Cracking the [[Tradeshow]] Follow-Up Code

Each year, events and conferences like Dreamforce represents the biggest line item for marketing and sales organizations, and for good reason. Events are a great way to get valuable face time with your most targeted prospects and a vehicle to get your brand name out there. For many companies, the difference between a good or great showing at a tradeshow can make or break a year.

If you’re going to go big at a tradeshow, you’d better make it count. And the biggest gap for many companies isn’t tradeshow strategy or execution, but making it count in the follow up dance.

How many times have you gotten a quality demo at a tradeshow, only to be followed up with radio silence, or generic, unresearched, follow-up emails? We’ve all gotten the automated email sequence that ends with a hail mary, desperation throw that’s probably better off not heaved in the first place — it just looks bad.

Don't leave $100,000's on the table. Find out how to get the most out of tradeshows and squeeze the most out of your biggest events of the year.