Raphael Paulin-Daigle’s Post

21 CRO myths and misconceptions DEBUNKED. As a founder or CRO specialist, there are many myths and misconceptions that can lead you down the wrong path. 🔴As a founder, knowing those myths will help you understand who is the best candidate for your CRO team to do an effective experimentation. 🟢As a CRO specialist, this will help you avoid pitfalls that cost time and money while doing experimentation! But fear not, with the right knowledge, you can save time and money. Here are 4 of the 21 myths and misconceptions you need to know: 1️⃣Myth #1: CRO can be one person's role Reality: Conversion Rate Optimization is not a task for a single individual. It requires a diverse team with expertise in various disciplines, including analytics, design, development, and psychology. While one person might excel in strategy and understand the CRO process well, it's highly unlikely they'll be exceptional in all aspects from design to development. A successful CRO effort necessitates a collaborative team approach. 2️⃣Myth #2: CRO is only about increasing conversion rates. Reality: The term "CRO" can be misleading, as it's not solely focused on conversion rates. It encompasses optimizing various key business metrics that contribute to brand growth, such as Average Order Value (AOV) and Customer Lifetime Value (LTV). Moreover, optimization is about gaining valuable business intelligence - measuring customer preferences and validating business decisions to determine which strategies are worth implementing. 3️⃣Myth #3: A/B testing is the CRO Reality: While A/B testing is a crucial component of CRO, it doesn't represent the entire process. Comprehensive CRO involves a deeper understanding of customer behavior, extensive user research, and the application of diverse methods to enhance the overall user experience. It goes beyond simply testing isolated variables to create a holistic optimization strategy. 4️⃣Myth #4: Most of your A/B tests should win Reality: Recent industry data indicates that only about 1 in 7 A/B tests results in a clear winner. It's important to understand that not every test will yield positive results, and that's perfectly acceptable. Each test, regardless of its outcome, provides valuable insights into customer preferences and helps guide future optimization efforts. Embracing the learning process is key to developing a robust CRO strategy. Curious to know 17 additional myths and misconceptions about CRO? For the full guide, 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 "𝗠𝘆𝘁𝗵𝘀" 𝗯𝗲𝗹𝗼𝘄(Make sure to connect if you don't), and I will share it with you in DMs! This guide covers: ✅️21 underestimated misconceptions. ✅️Comprehensive and Detailed ✅️Expert-Validated Good luck!

Most people struggle with a lack of client insight and miss opportunities for upselling and cross-selling. 😞📉 Here's my 5-step roadmap to avoid this trap and maximise revenue: 👇 1️⃣ 𝗦𝘁𝗲𝗽 𝟭: 𝗚𝗮𝘁𝗵𝗲𝗿 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗖𝗹𝗶𝗲𝗻𝘁 𝗗𝗮𝘁𝗮 To achieve this: 👉 Analyse client interactions across all touchpoints. 👉 Implement systems to centralise client data. 👉 Regularly update client profiles with new information. Start here, then move onto Step 2. 2️⃣ 𝗦𝘁𝗲𝗽 𝟮: 𝗨𝘁𝗶𝗹𝗶𝘀𝗲 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 Now you have two options: 👉 Employ AI tools to analyse client behaviour patterns. 👉 Use predictive analytics to anticipate client needs. There's no wrong answer, but you must decide. 3️⃣ 𝗦𝘁𝗲𝗽 𝟯: 𝗧𝗮𝗶𝗹𝗼𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗢𝗳𝗳𝗲𝗿𝗶𝗻𝗴𝘀 Focus on two core pillars: Personalisation 👉 Customise services based on individual client needs. 👉 Offer tailored solutions that address specific pain points. 👉 Enhance client satisfaction by exceeding expectations. Once you master this, focus on: Communication 👉 Ensure timely follow-ups and check-ins. 👉 Provide clients with relevant updates and insights. 👉 Use automated systems to maintain regular contact. 4️⃣ 𝗦𝘁𝗲𝗽 𝟰: 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗨𝗽𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗖𝗿𝗼𝘀𝘀-𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 Most people fail to integrate these strategies seamlessly into their workflows. The easy solution is to: 👉 Train your team on recognising upselling opportunities. 👉 Develop scripts and templates for effective cross-selling. 👉 Use automation to prompt these opportunities during client interactions. Here are your options: 👉 Introduce new complementary services. 👉 Bundle existing services for greater value. 👉 Offer exclusive deals to loyal clients. Maximising these strategies ensures higher revenue from each client. 5️⃣ 𝗦𝘁𝗲𝗽 𝟱: 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝗮𝗻𝗱 𝗔𝗱𝗷𝘂𝘀𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 This final step is how you: 👉 Track the success of your upselling and cross-selling efforts. 👉 Adjust your approach based on client feedback and data. 👉 Continuously improve your offerings to stay relevant. Do this, and you can unlock increased revenue from your existing client base. 💼💰 It's as easy as that. Embrace AI and automation to transform your client relationships and drive your firm's growth. 🌟 DM me to learn more 👇 #artificialintelligence #bigdata #smallbusiness #entrepreneurship #innovation

How to Defeat the Market with Strategies to Boost CAGR & KPIs Across Industries In today’s dynamic business environment, achieving sustainable growth and outperforming competitors requires a precise combination of data-driven insights, strategic adaptability, and proactive customer engagement. 1. Monitor Market Trends and Consumer Behavior Continuous market monitoring provides critical insights into evolving industry trends, consumer behavior, and potential disruptions. Using advanced analytics, including AI and machine learning, organizations can detect patterns that may not be immediately visible, facilitating accurate, data-driven predictions. 2. Leverage Competitive Intelligence Competitive intelligence is essential for identifying gaps in the market and assessing competitor vulnerabilities. Through competitor analysis, including their product offerings, marketing tactics, and customer feedback, companies can refine their own strategies. 3. Adopt Agile Strategies Agility is a cornerstone of modern business strategy, enabling companies to pivot quickly in response to market shifts. Agile strategies may include adaptable product development cycles, flexible pricing models, and iterative marketing tactics. 4. Foster Innovation Investment in research and development (R&D) fosters innovation and enables organizations to create products and services that address emerging customer needs. By maintaining a consistent innovation pipeline, businesses can not only retain relevance but also lead market trends. 5. Build Strong Partnerships Strategic partnerships with other companies or technology providers can accelerate growth by enhancing time-to-market and broadening customer reach. Partnerships also facilitate knowledge sharing, which keeps businesses informed about industry advancements and new technologies. Collaborations. 6. Invest in Technology Incorporating technology, such as automation, AI, and big data, significantly enhances operational efficiency and customer engagement. Predictive analytics and real-time data insights help businesses anticipate and adapt to market changes quickly. 7. Focus on Customer Experience Superior customer experience is a competitive differentiator, fostering loyalty and improving brand perception. By understanding customer pain points and anticipating their needs, companies can optimize products and services proactively. Investing in customer experience initiatives, from personalization to streamlined service channels. Conclusion By combining these strategies, businesses can stay attuned to market dynamics and respond swiftly, establishing and maintaining a competitive edge. In the ever-evolving landscape, companies that prioritize agility, intelligence, and customer-centric innovation will see sustained growth in both CAGR and KPIs, positioning themselves as leaders.

𝗪𝗵𝘆 𝗦𝗮𝗹𝗲𝘀 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗖𝗮𝗻 𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝗕𝗲 𝗠𝗶𝘀𝗹𝗲𝗮𝗱𝗶𝗻𝗴 Understanding sales performance metrics is crucial, but over-reliance can mislead your strategy. Metrics like win rates show immediate results but often miss long-term impacts such as brand loyalty. Instead, focus on Customer Acquisition Cost (CAC) and Lifetime Value (LTV) to track efficiency and sustainable growth. Year-over-year (YoY) Growth smooths out seasonal fluctuations, providing a more reliable indicator of business performance over time. Leveraging AI allows for deeper insights, predicting trends, and tailoring strategies to real-world dynamics. 𝙈𝙚𝙩𝙧𝙞𝙘𝙨 𝙨𝙝𝙤𝙪𝙡𝙙 𝙜𝙪𝙞𝙙𝙚, 𝙣𝙤𝙩 𝙙𝙞𝙘𝙩𝙖𝙩𝙚, 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨… The real value comes from understanding the story behind the numbers and using that insight for informed decision-making. 👉 Swipe through the carousel to learn more about tracking sales performance. What's your go-to metric for measuring long-term success? Share your thoughts! 👇

In today's dynamic market, staying ahead is more critical than ever for local business success. 🚀 At OneCube Technologies, we recognize the power of embracing innovation to transform operations and boost customer engagement. Artificial Intelligence

Understanding Product-Market Fit: Product-market fit is the alignment between a product and the market demand. It's when a product satisfies a significant market need, resulting in enthusiastic customer adoption and growth. Achieving product-market fit means your product effectively solves a real problem for a specific group of people who are willing to pay for it. Research Required to Understand Product-Market Fit: 1. Market Research: Identifying target customer segments, understanding their needs, preferences, and pain points. 2. Competitive Analysis: Assessing the strengths and weaknesses of existing solutions in the market. 3. Customer Interviews and Surveys: Direct feedback from potential users to gauge interest and gather insights. 4. User Testing and Beta Launches: Observing real-world usage and gathering data on user experience and satisfaction. 5. Data Analytics: Analyzing metrics such as user acquisition, retention, and engagement to measure product effectiveness. ----------------------------------------------------------------------------------- 🔍 Understanding Product-Market Fit 🔍 Achieving product-market fit is the holy grail for any startup. It’s that sweet spot where your product meets the needs of the market, leading to enthusiastic customer adoption and sustainable growth. To get there, comprehensive research is crucial: 1. Market Research: Identify and understand your target customers. 2. Competitive Analysis: Know your competition inside out. 3. Customer Interviews and Surveys: Get direct feedback from potential users. 4. User Testing: Observe real-world usage and gather insights. 5. Data Analytics: Analyze metrics to measure effectiveness. When you truly understand and address your market's needs, you’re on the path to success. 🚀 #ProductMarketFit #StartupGrowth #MarketResearch #CustomerFeedback #DataDriven

"People don’t know what they want until you show it to them." We help in creating futuristic solutions related to Sales generation which can help you unlock hidden potential from your business. We help you with : 1. Lead Generation and Scoring – Identify high-potential leads using predictive analytics. 2. Personalized Marketing – Tailor recommendations and outreach using customer behavior data. 3. Customer Insights – Analyze customer sentiment, preferences, and trends. 4. Sales Forecasting – Predict future sales using historical and real-time data. 5. Chatbots and Virtual Assistants – Automate customer queries and enhance support. 6. Dynamic Pricing – Optimize prices based on demand, competition, and customer data. Contact us now. #AI #business #sales #growth

Let's simplify marketing & sales. Forget tactics for a moment. Dive deep into understanding PEOPLE first: - Psychology 🧠 - Persuasion 💬 - Data trends 📊 - Customer journey 👣 - Pain points 😖 Build your foundation on these pillars. Systems will naturally follow.

🎯 Maximizing Revenue from Your Customer Base: A Playbook 📗 Many companies instinctively prioritize new customer acquisition as their primary growth strategy. While acquiring new customers is critical, the smartest investments often lie within the install base. Why? Growing revenue from existing customers is typically more cost-effective, scalable, and sustainable than relying solely on net new acquisition. To unlock this opportunity, I focus on a playbook that addresses four key areas: ✅ Understanding the Data and Unit Economics * Who are your most valuable customers? * What are their usage patterns, and how do they contribute to your bottom line? * Are the costs to support these customers aligned with the revenue they generate? * Do you have the benchmarks and insights needed to guide your decisions? ✅ Customer Success as a Revenue Driver * Is your team equipped to help customers extract maximum value from your platform? * Do you have scalable tools and strategies in place to expand engagement? * Are you actively removing barriers that prevent customers from fully utilizing your offering? ✅ Defining the Team, Playbooks, and Metrics * Do you have the right roles and resources to grow the install base effectively? * Are there clear, actionable playbooks that guide your team and customers toward success? * How are you leveraging AI? * Have you established the right goals and KPIs to measure progress and drive results? ✅ Customer Feedback and Perceived Value * Do you truly understand what your customers value most—and what they don’t? * Are you addressing friction points that limit usage or diminish perceived ROI? By focusing on these playbook elements, companies can build a growth engine that aligns customer engagement with scalable, repeatable revenue outcomes. It’s about using data, aligning resources, and putting customers at the center of the strategy. 💡 What’s your perspective? How have you seen businesses successfully unlock growth from their existing customers? #CustomerSuccess #RevenueGrowth #BusinessStrategy #CustomerEngagement #DataDriven

$10 billion business idea below 👇 Software companies track everything users do in their products with analytics tools like Mixpanel, Amplitude, Heap, Pendo etc But “what people are doing” is just one side of the coin, we also care about “what people are telling us” .. the qualitative insight We have the data; recorded sales & success calls, interviews, surveys, emails, community forums and social media… oceans of it… growing every day Yet, most orgs utilize ~1% of it Everyday customers/prospects communicate: • Their needs and goals to Sales • Why they use/ or don't use your product to Customer Success • Bugs, questions and feature requests to Customer Support • Their pain points to User Research • What they love or hate about your product on review sites • Asks for help on community forums So much of what we do stems from this customer input, yet most orgs rely on periodic team meetings to share anecdotes of what they’ve heard A company should build an AI for this, one that listens to every Gong call, Zendesk Ticket, survey response, G2 review etc…maps it all to CRM and product analytics data and uses AI make sense of it all The AI would: • Stack rank customer problems and their associated ARR • Triage product issues to appropriate person automatically • Automatically “close the loop” with customers/ sales when enhancements are shipped • Draft segment specific marketing content • Tell us who our ICP is Call it something like "Customer Intelligence"… this would be a game changer for the industry… Anyone building this? 🤔