Charlie Liang

2 exciting roles for marketers in my network! Let me know if I can make an intro

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🚨 GTM, RevOps, and Automation/No-Code Agencies: Read this if you’re looking for your secret weapon. I know a Chief of Staff and ex-investor who’s looking to work with agencies part-time—and she’s a force multiplier. Here’s the breakdown: • 4+ years investing across multiple funds, working with countless startups. • Deep GTM, planning, enablement, and RevOps expertise from the trenches of venture-backed companies. • A next-level understanding of what your clients need to scale and succeed. If you’re ready to level up with someone who knows how to align strategy, execution, and client success, DM me, and I’ll connect you. Let’s get you the strategic muscle to scale smarter.

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You've planned your budget by channel and started spending for 2H, now you're being asked to report on that ROI. Can you do it cleanly and is everyone aligned? Do you have an understanding of your current attribution model and have you invested resources if you don't? Often attribution is the last mile any Marketing team wants to tackle, but it's critical in building the data models that support the ROI reporting you need. Thankfully, we've got a POV and we think it might help YOU: https://lnkd.in/e-8XTizc

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Excited to join noble’s advisory board! + 6 ways to increase buyer enablement: 1.Customer stories 2.Show your product Videos and/or product walkthrough tours 3.Thought leadership content Podcast, Industry report w/ proprietary data benchmarks, etc. 4.Connect buyers with customers Can do it before talking to Sales using Noble; can do it after using a customer reference list and/or Noble 5.Possible to schedule a meeting from your website 6.Public pricing What would you add to this list? P.S. if you haven’t checked out Noble, you should! It’s a cool product, especially if much of your ICP is on LinkedIn. #b2bmarketing #productmarketing #buyerenablement

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Hey all 👋 I could use some help from GTM leaders/saas folks... Who is the best *marketing leader/head of marketing* you've ever worked with? For context, we're looking to bring in a Head of Marketing here at Circle to join our GTM leadership team. We're currently approaching $25M in ARR and growing fast (~100% y-o-y). This marketing leader will help us continue to scale to $100M+ in ARR. I'm biased, of course — but this can truly be a career-defining opportunity for the right person. —You'll get to shape how we tell the story of *3* brand new products that we're bringing to market this year. —The product is fantastic. Our product/engineering teams are the best I've ever worked with. The customers are the best I've ever worked with. You have all the raw materials necessary to do truly great marketing. We're already growing fast. You'll just help us go faster. —There are lots of new channels and untapped opportunities to go after. So there's plenty of room to come in and make an immediate impact. —This role sits on our leadership team. It's a group of the highest potential GTM leaders I've ever worked with. And we're ready to truly invest in product marketing as a function. — There's LOTS of momentum in the business. Our leading indicators like pipeline, win rates, word-of-mouth, NPS, retention, etc. are all really strong and getting better week-over-week. If you know a truly great marketing leader - I'd love to connect with them. I'd be grateful if you could tag them below or shoot me a DM. And if no one comes to mind, I'd be grateful if you could share this post for a bit of reach. Thanks! 🙏 Here's the JD: https://lnkd.in/e5fzB7T6

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I can't imagine ANY of my Ops pals have opinions on attribution... 😅 In our latest post, we break down different attribution models and advise on how to choose and build the model that's best for your business. What's your preferred model to run attribution and why?

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RevCon lineup for day 2 🤯: ⭐ Discover how top brands are partnering with creators and influencers to elevate their B2B marketing with real results. Exclusive panel by: Brianna Doe, 🎁 Katie Penner and Sarah Adam moderated by me. ⭐ Aaron McReynolds will show you how to boost your sales productivity by focusing on the human element in your GTM strategy. ⭐ Join me and Varun Anand for a fireside chat on how Clay scaled its business and achieved lasting success. ⭐ Arjun Pillai reveals how AI-powered DocketAI is transforming sales at ZoomInfo by improving win rates. ⭐ Peep Laja shares strategies for crafting standout messaging in the competitive SaaS market. ⭐ Anis Bennaceur reveals how Attention achieved 10x growth using AI to drive business results. ⭐ Cynthia Barnes shows how to confidently close deals in 2025 with future-ready sales strategies. Shoutout to our amazing sponsors: Attention LeanData Pigment Seamless.AI ZoomInfo Alysio DocketAI Fullcast, The Go-to-Market Cloud Una Software

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An underrated customer marketing program – Client Awards Why do it: 1. You get to highlight customer heroes 2. You can use your own platform data to select winners, and that shows the power of your data 3. The winners love it and will usually post about it. If you send physical awards too, they’ll probably display it in their buildings. 4. Your customers will promote you when they share about them winning, so brand awareness increases. 5. You build more rapport with your customers 6. Can be used as repeatable, evergreen content (e.g. social, podcast interviews, blogs, etc.) Our version: We accepted nominations by the industry and looked at our own data. We just announced our first winners of our 5 client awards, and it’s already a hit! Nice work on this, Erica Palmer, Will Evans, Jeri Humphries, Rebecca Hunter, and Donna Griggs! #b2bmarketing #customermarketing

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The way people discover software is always evolving, and at G2, we embrace that change. As G2’s VP of SEO, I’ve seen firsthand how shifts like Google’s algorithm updates and the rise of AI are reshaping how software buyers find and evaluate solutions. Despite these changes, G2 continues to lead the software review ecosystem, staying ahead of the curve to serve both buyers and sellers. In my latest blog post, I share how we’re navigating these market dynamics to remain the go-to platform for software discovery. Check it out below!

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For RevOps & GTM Systems Pros: Why Normal Forms Are Your Secret Weapon You didn’t need a CS degree or IT certification to get where you are. You got here by building systems, untangling integrations, and owning the SaaS stack when no one else would. But as your org scales, so does the complexity of your systems—and your data. That’s where Normal Forms come in. They’re not just for database admins; they’re a framework to structure data, avoid duplication, reduce errors, and build workflows that won’t break. 1NF: Each field should hold one value, and every row should be unique. Example: Split a field like “Regions Covered” with values like “North, East” into separate records or fields. Why? Filtering becomes impossible when you cram multiple values into one field. 2NF: Every field should depend on the full primary key. Example: If you’re tracking “Deals” with a key like “Account + Deal Name,” don’t include unrelated data like “Rep Hire Date.” Keep that in its own table to avoid bloated data. 3NF: Fields should depend only on the primary key—nothing else. Example: If “Pricing Tier” determines “Discount Percentage,” pull Pricing Tier into its own table rather than calculating downstream. Keeps dependencies clean and reduces unexpected errors. 4NF: Don’t store multiple, independent sets of data in the same record. Example: If a customer has multiple “Preferred Products” and operates in multiple “Regions,” split these into related tables. Keeps relationships consistent and scalable. 5NF: Break down tables into the smallest meaningful pieces while keeping relationships intact. Example: Use a junction table to track reps managing multiple accounts across multiple territories. Makes data modular and easier to maintain. You’re already making these decisions every day—whether something should be a custom object, a related table, or a simple field. Normal Forms give you a framework to get it right, helping you build cleaner systems that scale with your business. How are you handling data structure challenges today? Let’s compare notes in the comments 👇

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🧪 CRO Case Study Episode 54 One A/B test → 930K plus revenue 🚀 Swipe to learn how one A/B test added over $930K to our client's annual revenue. The Results Breakdown: +$77,558 per month +$930,696 per year (forecasted) +$0.58 revenue per session Bookmark this!

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I see an industry wide need to include more functions and teams in the GTM motion, this one reflects pretty closely to what I have in mind https://lnkd.in/ek2iCWXb

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After working with $3.5B ARR brands, here's the truth: Noobs and experts tackle CRO very differently. Here are some key contrasts: 1. Beginner: "Let's change the button color to boost conversions." Expert: "What user behavior data supports this change?" 2. Beginner: "More pop-ups will capture more leads." Expert: "How can we add value without disrupting the user experience?" 3. Beginner: "Our conversion rate is low. We need a complete redesign." Expert: "Let's analyze the data to identify specific pain points first." 4. Beginner: "Mobile optimization isn't crucial for our B2B audience." Expert: "Let's ensure a seamless experience across all devices and contexts." 5. Beginner: "Our test didn't work. CRO doesn't work for our business." Expert: "What insights can we gain from this test to inform our next hypothesis?" The key takeaway? Expert CRO is about asking the right questions, not jumping to quick fixes. It's about: - Testing methodically - Understanding user behavior - Continuously improving based on data Where do you fall on this spectrum? Are you taking a beginner or expert approach to CRO? Share your thoughts below! 👇 - - - Want more expert CRO insights? I've compiled our top 446-point CRO checklist to increase conversion fast based on 2,500 A/B tests 1. Like and repost this post 2. Comment "CRO TIPS" and I'll DM you the full list. (Follow me first)

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A few months ago we welcomed one of the most accomplished CROs in partnerships as PartnerStack's new CRO, Mike Head. PartnerStack has levelled up immediately, and I have personally learned a ton about partnerships from Mike in short order. This article shares insights from our CRO, to let you know how to get partnerships buy-in from your CRO.

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Did you know that 53% of gamers play for longer because they get rewards?💡To help you boost retention and revenue, Adjust's guide covers everything you need to know about rewarded video ads. Pause to read!

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BDRs are a CHANNEL within the GTM ecosystem. We stopped using the transactional lead gen playbook with them + adopted a long-term "demand gen" approach with them, and magic has happened 🪄 Let me share a few examples of when BDRs do + don’t work well to help get the point across: Cold outreach Don’t: give them a list of 100 new accounts every month to dial/email/DM away at, hoping that they can get 5% of them to finally cave in to taking a demo Do: give them a list of 100 accounts and tell them that over the course of the next quarter, they are to develop a relationship with each of them Remember: BDR stands for business *development* representative. Those relationships + being able to become a trusted advisor are why prospects will choose to go with you, not the fact that you have now slapped “AI” on your product. PLG and sales-assisted growth Don’t: give them a list of every prospect that signs up for your free product and assume that they are ready to buy Do: loop them into other efforts targeting this group. Marketing is likely sending a “welcome” or “training” sequence to each new signup to help teach them how to use the product and get them to adopt it. Product likely has datapoints around which signups are using the product, and which features specifically. Tip: Allow the BDRs to see this information so they can be more strategic and consultative with their outreach. This way they reach out to the signups actually using the product AND can be consultative in what they speak to based on what the signups are, and aren’t, using within the product currently. Lastly, lose the attribution obsession Like marketing, we have to lose the obsession on attributing every BDR activity back to BDRs. Embrace the “dark social” type mentality with this group so that they can align better to how today’s market actually researches and buys products. This means that you’ll probably see BDR activities lead to improved “Organic Search” and “Direct” attribution results because when the prospect is ready to start the sales process, they may just come straight to the website and submit the demo request form. That is ok! This past week, we had two examples of this occurring where a demo request came in and in the self-reported attribution, the prospect explicitly named the BDR who'd been in contact with them Our BDR approach is being helpful + consultative, not forcing prospects into the funnel early. They meet prospects where they are, provide helpful resources along the way, and say things like “hey, when you’re ready, just head to our website + fill out the form.” They recognize that not everyone is in the market today They recognize that prospects are in annual or multi-year contracts They recognize that even if they aren’t, they need to wait approvals But once the prospect is finally ready, they come back to us ready to move forward

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The CRO industry is facing a critical turning point: evolve or become irrelevant. Evolving customer expectations + emerging technologies = the need for adaptability. If you're struggling to keep your conversion rates climbing, it might be time to reassess your CRO strategy. Ask yourself: ➡️ Am I using data to understand my customers' growing needs? ➡️ Is my personalization strategy up-to-date with the latest tech? ➡️ Am I continuously testing and refining to stay ahead? By leveraging data-driven insights and focusing on customer-centricity, you can navigate CRO more effectively. To solve the CRO equation, you need to: 1. Analyze user data to identify opportunities and friction points 2. Understand customers' evolving pain points and expectations 3. Leverage new tech for personalized experiences 4. Adapt strategy based on results and trends CRO is not a one-time project but an ongoing process of learning, adapting, and improving. Welcome change and put your customers first to experience a boost in your CRO efforts! What variables are you focusing on in your CRO equation?

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Tired of an overcomplicated GTM Strategy with out of date acronyms and siloed functions? Its time for a truly unified people first approach to B2B Marketing and I am looking forward to hearing Adrian Chang, Sophia Agustina, and Mark Kilens share their best practices for creating a GTM strategy that resonates with their prospects. This is a conversation you won't want to miss! 👏 Check out the link in the comments to sign up.

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You can’t stop marketers from staying agile. The great rebrand of “intent data” to “signals” is afoot.

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