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Introducing Pantone Color of the Year 2025: PANTONE 17-1230 Mocha Mousse An evocative soft brown that transports our senses into the pleasure and deliciousness it inspires as the Pantone Color of the Year selection for 2025. A warming rich brown hue, PANTONE 17-1230 Mocha Mousse nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort.  Infused with subtle elegance and earthy refinement, PANTONE 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, PANTONE 17-1230 Mocha Mousse envelopes us with its sensorial warmth. There is a growing movement to align ourselves more closely with the natural world. Characterized by its organic nature, PANTONE 17-1230 Mocha Mousse honors and embraces the sustenance of our physical environment. Imbued with authenticity PANTONE 17-1230 Mocha Mousse finds harmony and balance between the demands of modernity and the timeless beauty of artful creation. Learn more about PANTONE 17-1230 Mocha Mousse here: https://lnkd.in/ed_ff22H #pantone #pantonecoloroftheyear #pantone2025

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Maciej Białek 🪼

🌈 RALRAW™. Water-saving colors.

2w

the taste of mud - fits the current situation in the world 😭

Rima Tagougui 🐝SEO

I help companies grow through SEO | Powerful digital strategies to achieve your marketing and business goals | Engaging content creation 📝 | Founder of Bee2B Marketing 🐝

2w

If disappointment were a color 🙃

Vanjela B.

Senior Social Media Strategist ✦ The Weavr ✦ Converting brainwaves to brandwaves on social media ✦ Project Manager ✦ Personal Branding Mentor ✦ Tech savvy ✦ I reply in unhinged GIFs ✦ aka known as the ✨ girl

2w

Um... yea no. We all thought it, we all see what it looks like and mousse is not what comes to mind.

It’s finally our year!! We see this color every day 😂 Thank's Pantone.

Andreia Ventura Mira

Growth Enabler & Detail Ninja @ PACO Services

2w

I say it matches the year we are about to have.

Pantone, I absolutely love the color—it’s stunning! In fact, I selected it for our silk collection four months ago. However, for this shade to truly shine, it needs a shimmer; otherwise, it risks washing out lighter skin tones. After reading Chromophobia and exploring the history and cultural implications of color in the U.S., it’s clear how deeply rooted biases still influence color selection and perception. I strongly encourage the Pantone team to examine the diversity of their team, as it directly impacts how these color choices are made and the perspectives they reflect. Diversity matters, even in color choices!

Carl Desmond

Director @ niceguy design | Creative Ideation, Creative Direction, Creative Specialist

2w

There are no “bad” or “good” colors - there are only good and bad combinations of colors.

As soon as the Pantone is announced each year we see an increase in this color garment and color ink being used for decoration orders. It's fun to watch the trends change!

Chloe LeBleu

Creative Director - Texas Pipe Family of Companies

2w

Love you so so very much Pantone, but would've loved to see you fully embrace the red hue that is trapped inside of that mousse, instead of retreating to a safe, 2015 Yeezy brown. Great color but doesn't seem to match the moment! Maybe y'all were wanting nostalgia, and some of us are wanting something novel? We can't go back to pre-Covid. We must move forward!

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