Michael King

Michael King

Brooklyn, New York, United States
28K followers 500+ connections

About

👨🏾‍💻 I'm an international award-winning marketing thought leader and technologist with…

Services

Articles by Michael

Activity

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Experience

  • iPullRank Graphic

    iPullRank

    New York, New York, United States

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    Greater New York City Area

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    United States

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    New York, New York

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Education

  • Howard University Graphic

    Howard University

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    Howard University, located in Washington, D.C., is the most culturally diverse, research-intensive, and historically Black private university. Founded in 1867, Howard University is a private, research university comprising 13 schools and colleges.

    To date, Howard has awarded more than 120,000 degrees in the arts, the sciences, and the humanities, and more on-campus African-American Ph.D. recipients than any other university in the United States.

    With an abiding interest in both…

    Howard University, located in Washington, D.C., is the most culturally diverse, research-intensive, and historically Black private university. Founded in 1867, Howard University is a private, research university comprising 13 schools and colleges.

    To date, Howard has awarded more than 120,000 degrees in the arts, the sciences, and the humanities, and more on-campus African-American Ph.D. recipients than any other university in the United States.

    With an abiding interest in both domestic and international affairs, the university is committed to continuing to produce leaders for America and the global community.

    Core courses included the following: Software Engineering, Algorithms, Data Analysis, Data Communications, and Computer Systems.

Licenses & Certifications

  • Google Analytics Individual Qualification

    Google

    Issued Expires
    Credential ID 00607939

Volunteer Experience

  • Startup Institute Graphic

    Adjunct Instructor

    Startup Institute

    - 2 years 10 months

    Education

    Startup Institute is the #1 career accelerator, helping individuals gain the skills, mindset, and network to succeed in jobs at startups and high-growth companies. The full-time, immersive, 8-week program is offered in Berlin, Boston, Chicago, and New York.

    As an instructor for the digital marketing track I lead interactive sessions around content strategy and email marketing. I supported students individually to think critically, apply concepts and dive deeper into the topic.

  • Pubcon Graphic

    Speaker

    Pubcon

    - Present 12 years 3 months

    Education

  • Moz Graphic

    MozCon Speaker

    Moz

    - 8 years 1 month

    Education

  • Distilled Graphic

    SearchLove Speaker

    Distilled

    - Present 13 years 3 months

    Education

  • SMX - Search Marketing Expo Graphic

    Keynote Speaker

    SMX - Search Marketing Expo

    - Present 13 years 4 months

    Education

  • Digital Summit Series Graphic

    Speaker & Workshop Leader

    Digital Summit Series

    - 6 years 4 months

    Education

  • Moz Graphic

    Contributing Author to Inbound Marketing & SEO book

    Moz

    - 2 months

    Education

  • RAND Corporation Graphic

    Board Member

    RAND Corporation

    - Present 3 years

    Civil Rights and Social Action

    Board Member of the Center to Advance Racial Equity Policy.

Publications

  • Personas: The Art and Science of Understanding the Person Behind the Visit

    Moz

    I explain in-depth how and why to build personas for modern digital marketing.

    See publication
  • Inbound Marketing and SEO: Insights from the Moz Blog

    Wiley

    As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a…

    As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques:

    Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends
    Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization
    Focuses on leveraging existing platforms like social media sites and community for inbound marketing success

    Inbound Marketing and SEO is a must-have for marketers in today's online world.

    Other authors
    See publication
  • The Noob Guide to Link Building

    Moz

    A beginner's guide to building links.

    See publication
  • Craig Kilgore Interviews SEO Manager & Rapper Mike King (@iPullRank)

    Craig Kilgore

    An expert interview with inbound marketing manager, Mike King.

    See publication
  • The New SEO Process (Quit Being Kanye)

    SEOmoz

    The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same. Currently there are several segments of SEO strategy seen as optional that are actually absolutely imperative to the success of an SEO campaign, as well as to the synergy of other initiatives within the marketing mix. In other words, SEO must adopt and adapt in order to be taken seriously and command the type of influence required to…

    The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same. Currently there are several segments of SEO strategy seen as optional that are actually absolutely imperative to the success of an SEO campaign, as well as to the synergy of other initiatives within the marketing mix. In other words, SEO must adopt and adapt in order to be taken seriously and command the type of influence required to drive change. As it stands, SEO looks to disrupt the symphony (or cacophony) that is a brand’s marketing mix. Let’s discuss a new process that allows SEO to improve the effectiveness of all digital marketing channels – not just inbound.

    See publication
  • Just How Smart Are Search Robots?

    SEOmoz, Inc

    I present a case with evidence from patents owned by Google, Microsoft, and Yahoo! proving that search engine spiders are actually headless browsers rather than text-based programs.

    See publication
  • Keyword-Level Demographics

    SEOmoz

    Use facebook data with search referrers to get keyword-level demographcis

    See publication
  • 8 Tactics for Defending the SERPs

    Distilled

    Off-site tactics for defending the SERPs when your client isn't quite on board with the SEO program

    See publication
  • Throw Away Your Form Letters

    SEOmoz

    5 Principles to Better Outreach Link Building

    See publication
  • The Cat in the Hat Teaches SEO

    Unbounce.com

    Eliminating keyword ambiguity with a/b testing

    See publication
  • Agency vs In-House vs Freelance SEO: The Endless Debate (starring Mr. Men

    SEOMoz Inc

    This is a blog post about the pros and cons of different career options published on a leading SEO industry blog.

    See publication

Courses

  • Contemporary Management Practices

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Projects

  • CopyScience Software

    - Present

  • Exact Science Software

    - Present

  • The Science of SEO

    - Present

  • Authora - Open Author Graph

    Authora is an Author Graph, built using the 2010 Common Crawl Corpora.

    Concept developed by Michael King & I. When he started at iAcquire, I was retained to develop the project.

    Launched at MozCon 2012. Invited by Lisa Green of the Common Crawl Foundation to enter First Code Contest; but unable to get approval to open source it in time, as required by the competition rules.

    This prototype led to the development of ClearVoice.

    Technology Stack:
    * AWS
    *…

    Authora is an Author Graph, built using the 2010 Common Crawl Corpora.

    Concept developed by Michael King & I. When he started at iAcquire, I was retained to develop the project.

    Launched at MozCon 2012. Invited by Lisa Green of the Common Crawl Foundation to enter First Code Contest; but unable to get approval to open source it in time, as required by the competition rules.

    This prototype led to the development of ClearVoice.

    Technology Stack:
    * AWS
    * Python
    * MongoDB
    * Wordpress

    Other creators
    See project
  • Broken Link Index

    The Broken Link Index is a topical index of "broken" content resources for "Broken Link Building," built using the 2010 Common Crawl Corpora.

    Concept developed by Michael King & I. When he started at iAcquire, I was retained to develop the project.

    Launched at MozCon 2012. Invited by Lisa Green of the Common Crawl Foundation to enter First Code Contest; but unable to get approval to open source it in time, as required by the competition rules.

    This prototype led to the…

    The Broken Link Index is a topical index of "broken" content resources for "Broken Link Building," built using the 2010 Common Crawl Corpora.

    Concept developed by Michael King & I. When he started at iAcquire, I was retained to develop the project.

    Launched at MozCon 2012. Invited by Lisa Green of the Common Crawl Foundation to enter First Code Contest; but unable to get approval to open source it in time, as required by the competition rules.

    This prototype led to the development of ClearVoice.

    Technology Stack:
    * AWS
    * Python
    * MongoDB
    * Wordpress

    Other creators
    See project
  • Runtime Movie

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    Other creators
    See project

Honors & Awards

  • Top 16 Brilliant Thinkers to Follow on LinkedIn

    LinkedIn

  • Search Marketer of the Year

    Search Engine Land

  • Article of the Month

    SearchEngineJournal

  • Top Speaker

    Digital Summit

  • Top Speaker

    Digital Summit

  • Top Post of the Year

    Moz

  • Top 20 Growth Hacking Strategist You Should Follow

    Forbes

  • Top Post of the Year

    Moz

  • Best Speaker

    OMCap

  • Top Post of the Year (x2)

    Moz

  • Top Post of the Year

    Moz

  • Top Speaker

    SearchLove

Languages

  • PHP

    Native or bilingual proficiency

  • English

    Native or bilingual proficiency

  • C++

    Professional working proficiency

  • JavaScript

    Professional working proficiency

  • Python

    Full professional proficiency

  • African American English

    Native or bilingual proficiency

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