term relationship logo to a crush. Do you get the metaphor? I exaggerate a bit, but the idea is that you don’t want to get bored with your logo. You want something that will last. It should last over giving you the “wow” effect the first time you see it. 2. Choose a colour palette that suits your needs. 5, 7, 15 colours. It doesn't matter how many you have or their symbolism. They need to make sense of your needs. Your palette has to be meaningful for your brand and meet your core values. 3. Choose your typography with care. Fonts play a crucial role in shaping your brand’s visual identity. So you want something readable. Whether you opt for a bold, modern font or an elegant one, consistency is key. So, please, no more than 3 fonts. 4. Be consistent and be yourself. And by yourself, I mean “your brand”. You recognise brands because they are consistent. Not because they change their look every year. Branding can evolve but your core value stays. Everyone wants to be unique, and you can do that by being consistent in your branding. ⤷ By using those 4 tips, you get a good start. We could go further together and create a visual identity that reflects your needs. 💪🏽 ----- Ready for the next step? 📞 Book a call! ----- #visualidentity #logo #graphicdesign