James Caldwell’s Post

When I was 19, Gary Vaynerchuk asked me to drop out of school to build community engagement products for his 10M+ fans. Historically, there’s a handful of ways to turn fans into engaged community members. Typically the process goes: → Facilitate shared experiences for fans (Host events, build an online community, etc.). → Provide a way for fans to deepen relationships and form new ones. The key point here is that if you can get fans to form relationships with each other, it leads to long-term engagement. Long term engagement leads to higher retention and word of mouth. This general framework is applicable when building any form of community, whether it’s a paid membership, customer community, or a meaningful work culture. Unfortunately, there’s a lot of friction when creating events, or online communities … this is one of the reasons I decided to start Intros AI. Message me for details 😉 By directly introducing people to one another, whether they’re fans, paying members, or employees, you can engineer engagement. If you enjoyed reading this and want to see more stuff like this in the future: → like and comment on this post → check out my profile → send me a connection request This tells the algorithm to show you my content more often. Happy connecting 🤝

Check out this post, covering an inspiration for our product: "Unfortunately, there’s a lot of friction when creating events, or online communities … this is one of the reasons I decided to start Intros AI."

Whatever you think the future holds... …our new report, "The Future of Socialising," will broaden your perspective. Here’s a taster: Just imagine reliving any memory you want with advanced screenless Extended Reality. Would you rather transform your TikToks into vivid, interactive scenes where you can step back into that dance challenge and do it all over again? ...or relive a pivotal moment in your life, all rendered in stunning detail to allow you and your loved ones to immerse fully in those precious times again? Reliving Memories like these is just one example in our SocialVerse prediction. It's all about a future where we socialise with everyone who shares our values—regardless of age, time, and place. → Curious to see more? Comment "The Future!" below for our complete report – "The Future of Socialising."

I’ve seen too many lies about Social Media. Here are some truths: The algorithms make everyone equal. Someone with no posts and no followers is equal to The Rock or Kylie Jenner. Yes. If you put out a great piece of content that has high watch time, saves, retention, shares… it can reach 10-100 million people. What having lots of followers (community) does is test the content to a larger audience. But it may fail with that larger audience. The algorithm is all powerful here. You’ll see times where celebrities with 200 million followers barely crack 10,000 likes. The lesson: Focus on reach & great content Everything will work out. Followers are overrated unless you are putting out similar content day after day / are building a real community filled with interactions. 🏀 Buster Scher

→ Memes aren't just for fun anymore—welcome to the age of Memetic Warfare. Memes have evolved beyond geeky jokes and viral images. They’re now powerful tools used in social movements, political campaigns, warfare, and even corporate branding. Memes have become the digital age's most powerful weapon. What started as simple, humorous images shared among internet geeks has transformed into a global phenomenon capable of swaying opinions, igniting social change, and even disrupting entire nations. Think about it: → A single meme can shape public opinion → It can spark a global conversation → It can rally a community or divide one A well-crafted meme can convey complex messages in seconds, bypassing lengthy articles and debates. It can spread misinformation faster than the truth. This makes memes the ultimate shortcut to mass communication, enabling anyone with an internet connection to influence the minds of millions. We're witnessing an era where memes are becoming modern-day propaganda. They’re concise, relatable, and easily shareable, making them the perfect vehicle for spreading ideas and influencing behavior. This isn't just speculation—it's happening right now: → Memes are used to mobilize voters → They're weaponized for tools in psychological warfare → Brands leverage them to create deep emotional connections What does this mean for you? ✔ Understand the power of the meme: memes are not just entertainment; they are a form of communication that can shape beliefs. ✔ Be mindful of the content you consume and share: Every meme you see or share carries a message, intentional or not. ✔ Recognize the potential for influence. Memes can inspire positive change, but they can also be used to manipulate, deceive, or do harm. Memetic warfare is real. It's time you started to pay attention. The next time you scroll through your feed, remember—you're not just looking at pictures; you’re witnessing the front lines of a new kind of war.

Tech founders hate writing about this. But it brings an influx of customers for their companies. Telling personal stories. Almost all the founders I talk to believe that nobody wants to hear about the things going on in their personal lives. Which isn't true. Part of building a solid personal brand that has engaged followers is telling personal stories. These are unique to you. Nobody else has had that experience. You can choose between talking about the events in your personal life or the things going on behind the scenes as you grow your business. A combination of the two works really well. So far all the tech founders reading this: Get rid of the idea that people don't want to hear about your personal life. These posts build the relationship between you and your audience.

"My reach and impressions are down" Here is a simple way you can reverse that ⬇️ It's true, it's harder to get reach and engagement. LinkedIn is more competitive in 2024, than it was in 2023, so you need to adjust your strategy. Your posts are shown to people who previously interacted with you. If you want more reach, you need to interact with more people. ➡️ Reply to anyone who comments on your posts. ➡️ Comment meaningfully on 20-30 posts per day. ➡️ Thank people in the DMs for their comments and support. If you stick to that routine, you're reach, engagement and visibility will grow. Need some help? Commenter.ai | More engagement in less time will give you editable comments so you can commenter more and faster.

Kenji optimizes your instagram game. The AI-powered instagram bot gets you more followers, likes, and engagement. Kenji is an AI-powered Instagram growth solution. No technical knowledge required. Kenji's easy setup and advanced artificial intelligence technology make it effortless to automate your Instagram engagement and gain real followers.

💡In 2025, your technical skills won’t be enough. Companies are looking for more—they’re looking for ‘creator employees’. Who’s a creator employee? It’s someone who does more than just the job. They share their story 📖, build trust 🤝, and create a following 📈. hashtag #GenAI can write, code, and analyze—but it can’t replace your voice, your authenticity, or the relationships you build. And here’s the kicker: 📊 82% of people trust a company more when its employees are active online. Creator employees are more than assets—they’re amplifiers. They attract talent 🎯, build communities 🌍, and bring a human face to their companies. Especially in tech, where competition for talent is fierce, hashtag #creator employees will be the ultimate edge. You’re not just an employee—you’re a brand ambassador, a community builder, and the trusted face in a sea of algorithms. #copied #shubhamjaiswalhr

"Engage with top creators from your field" is one of the most common pieces of advice for those looking to grow their LinkedIn profiles However, I don't necessarily agree with that. Why? Because a lot of top creators suck. Their content is often generic, and many of the comments they receive are artificial, often generated by AI As a result, they attract low-quality engagement—people who probably won’t be of much use to you, especially if you’re a service provider Many of their followers are simply looking to farm engagement quickly by leaving AI-generated comments, not realizing that it’s obvious to others and often results in little to no meaningful interaction Instead of focusing on top creators, find a few individuals with decent followings who consistently post quality content and receive authentic engagement Interact with their posts—genuinely. Avoid using AI unless you really know how to use it, and let’s be honest, most people don't I guarantee you’ll get better results by engaging meaningfully than by leaving AI-generated comments on every top creator's post and hoping for a miracle to grow your LinkedIn :D