Lippincott

"Nostalgia is most interesting and effective when it’s tapping into something real and true about the brand and its history, not just latching on to a trend for the sake of it. When you can hit those intersection points, it can be really powerful." Well said, Eric Tsytsylin. Get the full story on Marketing Dive: https://lnkd.in/gBaKB8M3

London calling. If you're a designer looking to work with the best of the best, take a look at our senior brand designer role: https://lnkd.in/g96T9QFc

"Herein lies the problem and the opportunity of AI. It can be a rocket booster of creativity in many ways, but correctness is not one of them. Just think of all those extra fingers we’ve become accustomed to in AI generated images." In the latest installment of our AI Play series, John Doyle and Dara F. explore the conundrum of creating culturally accurate images with AI, and how we can move forward: https://lnkd.in/eEQcziXS

2024 was full of uncertainty—and the world of brand was no exception. AI is operationalizing, social media is leaning into shopping, and no one is sure how to talk about sustainability. But there’s certainly certainty around the power of brand to unite, inspire, and move business forward.   So what does this mean as we enter 2025? Is it time to forgo instant satisfaction for something more imperfectly human? How green are we willing to go? Is the AI bubble going to… pop?    The answers aren’t simple, but we’re keeping an eye on what’s next. See a preview below, and read the rest of our predictions for 2025 here: https://bit.ly/4fvxi41 #branding #2025marketingtrends

Projected to cost a whopping $10 trillion annually for the next 25 years, reaching net zero will require consumers opening up their wallets. But if companies want help footing the bill, they'll need to rethink how to engage consumers on climate. Because, let's face it, the climate transition has a branding problem. That's why, we're bringing the topic to the stage at the all-new SXSW London event—but first, we need your votes. Moderated by Lippincott's Alex Paine, and featuring Depop's CMO, Peter Semple, Polestar's CMO, Åsa Borg and Elimini's Chief of Staff & SVP Corporate Affairs and Business Development, Ross McKenzie, they'll share the secret to their success when it comes to sustainability and how other brands can adopt them moving forward. You won't want to miss this! Please cast your vote for "The climate transition has a branding problem” at #SXSWLondon now through 12/19: https://bit.ly/4irZlE2

This is not your average end-of-year brand round-up. Don't miss the final installment of our webinar series, where Lippincott's David Mayer and Chris Ciompi will dive into the lessons we've learned from this year of change and how your brand can reach Go-to Brand status in 2025. We'll share which brands have had the most meaningful relationships with their customers, which have the most momentum heading into 2025, and more. Register today: https://bit.ly/3OMg9Ib

“This is the hardest CMO job of all CMO jobs, full stop,” Following the news of OpenAI hiring its first CMO, our very own Tom Ajello™ chatted with Ad Age's Asa Hiken to discuss what this means for the brand, and paths to success. Check it out: https://bit.ly/4fYkGn1

Breakup Beach Country. Chill Jazz Saxophone Tropical House. Sweater Weather Strut Pop. Gibberish? Not at all. They’re just some of the ways Spotify defined listening genres for 600 million of us across the globe during this year’s highly anticipated Spotify Wrapped. With its personalized data, colorful branding, and ability to make us all feel like something bigger than ourselves, Wrapped is a case study in marketing genius. It’s also one of the many reasons Spotify is a Go-to Brand. In a very special installment of our Go-to Brands Spotlight series, associate Jordan Siff unpacks Spotify’s path to Go-to status, and what marketers can learn from its journey. Cue up this year’s Wrapped and give it a read: https://bit.ly/4f2q1Z5

Building the critical EV infrastructure for commercial trucking is a national priority. It’s also daunting, particularly when it comes to adoption by commercial fleet owners and drivers. Greenlane™ Infrastructure is meeting that challenge head-on—but first, it needed a brand and customer experience that drove trust in the EV adoption process (and looked good while doing so). See the work: https://bit.ly/49i4eeN

From a volatile economic climate to the meteoric rise of generative AI, 2024 was a year of rapid change. So, what does that mean for brands? Join Lippincott's David Mayer and Chris Ciompi as they unpack the latest market shifts, implications for your brand and how to elevate your brand to Go-to status in 2025. Don't miss the final session in our webinar series, The modern marketer's toolkit. Register here: https://bit.ly/49dI0KV