25 sales presentation tips to close more deals in 2025: 1. Pause a lot. Let them fill the silence. 2. End with “what excited you the most?” 3. Show the most valuable feature first, not last. 4. Start every presentation with a ‘problem slide.’ 5. When they talk amongst themselves, let them. 6. People remember stories and forget click paths. 7. Sell the problem more than you sell the solution. 8. Make your customer the hero, not your product. 9. Chop up your talk tracks. Avoid long monologues. 10. Sell the outcome the feature delivers, not the feature. 11. Ask “how does this compare to how you do it today?” 12. The goal of a sales presentation is not to EDUCATE. 13. The goal of a sales presentation is not to ENTERTAIN. 14. The goal of a sales presentation is to empower decisions. 15. Never go into the call without knowing how it’s going to end. 16. The more you say, the more likely you say something dumb. 17. Do your best to get each participant in talking if it’s a group. 18. Get participation early so you set the tone for collaboration. 19. Frame the problem every feature solves before showing it. 20. Occasionally say each participant’s name to engage them. 21. Recommend and schedule the next step while on the call. 22. Leave off every feature that doesn’t solve their problem. 23. Don’t talk your way out of a deal. Learn when to stop. 24. Sell pain more than you sell gain (but still, do both). 25. Say this phrase often: “Earlier you shared with me…” Which stood out to you most? P.S. We just opened the 12 Days of Christmas pclub.io holiday finale sale - buy 3 months, save 50% off: https://lnkd.in/g4era38A
Many of these focus on limiting how much you speak and limiting what content is being said. I think these really do align with two themes: Be confident in the product or message, so that you don't feel the need to ramble, overshare, go off message, or dominate the conversation. Spend time before, during, and after LISTENING to the customer so you make sure your message is aligned with their needs. Knowing every nuance of your product may not matter if they don't believe you understand their needs or see a way that you (or your product) can help solve their problems. Alex Ganni. Javier Alfonso Segura.
Please never do #2 🙄 - maybe it’s a British thing; but if someone selling me something asks what excited me most I might not respond as they expected …
These are all great, but I have to say tip #8 about making the customer the hero (not your product) transforms the entire sales dynamic - it shifts the conversation from feature-dumping to enabling your prospect's success story.
The first is so important but so hard for people...it takes practice! But you learn a lot when buyers want to fill that silence. I don't remember the source, but it can take 7 seconds for a phrase to process, and people won't wait that 7 seconds. Count to 7...it'll feel like an eternity, but will pay off.
Number 5 was difficult to understand, if you're presenting to a large audience it would be rude for them to speak amongst themselves, however if you're in a group and colleagues (your prospect) start talking to one another it is best to let them as you will certainly glean insights.
Love #8 and #24—making the customer the hero and focusing on their pain points hit home.
Not* here to entertain, and "the more we say", PAIN > Gain. #roi only goes so far, fixing the gaping holes are more likely to get signed when we want as sellers.
Love these tips. Highlighting the problem first (#4) and tying features to specific outcomes (#10) are game-changers. It’s all about guiding decision-makers toward clarity and confidence.
#16 jumped out to me -- less is more. It’s easy to overshare in presentations, but sometimes saying too much can derail a deal. Knowing when to pause and let silence work is underrated.
Founder @ Demo to Close / Sales trainer & coach for SMB AEs and SaaS companies that want to sell better & close larger deals / 2X VP of Sales
6dWhen pausing a lot - I'd recommend toggling between screen sharing and your face. So when you go through a particular feature, stop screen share and ask a question. When discussing price, stop screen share, and show your face.