Matt Freeman

Today it seems like getting your strategic narrative right is on everyone's agenda. In this article, I have brought together some of my thoughts and share some experiences and tips, gained during the journey for many global investment firms doing exactly that. Happy reading.

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Video advertising requires a new metric to determine the right balance of efficiency, attention and impact. Some agencies are already stepping up and using CPS Viewed, or Cost Per Second Viewed, as a primary metric. Find out what that means https://lnkd.in/gHfEYmk6 #advertising #videoadvertising

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Adtech M&A is certainly heating up. Last week Digiday reported that Teads is exploring various sale options. This kind of news piques our Quo Vadis curiosity. So we did our best to puzzle together a fundamental valuation model. As imperfect as it may be, our model tells us that $2.2 billion is close to the magic number. Get the details and see how we get there: https://lnkd.in/ee6wEyXM Subscribe to Quo Vadis to follow this very interesting adtech valuation story! #adtech #programmatic #radicaltransparency

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Thank you, Rishad Tobaccowala, for joining The S2G Podcast.  I learned so much from this conversation about the dynamics influencing the future of work and how business leaders can think about navigating current trends. As a marketer, your insights on the need for Cognition, Creativity and Curiosity as AI tools advance particularly resonate.  Suggestions for guests on our podcast? DM me or leave a comment!

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The AI Marketers Guild (AIMG) asked me join David Berkowitz to moderate a session in their regular series. The session topic is Authentic Brand Building with Gen-Z in the Gen AI Era. The format is a virtual roundtable on this hot topic. You can check it out here: https://lnkd.in/dif4ACss This is an invite only session for one hour the first week of October. If you work at a brand or agency please request to join. #aimarketing, #virtualevent, #brandbuilding, #GenZ

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Advertisers everywhere are looking to make the most of AI. While those in AdTech look to make use of its data analysis capabilities, I find it interesting how advertisers themselves are looking to incorporate AI into the creative aspects of advertising, especially as an alternative to A/B testing. Things like dynamic personalization certainly seem interesting, but questions about how the cost inherent to these tools translates over to results still looms heavy over the industry as a whole. #AdTech #Innovation #Data #AI

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Inspiring thoughts from Roy Armale accelerating our WPP #AI product offering. The "Hidden WHY" reflecting our human behavior matters a lot in Marketing, and I can't agree more with this point of view and the importance of harnessing the power of both #human and #AI to enhance customer experience with #empathy. Our expertise in #BehaviorScience blended with our advanced #AI and #MarTech capabilities put us in the best position to help our clients in their transformation. #Marketingtransformation #DigitalTransformation #Data cc Rory Sutherland Paolo Mercado Christopher Brewer Daniel Beach Chris Mitchell Genevieve Tan 陈慧琳 Live With AI

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In the latest CMO edition of "At the Forefront", Managing Partner Eric Soderberg and EVP Jed Hamilton explore how press releases can make an impact beyond securing media coverage, and how they can be leveraged to engage various audiences including clients, prospects, and employees. Tune in to learn more about the diverse benefits of issuing press releases and how they can positively impact your broader marketing, communications and investor relations strategy: https://hubs.la/Q02RvnWQ0

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Bridget Esposito of Prudential Financial explains some very key thinking behind why marketers need to understand more of the technical capabilities within personalization. Watch the full 24 min conversation from Adobe on 'Operating Models and Ownership of Personalization here: https://lnkd.in/eHTGHyfs #Marketing #Personalization #FinancialServices

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If you didn't catch our Gen AI expert panel live - do yourself a favor and watch the webinar recording with a nice cup of coffee today! It was an absolutely dynamic discussion among Adobe's Chris Duffey, Estee Lauder Companies' Jennifer Lee, NYU's Nicole Alexander and Ipsos' own Kristy Click. Don't miss out on these epic insights - and check out our "Gen AI In Action" solutions toolkit! #insightstoactivate

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A short but informative read on how to achieve unified measurement/triangulation 👇

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Great post from Grace Carney Union Square Ventures on The Fragmentation Of Search: https://lnkd.in/egwnR95D Are consumers willing to pay for Search? We'll be able to answer that question in a subset of what current search excludes, when we launch our edtech MVP of MakeLoveNotPorn Academy in a few months' time: https://lnkd.in/e3jbrak6 - the aggregator hub for the best of the world's #sexed, searchable by age-appropriateness, cultural sensibility etc. At a time when open healthy #sexed is being censored and deplatformed everywhere (including deliberately in search), parents and teachers have told me for years, we'll pay anything for this service (while VCs/investors have refused to fund anything to do with this topic). We'll see - watch this space 😎

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Thank you Tatiana Nery Lindenberg and Andrew Martschenko and our research partners NewtonX for these timely and critical insights as M&A starts to heat up again. The impact of the deal only BEGINS the moment the deal is done. Long term success depends on how the business and brand transformation is managed post deal. Let's talk!

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Google 🍪 announcement + Oracle 💰 settlement signal a shift to Consumer-centric advertising. The recent #adtech developments at #Google and #Oracle may seem disconnected at first, but they signify a significant shift towards consumer-centric advertising. Alongside Apple, these tech giants are embracing privacy concerns and strategically repositioning themselves by prioritizing consumers. This move aims to reduce risks and drive growth by empowering consumers, advocates, and next-gen companies to innovate new approaches in place of legacy adtech. The ripple effect is evident, with companies like Amazon and Meta expected to follow suit to mitigate the legal and financial risks highlighted in the coverage of Oracle's recent settlement. I transitioned from retail and ecommerce to adtech two decades ago with a vision to revolutionize advertising by attacking the inefficiencies of offline methods adopted in the digital realm. Seemed like an easy fix but it turned out to be a long slog. I also saw the inherent risk from cookies that hold adtech together to this day. Now it seems the consumer is finally getting a seat at the advertising table, and they don't like cookies or spam. For advertising and publishing businesses, the time is ripe to pivot towards alternative strategies in alignment with this evolving landscape. Seeking expert guidance to navigate these transformations could be the key to staying ahead in this dynamic environment. DM me for a chat or simply to chew the fat :) Google announcement - https://lnkd.in/gu9a-wba Oracle coverage- https://lnkd.in/gA9H-Fey My take from 2013 - https://lnkd.in/gB8QCjF

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How Adelaide is helping publishes like the NYT realize the value of their inventory.

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Explore this company's innovative approach to personalization across various media - The Think Factory Podcast™ 🎙 Tune into our latest podcast featuring Katie Fisher, Sales Executive of XMPie, A CareAR Company. Hosted by OGC Solutions® | Santomassimo Davis LLP, in this episode discover how XMPie, A CareAR Company continues to push the boundaries of omni-channel marketing, enhancing engagement and maximizing ROI for businesses. Listen Now - https://conta.cc/464MtOr #NewEpisode #NewPodcast #TheThinkFactory #TheThinkFactoryPodcast #print #digitalmarketing #AI #omnichannelmarketing

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Are you maximizing the potential of CTV for your brand?📺✨ CTV has become a game-changer for brands and agencies, offering unmatched reach and engagement. But are you truly tapping into everything it has to offer? - Be sure to make plans to attend Stirista's panel us at Advertising Week New York, modrated by our Founder / CEO Ajay Gupta as we dive deep into Addressable CTV's full potential! Our panel of industry experts will cover: 🔍 Elevating Transparency: Gain control and clear insights. No more walled gardens or hidden fees. 🚀 Taking Control of Your Strategy: Go beyond linear limitations with targeted messaging. 🎯 Non-Skippable Engagement: Learn how to deliver impactful ads that keep your audience engaged. We look forward to seeing you there! Media Stage 📅 Monday, October 7th, 2024 🕒 3:30 PM EDT  📍 The Penn District, 100 W. 33rd St, New York, NY Moderator: Ajay Gupta – Founder & CEO, Stirista Speakers: Jason Swartz – VP, Advanced Advertising, New York Interconnect Gretchen Littlefield – CEO, Moore Kris Magel – Head of Global Agency Partnerships, FreeWheel Sarah Zurell – Chief Marketing Officer, CELS Brands

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