Lane Bernes Genee

👀 Check out this session on navigating the evolving terrain of generative AI in Market Research with Forrester’s Thought Leader and Industry Leaders from buzzback and Quadrant Strategies. Discover how AI can align with your #qualitativeresearch objectives leading to practical applications that will help you gain next-gen #insights and save dozens of hours per project and thousands of dollars. 📹 Watch Now: https://lnkd.in/ghKdcHu3 #MarketResearch #QualReserach #GenAI #GenerativeAI #ResearchAgency #MRXAgency

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As AI privacy rules tighten and use of cookies lessens, it's important to learn how to elevate your marketing and ensure great campaign performance. Katie Intrater, VP at AtData shared advice in her recent article in MarTech Series. https://loom.ly/qIjy43k #privacy #marketing

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In case you missed it - tune in to a LinkedIn Live discussion about the state of #AI in #marketing with our CMO Christine Royston!

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Why should advertisers be working with SSPs on curation? Stacy Bohrer spoke with MarTech Series on working with trusted partners to navigate constant change and how OpenX's people-based identity graph helps advertisers' targeting. Catch the interview here: https://bit.ly/3WZ7Mhy #DemandAddressability #Curation

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Integrated identity is a foundational approach that results in better targeting, streamlined user experiences and stronger adherence to privacy regulations. 🙌🏼 Here are the 7 trends driving advertisers toward integrated identity 👇🏼   https://lnkd.in/eVc-9a9w #identity #adtech #martech #data #audiencetargeting #identityresolution #personas

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Untapped market segments are those potential customers that are your marketing is missing. And somtimes they're hiding in plain sight. 🔎 The latest tutorial in MarTech from Lisa Peyton shows you how to use AI to find and prioritize these segments using readily available AI tools. Watch Lisa use a powerful “meta-prompting” technique that helps craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. Check it out 👇 https://lnkd.in/guB4XyMz #ai #aiinmarketing #marketing #segmentation #customersegmentation #marketingAI

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Jen's latest post explains how to write a scrappy, yet value-driven #ABM campaign plan with quick market penetration and it's easy to iterate. https://lnkd.in/ddxcjphn

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Next up in the list of our most listened-to Identity Architects episodes from 2024 is Lauren Wetzel's chat with Alex Cone, Privacy Sandbox Product Manager at Google. They discuss one of the most important challenges facing marketers today: data privacy. Tune in to hear them discuss the journey towards a more privacy-centric advertising ecosystem: https://hubs.la/Q02q5qgP0 #InfoSum #IdentityArchitects #DataPrivacy #PrivacySandbox

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Marketers, content creators, digital strategists, Salesforce Marketing Cloud users, and anyone interested in leveraging AI for enhanced content creation, we're going live in at 10 AM PST / 1 PM EST. In "It's a marathon, not a sprint. How to win the race with measured AI content creation", you'll learn 3 ways to think about AI-first campaigns. #AI #ContentCreation #Marketing #SalesforceMarketingCloud #Typeface #DigitalStrategy Sign up here> https://bit.ly/3LJaBga

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Aaron Fetters of Transparent Partners took the stage alongside Luciana Lazaro of Claritas, Daniel Jaye of Aqfer, and Pattie Glod from MediaMarketing Enterprises to discuss the pivotal role of identity in MarTech enablement and value creation. Aaron's parting advice for the room was clear: "Test, Test, Test." He emphasized that the importance of rigorous testing could not be overstated, and advised that any decision regarding identity graphs should be grounded in the specific use case of the identities involved. He also cautioned brands to remember that each transition between forms of identity can significantly reduce the accuracy of the underlying identifiers. Therefore, marketers should meticulously test any potential graph or provider for accuracy across the dimensions most critical to their intended use cases. #ANAMarketingTech #ConferenceRecap #TransparentPartners #AssociationofNationalAdvertisers #Identity #identitygraph

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Today’s marketers are carrying the world on their shoulders—tracking leads, opps, ACV, renewals, and more. 🫠 On the MarTech podcast, Valerie Riley joins Benjamin Shapiro to share how the Unbounce + Insightly partnership will make end-to-end conversion tracking simpler and smarter. Watch the full episode now for more insight into the future vision of our newly combined org 👉 https://bit.ly/40awDR7

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Our co-founder Greg Stellato recently joined Sean Simon on The MarTech Matrix Podcast to discuss the challenges specialty retailers and advertisers face. ✨ Key Takeaways: ✨ 💰 Specialty retailers can unlock new revenue streams by leveraging their brand equity and loyal customer bases to combat thin margins, returns, and acquisition costs. 👀 Advertisers gain premium placements to reach dedicated audiences across retailer websites, email, and social channels. ⚡ This model avoids the pitfalls of ad clutter and content misalignment, providing a cleaner way to engage consumers. Discover how aligning specialty retailers with relevant advertisers creates mutual brand equity benefiting all parties. 🎧 Listen to the full podcast below.

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Epsilon research shows that people's expectations for owned-channel messaging experiences are growing. In short, they're frustrated with too many messages and want brands to listen to their preferences. Let's take a look at what research is revealing about modern consumer #personalization preferences and how you can meet them: https://bit.ly/3MacHpz

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In the ever-evolving landscape of martech, one question looms for every marketing leader: How should we think of AI and Customer Data in the context of your MarTech stack? Should we accept the embedded AI capabilities of our incumbent MarTech vendor or think of AI as a more foundational service? At our upcoming CDP Symposium 2024 on June 12th, RSG will present a thought-provoking session "AI and Customer Data: Opportunities and Pitfalls." In this session, we'll explore these pressing questions and much more! 🔗 Apply to attend here - https://lnkd.in/em8DVcQb Our RSG Founder, Tony Byrne, and VP of Research & Advisory, Apoorv Durga, Ph.D., will lead a discussion that explores the nuances of how you should think of AI and Customer Data in the context of your MarTech stack. Symposium registration is free to enterprise specialists, with a nominal fee for technology and service suppliers. 🔗Apply to attend here - https://lnkd.in/em8DVcQb Let's navigate the future of marketing technology together! See you at the CDP Symposium 2024!

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