Lex Piccione’s Post

I couldn't agree more! In my master’s program, I took a Visual Communication course under Professor Eva Brumberger, and one thing that became crystal clear from this subject is — Visual identity = the look. Brand guidelines = the rules. Both are essential, but they’re not the same! #DesignMatters #BrandingEssentials

Designers, I BEG YOU, read this! It’s important (and, honestly, my eyes can’t take it anymore). Visual Identity and Brand Guidelines ARE NOT THE SAME THING. I get it, the community is growing, and there are lot of "teachers" out there. But if we’re serious about leveling up this field we’re working in, we NEED TO STOP mixing up the terminology. Here’s the difference: Visual Identity - This is the look - Logo, colors, fonts, imagery, illustrations, and all the VISUALS that make the brand recognizable. Brand Guidelines - Think of them as the rulebook. They cover the “how to” for everything - logo placement, color usage, typography rules, tone of voice, messaging, and how to apply it all consistently across the board. It genuinely pains me every time I see these terms mixed up. Let’s get it right and stop misusing them - if we want to keep raising the bar. Cheers!

Designers, I BEG YOU, read this! It’s important (and, honestly, my eyes can’t take it anymore). Visual Identity and Brand Guidelines ARE NOT THE SAME THING. I get it, the community is growing, and there are lot of "teachers" out there. But if we’re serious about leveling up this field we’re working in, we NEED TO STOP mixing up the terminology. Here’s the difference: Visual Identity - This is the look - Logo, colors, fonts, imagery, illustrations, and all the VISUALS that make the brand recognizable. Brand Guidelines - Think of them as the rulebook. They cover the “how to” for everything - logo placement, color usage, typography rules, tone of voice, messaging, and how to apply it all consistently across the board. It genuinely pains me every time I see these terms mixed up. Let’s get it right and stop misusing them - if we want to keep raising the bar. Cheers!

Visual Identity vs. Brand Guidelines

Now this one's surprising and funny!! 🤣 If you are a designer, you need to definitely up your game. Learn the different terminology (whether you teach or not). I'm sure most will work either directly with clients or with Art Directors and other Creatives. Here's some more terms people misuse or interchange thinking it's the same thing: • Typeface VS Font • Visual Identity VS Logo • Brand Presentation VS Brand Guideline Presentation Now I'm not going to dive in too much detail but if you are even a beginner at design, these things should be learnt first before even working on actually creating visual work. Great post to remind everyone to use correct terms instead of interchanging "similar" terms.

Designers, I BEG YOU, read this! It’s important (and, honestly, my eyes can’t take it anymore). Visual Identity and Brand Guidelines ARE NOT THE SAME THING. I get it, the community is growing, and there are lot of "teachers" out there. But if we’re serious about leveling up this field we’re working in, we NEED TO STOP mixing up the terminology. Here’s the difference: Visual Identity - This is the look - Logo, colors, fonts, imagery, illustrations, and all the VISUALS that make the brand recognizable. Brand Guidelines - Think of them as the rulebook. They cover the “how to” for everything - logo placement, color usage, typography rules, tone of voice, messaging, and how to apply it all consistently across the board. It genuinely pains me every time I see these terms mixed up. Let’s get it right and stop misusing them - if we want to keep raising the bar. Cheers!

Very accurate

Designers, I BEG YOU, read this! It’s important! Visual Identity and Brand Guidelines ARE NOT THE SAME THING. I get it, the community is growing, and there are lot of "teachers" out there. But if we’re serious about levelling up this field we’re working in, we NEED TO STOP mixing up the terminology. Here’s the difference: Visual Identity - This is the look - Logo, colours, fonts, imagery, illustrations, and all the VISUALS that make the brand recognizable. Brand Guidelines - Think of them as the rulebook. They cover the “how to” for everything - logo placement, colour usage, typography rules, tone of voice, messaging, and how to apply it all consistently across the board. It genuinely pains me every time I see these terms mixed up. Let’s get it right and stop misusing them - if we want to keep raising the bar. Cheers!

The Importance of a Strong Visual Identity Visual identity isn’t just about logos or color schemes—it’s about creating an emotional connection between a brand and its users. 🌈 As a Graphic Designer, I've seen firsthand how powerful a well-crafted visual identity can be. When working on branding projects, I focus on creating designs that communicate the essence of the brand and evoke the right emotions. 🌟 Whether it’s through a memorable logo, striking color palette, or cohesive typography, each element plays a role in telling a brand’s story. Here’s how to build a strong visual identity: 🎨 Consistency is Key: Ensure your brand elements remain consistent across all platforms. 💬 Know the Brand's Voice: Your design should reflect the tone and values of the brand. 👀 Think Beyond the Logo: A brand’s visual identity includes everything from the website to the packaging. A strong visual identity helps brands stand out and leave a lasting impression. 💥 #Branding #GraphicDesign #VisualIdentity #DesignInspiration #CreativeStrategy #FreelanceDesigner

When making a first impression, your brand's visual identity is your forerunner each and every time. It is the first thing your audience will see and it's the first thing they associate with your brand. For this reason it is important that you keep things consistent so that your brand is recognisable and distinctive in a highly saturated market. There are three key features to consider: ⭐ Logo: This is the first thing people will notice about your brand, it should be unique, memorable and represent the essence of your brand's vision and mission. Once you have established your logo, use it consistently across all platforms and marketing materials. ⭐ Colour Palette: Choose a colour palette that reflects the personality and values of your brand. Limit your palette to a few primary and secondary colours to maintain a cohesive look. ⭐ Typography: Select at least two fonts that align with your brand personality, one for headers and one for body text, you can have more but a minimum of two is best. Use these fonts consistently across your website, social media and printed materials. Establishing your brand's visual identity is a crucial part of any brand's development and by engaging professional support you will receive expert advice on how best to execute a compelling and effective visual identity for your business. #Marketing #Design #MarketingTips #DesignTips #VisualIdentity