Jamora UXDesign’s Post

DIVERSITY BY DESIGN: CULTURALLY INCLUSIVE PACKAGING AND MENU STRATEGIES Why does culturally inclusive design matter more than ever in packaging and menus? Cultural representation goes beyond aesthetics—it builds trust and emotional connection with consumers. Thoughtful designs that honor traditions foster loyalty and set brands apart in competitive markets. CELEBRATING IDENTITY THROUGH DESIGN As globalization bridges diverse markets, consumers increasingly gravitate toward brands that honor their cultural identity with meaningful visual and textual cues. The demand for sustainable packaging that integrates cultural representation is rising, as eco-conscious customers seek products that respect both traditions and the environment. Similarly, diverse menus captivate audiences by sparking curiosity and loyalty, but they require a careful balance between authentic traditions and modern adaptations to succeed. AVOIDING MISSTEPS IN CULTURAL REPRESENTATION Approaching cultural elements with oversimplification risks alienating rather than engaging customers. Designs that lack depth or understanding can come across as superficial or even offensive, damaging brand reputation. Additionally, the integration of culturally inclusive features across packaging and menus demands significant resources, including time, talent, and continuous refinement, which can strain businesses lacking proper strategy or support. PRACTICAL APPROACHES TO INCLUSIVE DESIGN * Community-Driven Design: Collaborate with cultural ambassadors or communities during the design phase to capture authentic visual and culinary elements that resonate with specific audiences. * Cultural Context Testing: Conduct user research sessions to test packaging and menu designs with diverse focus groups, refining based on feedback to avoid misinterpretation. * Seasonal and Regional Customization: Offer rotating packaging designs and menu options tied to cultural events or seasons (e.g., Lunar New Year, Diwali, or Ramadan) to build emotional connections. * Multi-Sensory Design: Incorporate elements like textures, scents, or interactive packaging features that evoke cultural nostalgia and create a richer consumer experience. THE REWARDS OF CULTURAL INCLUSIVITY Brands that embrace cultural values forge deeper emotional connections, cultivating consumer loyalty and repeated engagement. Companies that prioritize diversity stand out as inclusive, forward-thinking industry leaders. Moreover, collaborative design practices strengthen relationships with cultural communities, fostering goodwill, advocacy, and a stronger sense of shared identity. What does true cultural representation look like in modern global branding? #foodindustry #userexperience #uxdesign

Why Starbucks is Famous for Its Coffee ? The Power of Brand Design 🎯 Starbucks is more than just a coffee company, it’s a global icon. While their coffee is undeniably good, their success is not only about what’s in the cup, it’s about the experience they’ve created through strategic branding and design ✒ Here’s why Starbucks stands out in the crowded coffee industry and what designers can learn from their approach : 1️⃣ Iconic Visual Identity From its green and white color palette to the recognizable siren logo, Starbucks has a strong, consistent visual identity. Their logo doesn’t just represent a coffee shop, it symbolizes a community, quality, and an elevated experience. As designers, we can learn how powerful a simple, timeless logo can be in creating an emotional connection with customers. 2️⃣ Cohesive Branding Across Touchpoints Starbucks branding is unified across all platforms, stores, packaging, digital presence and even the cups. Every touchpoint is designed to reinforce the same message a premium, personalized experience. For a designer, this consistency in branding is a key takeaway for building a recognizable and trustworthy brand. 3️⃣ Emotional Connection Through Design Starbucks isn’t just selling coffee, they’re selling a lifestyle. The design of their stores, the cozy ambiance, and the inviting aesthetic all work together to make you feel like you're part of something special. As designers, we can learn that the goal isn’t just to create something that looks good, but something that makes customers feel a certain way. 4️⃣ Storytelling Through Design Every Starbucks cup is an opportunity for storytelling. From the seasonal designs to the unique cups released for special events, the coffee cup becomes a canvas for creativity. Starbucks understands that customers don’t just want a product, they want an experience that connects to their values and emotions. 5️⃣ Innovative and Adaptable Design Starbucks design evolves over time, but always with consistency and purpose. Whether it's their new app interface or updated store layouts, their branding adapts to new trends and technologies while staying true to their core message. As designers, we should always be thinking about how our work can evolve with the market without losing the essence of what makes the brand unique. "If you’re interested in more insights, feel free to follow me here on LinkedIn for updates and industry trends." #BrandDesign #LogoDesign #Branding #GraphicDesign #Marketing #BrandingStrategy #CustomerExperience #DesignInspiration #Starbucks #BrandingTips

𝗘𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝘄𝗵𝘆 𝗮 𝘁𝗿𝗶𝗽 𝘁𝗼 𝗜𝗞𝗘𝗔 𝗮𝗹𝘄𝗮𝘆𝘀 𝗹𝗲𝗮𝘃𝗲𝘀 𝘆𝗼𝘂 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗵𝗮𝗽𝗽𝘆 𝗮𝗻𝗱 𝘀𝗮𝘁𝗶𝘀𝗳𝗶𝗲𝗱? 🌟 It’s not just about buying furniture—it’s about an experience that seamlessly engages 𝒂𝒍𝒍 𝒇𝒊𝒗𝒆 𝒐𝒇 𝒚𝒐𝒖𝒓 𝒔𝒆𝒏𝒔𝒆𝒔. The moment you step into IKEA, you’re immersed in a world that feels inviting and comforting. You’re greeted by 𝙫𝙞𝙨𝙪𝙖𝙡𝙡𝙮 𝙖𝙥𝙥𝙚𝙖𝙡𝙞𝙣𝙜 showrooms that spark inspiration and creativity, making up 80% of your experience. The visual aesthetics are designed to be calming yet captivating, with every corner carefully crafted to tell a story. As you move along the pathway, 𝙨𝙤𝙛𝙩 𝙗𝙖𝙘𝙠𝙜𝙧𝙤𝙪𝙣𝙙 𝙢𝙪𝙨𝙞𝙘 and familiar sounds fill the air, making up 10% of your sensory engagement. It’s subtle but impactful, creating a pleasant and relaxing atmosphere that makes you want to linger a little longer. The 𝙙𝙞𝙨𝙩𝙞𝙣𝙘𝙩 𝙛𝙧𝙖𝙜𝙧𝙖𝙣𝙘𝙚 of Swedish meatballs wafts through the store, teasing your sense of smell, while the texture of various materials invites you to 𝙩𝙤𝙪𝙘𝙝 and feel every product. And let’s not forget the iconic pit stop at the cafeteria for a 𝙩𝙖𝙨𝙩𝙚 of those delicious cinnamon rolls and lingonberry jam! 🍴 These elements may only account for the remaining 10%, but they add layers of warmth and connection that transform the visit into a full sensory experience. What’s the secret sauce? It’s IKEA’s ability to orchestrate these sensory touchpoints harmoniously—sight, sound, smell, touch, and taste—all working together to create a blissful experience every single time. The store isn’t just selling furniture; it’s creating an 𝙚𝙢𝙤𝙩𝙞𝙤𝙣𝙖𝙡 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙖 𝙢𝙚𝙢𝙤𝙧𝙖𝙗𝙡𝙚 𝙟𝙤𝙪𝙧𝙣𝙚𝙮. As pharma marketers, there’s a lot to learn from IKEA’s approach. It’s not enough to just present your product; you need to think about how to engage your audience on a 𝙢𝙪𝙡𝙩𝙞-𝙨𝙚𝙣𝙨𝙤𝙧𝙮 𝙡𝙚𝙫𝙚𝙡. How can you bring visual appeal into your digital content? What emotions can you evoke through storytelling? Can your messaging appeal to more than just one sense, leaving a deeper impression? Creating a brand experience that resonates goes beyond just the functional benefits—it’s about building an emotional ecosystem that delights and captivates your audience at every touchpoint. 💡 -----------------------------------------------------------------------------------Hello, I'm Deepak Jamle, committed to elevating both personal growth and business success through strategic marketing. If you're curious about how marketing in Singapore can be more accessible, let's talk. At RushCom, our mission is to democratize marketing communication, ensuring it's effective and within reach for everyone. Let’s connect and explore what’s possible. #CustomerExperience #BrandStrategy #MarketingExcellence #SensoryMarketing #IKEAExperience #EmotionalBranding #PharmaMarketing #Innovation #MarketingInsights #MarketingCommunications #RushCom

This article on "The Power of Aesthetic Empathy in Customer Experience" is a captivating read! It highlights the shift from understanding customer needs to truly excite them by tapping into what visually appeals to them, along with sounds, smells, and textures that bring joy. Aesthetic Empathy is about elevating experiences by seeing the world through customers' senses. Why does Empathy matter? - Higher Pricing Power: Customers are willing to pay more for emotionally evocative experiences. - Elevated Brand Experience: Sensory-rich moments leave lasting impressions. - Brand Differentiation: Mastering this gives brands a significant edge. - Enhanced Brand Equity: Emotional connections lead to long-term value. - Loyalty & Performance: Delighting customers fuels loyalty and business growth. Brands embracing aesthetic empathy go beyond selling products; they create unforgettable moments. Are you prepared to make your brand truly unforgettable? #AestheticEmpathy #CustomerExperience #BrandLoyalty #Innovation

How much better is a premium experience compared to a regular one? Last month, during my visit to Prague, I stepped into the Diptyque Paris store. There, I noticed how a premium brand: - not only sells a product, they also sell an experience - carefully crafts every customer touchpoint - facilitates easy recollection of the experience through design choices - shows how small design changes can significantly impact brand perception - educates customers about quality. On the left are scent trials from a regular store I visited last weekend. While the perfumes were great, I now struggle to recall their names. On the right are test strips from Diptyque Paris, where I visited last month, and I can easily identify the brand and perfumes. Upon receiving a Diptyque candle as a gift from &Open, I became fascinated by their product quality and branding. As I took a deeper dive, I noticed how they have extended their design across different categories and products. With a simple design change—having dedicated test strips for each perfume—Diptyque has forged a strong connection and made it effortless for customers to recall the experience months later. Regarding the perfumes or products itself, they were of premium quality. Although faint, I can still detect the aroma of the perfumes. The key takeaway for designers, product folks, or anyone involved in creating something valuable is this: Start with a great product, but the job doesn't end there. Pay attention to everything around the product to ensure the entire experience is delightful. #product #customerexperience #branding

Discovering Sensory Branding felt like stumbling upon a hidden treasure in the vast landscape of marketing. From the moment I encountered it, I was hooked. It stirred a deep curiosity within me, urging me to delve deeper and uncover its mysteries. My journey into Sensory Branding began at Amyable Studios | Brand & Packaging Studio where my mentor Amrutha Sukumaran shared her wealth of knowledge with me. Her insights didn't just educate me; they ignited a passion that I couldn't ignore. I was determined to understand Sensory Branding beyond the textbooks and articles. But understanding Sensory Branding wasn't enough; I wanted to experience it firsthand. So, armed with curiosity and a thirst for knowledge, I set out to explore malls, brand outlets, cafes, and restaurants. I wanted to see how brands used sights, sounds, and scents to create unforgettable experiences for their customers. When I stepped into those cozy cafes, I was immediately enveloped in a world of sensations. The aroma of freshly brewed coffee mingled with the gentle hum of conversation, creating an atmosphere that was both inviting and comforting. It was a perfect example of Sensory Branding in action, and it left a lasting impression on me. If you're curious to learn more about Sensory Branding and how it can transform your brand, read the blog: https://lnkd.in/dynAwBdk #amyablestudios #designagency #brandstrategy #branding #sensoryexperience

Great retail designers understand cultural context and adapt brand experiences to align with deeper consumer insights to help shape innovative store design.... #retaildesign #retailstrategy #storedesign #customerexperience

Building a brand goes far beyond creating a pretty website or polished social media posts. It’s about weaving your brand values into every interaction, no matter how small. Recently, I visited Go Native, a restaurant chain in Bangalore known for its sustainability focus. From the decor to the cutlery, everything spoke of their commitment to the environment. But what really struck me was when I asked for a tissue out of habit. The attendant offered me a choice between a tissue or a cloth napkin which prompted me to question whether I really needed a tissue or I can make do with a napkin as well. A small gesture, but it showed how deeply ingrained their brand identity was—even in the smallest of details. This is how branding should be. It's not just what you say, but how you live it in every moment across the teams & ways of workings. #Branding #Sustainability #CustomerExperience #BrandIdentity #GoNative

I have purchased many IKEA furnitures over the years to know that... IKEA is not the brand that makes the best furniture out there. But how did they become one of the largest furniture retailers in the world? They lead their customers into forming relationships with their products. How? They get them to physically participate in the process of creating and assembling the furniture pieces, which results in the customers forming a greater emotional connection with the piece they built. Ultimately, they value the piece way more because people take pride in their work and develop an emotional investment when they build something with their own hands. This is a cognitive bias known as the IKEA effect—people tend to place a higher value on the things they helped create. So, how does this relate to user experience? Well, in many ways. When an end user is actively involved in the co-creation process of the design of a product, they are more likely to develop a connection or even ownership of that particular product. They are more likely to view that product with greater perceived value than what it may actually be worth. Some forms of how the co-creation process can look: ❇️ Establish an Ongoing Feedback Loop: The IKEA effect can already be integrated into the discovery phase by involving users’ inputs and getting their feedback early on in the product development process. If the end user is invited to test a prototype or product early, they are more likely to be excited and see the value in it because they think their opinions were integrated into the product. ❇️ Allow Personalization & Customization: When the end user is encouraged to customize and personalize how the interface looks for them, they develop a sense of attachment towards what they created. However, finding a balance between personalization while keeping only the necessary options is crucial—you don’t want to make this process too complex, which may ultimately overwhelm the users with choices. Overall, when your end user feels invited and listened to, they will trust you more and feel more satisfied with the result—because they have been part of the process 🌼 - #productdesign #userexperience #customerengagement #IKEAeffect #customerexperience #cocreation

The past month has been a whirlwind of meaningful work, deep conversations, and creative challenges. I’ve been fortunate to engage with people from all walks of life, whether through facilitating workshops, consulting with clients, or brainstorming ideas that push boundaries. One of the highlights was a two-day workshop at SIRS Singapore Institute of Retail Studies (NYP). I worked closely with ITE teachers and retail professionals, exploring ways to elevate shopper experiences and rethink store layouts for industries like fashion, F&B, and home decor. These sessions reminded me how powerful it is to collaborate with curious minds who are eager to innovate. A memorable moment was my visit to a family-run goldsmith retailer. Their dedication to crafting jewelry and customizing pieces for customers at an affordable cost really struck me. It reminded me how personal connections and creative approaches can make a profound impact on a business. I also working on a kreativ atelje project for TCM clinic & retail to focused on crafting memorable shopping and consumer experiences. The goal was to create a seamless experience that aligned with the brand identity and resonated with customers at every digital and physical touchpoint, from their social media, retail layout to product presentation. A key part of this was understanding how consumers perceive the brand during their interactions, and ensuring that emotional connections were built at every stage. Seeing the strategy come to life and enhance brand engagement was incredibly rewarding. Another current kreativ atelje project revolves around pandan waffles business by designing their customer journey map, business model canvas, and value proposition. The aim is to integrate these elements into a cohesive brand identity and corporate standards. During the execution of the customer journey map, the client has already started seeing improvements in their operations and customer interactions. This approach will help them improve their offerings, maintain high-quality products and services, and strengthen their position within the market, setting them up for long-term success. setting them up for long-term success. It's been a fulfilling process to see how small adjustments can make a big difference. Looking back, what ties all these experiences together is the theme of connection. Whether it’s working with clients, collaborating in workshops, or shaping design strategies for clients, I make sure I'm listening and understanding their questions and queries. The past 30 days have been about my growth journey - When I am giving, I am also learning at the same time. I’m excited to keep learning and creating in the months ahead. #peopleexperience #design #creativity #innovation #future #lifelonglearner #designstrategy #businessdesign #businessblueprint #serviceblueprint #consumerexperience #retaildesigner #corporate #branding #marketing #strategy