Corrales Cachola

On the second to last episode of The Author Factor Podcast (#248), I'm having a great marketing conversation with multi-book author Michael W. Lynch, CFP®, ChFP®, CLU®, CASL. Michael believes in the power of distinguishing himself and his firm, by publishing and using books as a way to attract new clients. During our conversation he shared several valuable nuggets including one on why he created a laser-focused book for one specific organization. Check it out below. #AuthorFactor #ShortBooks #BiteSizedBooks #FinancialPlanning 

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Why just rep your brand when you can *wear* it? 🎨 Custom illustrated designs aren’t just for your website or business cards—they’re for your t-shirts, mugs, and everything in between. #WearYourBrand #CustomDesigns #MerchThatMatters

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Is your brand missing a crucial piece? If you have a logo but no brand kit, you're not utilizing your full potential. 🌟 A well-designed brand kit includes all the essentials—colour palettes, typography, templates, and guidelines—to ensure a cohesive and professional brand presence. Let’s work together to develop a comprehensive brand kit from your existing logo. Elevate your brand’s consistency and impact. Contact me to get started! #BrandKit #ProfessionalBranding #DesignStrategy

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CFP Board are you going to pull these ads? Let's fix this please!!! What about CFP's volunteering pro bono tax advice? Speaking at the library? Reaching out to victims of financial abuse to provide counsel? Starting practices that serve the underserved? Standing up against fraud, corruption, and abuse in the financial products world? Using their planning skills to be on boards of charities? Organizing a group volunteering event for their company and/or other financial professionals? All of these are things that the CFPs I know have triumphed. This is what it is about. Not the naps, burritos, or the pay. This is not the correct image to put out into the world of what a financial advisor is. We need to start showing the world our hearts, not what this ad campaign conveys.

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Kickstarter success stories can be misleading. The truth is, you need a strong foundation before hitting "go." Remember Seth Godin's wisdom: "Kickstarter is a finish line, not a starting line." The key to a successful Kickstarter campaign? Securing those crucial early backers. Here's how it breaks down: * Friends, family, alumni networks – your inner circle is your initial launchpad. Don't underestimate the power of social media to rally your troops! * Guerilla Marketing - Get creative with street outreach or targeted social media campaigns to generate buzz and early interest. * The Big Guns - Established startups might leverage agencies like Rainfactory to create pre-launch excitement, craft a compelling campaign, and manage the entire rollercoaster ride. Kickstarter is just a single piece of the puzzle. Building momentum and securing those initial backers is crucial for a successful launch. #Kickstarter #crowdfunding #entrepreneurlife #prelaunchhustle #sethgodin #podcast

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𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬: 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐍𝐚𝐫𝐫𝐚𝐭𝐨𝐫 𝐏𝐫𝐞-𝐑𝐞𝐥𝐞𝐚𝐬𝐞 𝐈𝐬 𝐀𝐥𝐦𝐨𝐬𝐭 𝐇𝐞𝐫𝐞! I just got a sneak peek of the book layout, and wow—it's surreal to see it coming together like this. 🎉 Here’s the deal: I’m offering an exclusive 𝐩𝐫𝐞-𝐫𝐞𝐥𝐞𝐚𝐬𝐞 𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐟𝐨𝐫 𝐅𝐑𝐄𝐄 before it goes live in the new year. 👉 Want to review it early? - Sign up for my newsletter (link in profile), or - DM me "𝐩𝐫𝐞-𝐫𝐞𝐥𝐞𝐚𝐬𝐞" and I’ll send you all the details! I’d love your feedback as I prepare for the official launch. Let’s shape the future together. #FutureNarrator #PreRelease #Leadership #Entrepreneurship

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Financial shame can be paralyzing for many agency owners. Whether it’s credit cards or loans, addressing the elephant in the room and tackling the issues head-on can feel scary and vulnerable.  Shawndel Spader of Spader Group shared some awesome intel on the Sell With Authority podcast about how agency owners can start getting vulnerable about our finances so we can get out of the debt cycle. She emphasized that to move forward, you need total visibility. When we have full visibility into our financial health — we can prioritize, strategize, and maximize our impact. This isn’t just about numbers — it’s about breaking free from emotional shame and making informed decisions. I’m telling you, the faster we shed the embarrassment, the quicker we can build solid financial strategies and grow. Now’s the time to double down on tackling agency debt. Check the first comment for a link to the full episode. Onward with gusto!

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✨ Ready to Show Up Big and Bold? Let's Get Things Off Your Plate! ✨ It's time to create the impact you desire, serve your clients fully, and feel supported every step of the way—without the overwhelm. Here are some ways we can work together to make that happen: 1️⃣ Unicorn Retainer Packages – starting at $1k I’ll be your right-hand unicorn, here to get things done so you can focus on the big picture. Think of me as your magical support system that takes care of the details while you focus on the vision! 2️⃣ Grow-With-You Packages Pick the tasks and the amount of tasks you need completed, and I’ll jump in to make it happen! From admin work to needle-moving tasks, I’ve got your back. 3️⃣ Podcast Setup & Management Want to launch or manage your podcast but don’t have the time? I’ll take care of the setup, editing, scheduling, and everything in between so you can just hit record. 4️⃣ $20 Business Organization Cheat Sheet Start organizing your business in just 5 easy steps! This cheat sheet is designed to give you quick wins, creating more time freedom and peace in your day. DM me to chat about the support you’re looking for and to get more details on these packages. Let’s make big, bold moves together! #OnlineBusiness #VAservices #OBMsupport #UnicornSupport #SmallBusinessGrowth #PodcastManagement #TimeFreedom #OrganizedBusiness #LevelUpYourBiz #WorkLifeHarmony

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Taylor Swift's new album "The Tortured Poets Department" is prompting brands to create captivating marketing content using album references. ➡️ Tap into the buzz for increased likes, shares, and comments. ➡️ Utilize album themes to resonate emotionally with fans. ➡️ Encourage vibrant discussions about song lyrics and their meanings. ➡️ Showcase their brand's relevance by aligning with this cultural milestone. Capitalize on current trends to amplify your marketing efforts! Have you heard of 'The Tortured Poets Department' Album yet? What’s your favorite brand content inspired by the album? Share your thoughts below! #TaylorSwift #MarketingImpact #BrandEngagement #CulturalRelevance #TTPD

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If you are looking for some extra guidance getting your product to market, I highly recommend Heinrich's "Go-To-Market Playbook."

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Small Business Success: AI Fuels Productivity Without Job Losses One small business in Michigan is proving that AI can be a powerful ally. LaFleur Marketing has successfully integrated AI tools into their operations, resulting in a huge productivity boost without any layoffs. They're showing how small businesses can use AI to their advantage, becoming more competitive in the market. While the fear of AI replacing jobs is understandable, this example shows that it can also complement human skills and create opportunities for growth. Read the full article: https://lnkd.in/ec6_DsdN

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I designed this logo in less than an hour and was paid $50,000. Pardon my click bait headline, but it's a true story. If you're an owner of a creative services business charging by the hour for your services, you will remain exactly where and as you are. The charge-by-the-hour model is a relic! (even lawyers know that) What would it mean for you to collaborate with higher value clients who seek you out because they trust that you (your team) will get them to a high value outcome they can’t get from available alternatives and pay you premium fees to do so?   It’s a high bar for most professional / creative service firms. From my own experience as an owner of a creative services business, I know what it takes to go from order-taker to value creator business. Like my headline above suggests, being highly paid for outcomes rather than deliverables. There are many wise voices and experienced mentors out there advising/coaching creative service business owners on what it takes to make that transformation. Having made that leap in my business, I'm adding my voice among them. Over the past 18 months as an experiment (because this is a new client segment for me), I was able to collaborate/convince a few volunteer/pro bono clients to test my approach to helping them strengthen their competitive advantage with more ease, clarity and confidence. As a result, you can learn about my Quantum Leap Growth for Entrepreneurs of a Creative Services Business. (link in the comments) Equipped with the right mindset, guidance, and disciplined action my test subjects are happily on their way to being a value creator creative business. #whitehotcenter #creativeservices #businessdevelopment #competitiveadvantage

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It’s not your content that’s the problem. It’s your confidence in your identity. Your business starts with you. The first step in ANY business isn’t a website, logo, or even an LLC. The VERY FIRST step in your business needs to be clarity on: ✔️ Who you are ✔️How you serve ✔️What you want your impact to be THEN… ✅ Content creation ✅ Copywriting ✅ Personal branding ✅ Business branding ✅ Thought leadership  ✅ Calling in your fave clients/audience …All falls into place. It will all be so much easier. I pinky promise. There are a lot of distractions for business owners, and this work is anything but easy. But it IS doable. And Joanna Clark and I can help. Join us THIS Wednesday for the Find Your Voice Workshop to gain incredible clarity on how your personal identity and your business identity are aligned. https://lnkd.in/gdwxjArP #findyourvoice #ourtypes #brandstrategy #businessstrategy

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Design practices are essential when planning your marketing strategies. The designs you use go beyond visual appeal; they are an investment. Caroline Petersen says there should be consistency in theme and style, emotional engagement, and a measuring metric for the impact of visual storytelling on your audience. I agree with Petersen's other points about ensuring your design is tailored to each marketing channel (e.g., what works for the web may not work for one sheet) and that you need to measure the ROI impact of design through conversion rates and user engagement metrics. Link: https://lnkd.in/gBcd2YP9 #Design #MultichannelMarketing #ROI #MarketingProfs #ExpertContent

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