LiveRamp’s Post

For most businesses, St. Patrick's Day may not be the busiest holiday but it is the booziest. (We will never apologize for a pun!) What may surprise you, though, is that while the holiday is most popular with the 18-to-34 age demographic, three-fourths of consumers with children plan to celebrate, making it one of the family-friendliest holidays of the year. How do you plan to tap into your audience? https://lnkd.in/gtBnewkT #StPatricksDay #StPatricksDayMarketing #MarketingTips #MarketingAdvice #ElevateMyBrand

I'm very proud to share this update for a variety of reasons: 1) Within six months of acquiring Big Village , we developed and launched a new product that combines strengths of multiple business units in a true, collaborative effort. Big Village and Wild Sky Media saw a potential opportunity and chased it down to a monetizable product. Belief + Collaboration. 2) This product, MomLife, validates our investment thesis. We believe that combining deep, qualitative consumer insights with media will deliver better outcomes for brands and agencies. Death to silos. 3) Behaviors and attitudes matter in successful marketing. Stop trying to slice another a*s hair on data and thinking that it will drive your brand and sales. It won't. There is too much chaos in the ad supply chain ecosystem for this strategy to work. Back to basis folks. @digiday ADWEEK POSSIBLE Greenbook Lenny Murphy Kristina Pelkey Nagle Jennifer Adams https://lnkd.in/ejqSbRue

A little comedic relief as we approach the weekend. In a world where we feel fundamentally divided, overwhelmed with economic shifts that impact households, divisiveness and feeling socially isolated/insular. Target gives us content in this ad that allows some escapism through a satirical adaptation of Santa Claus. I found this Target ad to be comical and timed perfectly. In the ad, Target debuts Kris, a modernized version of Santa Claus to showcase the different deals at Target leading up to Christmas. This approach was birthed through consumer insights and understanding the burden and stress that comes along for many consumers during the holiday season. I like any company’s ability to leverage robust insights to make strategic decisions that speak to consumers needs. Target hit the nail on the head with this ad. It’s timely, it appeals to consumers pain points, it shows a sense of levity and humor, and most importantly, the product assortment seems approachable economically. I wonder if they’ll debut a modernized Mrs. Claus to bring in an even more comprehensive consumer demographic… https://lnkd.in/gY5gwZi2 #retail #holidays #strategy #consumerexperience Target

📈 Retail media is evolving fast, with new ad formats, non-endemic partnerships, and competition from financial media networks changing the game. Dive into our charts to see where retail media is headed next: https://lnkd.in/eJVBMPhV #retailmedia #retailmedianetworks #advertising

Time for some Christmas cheer? Sharing this article on The Drum by my colleague, Branwell Johnson, which delves into the latest Advertising Association / WARC figures which forecasts a £10.5bn record ad spend this festive season... From inventive campaigns to a shift in media strategies, it’s clear that brands and agencies are adapting to make an impact during this crucial period, with the likes of Boots, Asda and Waitrose all finding inventive ways to stand out. I was pleased to contribute to the piece, reflecting on how brands are navigating challenges while embracing new opportunities:  “Amid a challenging year, brands are proving resilient and ready to innovate. With advertisers increasingly willing to push boundaries and consumers eager for new ways to engage, this season is looking less about following tradition and more about exploring new tactics." Looking ahead to 2025, there’s room for cautious optimism as marketers (and their agencies) continue to adapt and evolve. This season’s creativity and experimentation set a strong foundation for what’s to come. You can read the article here 👉 https://lnkd.in/erxGmicz Which brands are 'sleigh-ing' it for you this year? #Advertising #Marketing #ChristmasCampaigns The Drum Network

As many DEI advancements are being dismantled across the country, many advertisers are choosing to invest more. Are you investing in diverse media or have you scaled back in 2024? DEI will continue to exist and just adapt to all the rollbacks! If you're not investing in diverse media, you're leaving a lot of money on the table. Black, APPI, and Latino communities are set to spend over $5 trillion in 2024, and this is only expected to grow. Don't miss out on this opportunity. Let's embrace and support diversity in our media investments! #DEI #DiversityInMedia #InclusiveMarketing #Advertising #2024Trends #DiverseMedia #URLMedia #URL

What a week to be a 00’s pop star. If there’s one thing the UK loves, it’s a throwback – and brands are capitalising on it brilliantly. At TMW Tomorrow, we recently explored the power of nostalgia in marketing, and this week’s supermarket sweep is testament to that. Lidl x Hunsnet x Martine McCutcheon x Charity Shop Sue x Diane from the Traitors x Gina G - when I opened up TikTok and saw Martine shimmying in the middle of Lidl I wasn’t sure if it was going to be a good day or if I was having a fever dream. Popped a couple of non brand lemsip and was relieved to see it was reality and I am now obsessed with whoever sold this in. Waitrose x S Club - imagine my surprise when just a day later I saw Rachel Stevens leading me into what startlingly looked like the Clapham Common Waitrose to meet the rest of the gang in, you guessed it, the aisle of Waitrose for a some choreo to Your My Number One. What’s next? Liberty Tesco X-Tra? It’s the nostalgia we love, with a twist, speaking directly to millennials and Gen X as they hit new life stages (the kind that needs a big shop). But this isn’t just feel-good marketing. It’s smart. We’re seeing the return of hyperpop (thank you, Charli XCX), minor celebs re-emerging with just as much cultural capital as they had in their prime (now reaching entirely new audiences thanks to the creator economy), and the need for light, funny content in an era we’ve unofficially dubbed “Recession-core.” It’s no coincidence these campaigns are landing now. Gen Z and millennial marketing teams are steering the ship, creating a more splintered and diverse cultural framework where they recognise obscurity sells. In a world where anything can takeoff if it’s packaged right, nostalgia x novelty x absurdity feels like a winning formula, or a Huns Handbook if you will. While not everyone will be able to pull it off, I love that the UK for all its flaws knows the key to our hearts is a sparkly pant suit, autotune, and a BOGOF deal on knock off whispering angel.

What impact has switching its strategy towards brand-building had for ASOS.com? Marketing Week has reported positive early signals including: 🌱 10% uplift in new customers 🌱 2% uplift in organic web visits ☑ Download The Key to Unlocking Brand Building, our free two-part guide packed with case studies like ASOS.com, Airbnb, Currys plc and more 👇 plus plenty more practical advice to help marketers successfully shift business focus from short term measures to longer-term demand building. Link in comments. hashtag #brandbuilding hashtag #crediblemarketer hashtag #demandbuilding hashtag #businesscase hashtag #marketingeffectiveness hashtag #casestudy

In the last week we have seen advertising mis-steps (aka MASSIVE fumbles) from big brands like Apple and Bumble. This begs the question: “how did these ads launch to the public and ever see the light of day in their current state?!” They not only alienate their target consumers, but they also come as a complete departure from their core values as brands. All of this could have been avoided if they invested in pre-launch campaign testing or concept validation! Carving out a little bit of the budget to ensure you are not missing the mark with your consumers and in story interpretation is something all brands, but especially smart brands, should be doing. By not spending a little money to test these ads/campaigns with consumers before they launched, it cost them so much more - consumer trust, loyalty, and loads of bad press and backlash. This is the ultimate lesson we see time and time again (especially as insights professionals), that it pays in dividends to invest in your consumers, and give them a seat at the table. At the end of the day, they are the ones you’re feeding!

Do YOU know your audience? Our updated Holiday Marketing Guide reveals how to align your strategy with generational shopping patterns. 🛒 Tap into these insights and more to make this season unforgettable! 📊 https://lnkd.in/ere4Sthk #DigitamMarketing #GenerationalMarketing #HolidayTrends #AdTech