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Projected to cost a whopping $10 trillion annually for the next 25 years, reaching net zero will require consumers opening up their wallets. But if companies want help footing the bill, they'll need to rethink how to engage consumers on climate. Because, let's face it, the climate transition has a branding problem. That's why, we're bringing the topic to the stage at the all-new SXSW London event—but first, we need your votes. Moderated by Lippincott's Alex Paine, and featuring Depop's CMO, Peter Semple, Polestar's CMO, Åsa Borg and Elimini's Chief of Staff & SVP Corporate Affairs and Business Development, Ross McKenzie, they'll share the secret to their success when it comes to sustainability and how other brands can adopt them moving forward. You won't want to miss this! Please cast your vote for "The climate transition has a branding problem” at #SXSWLondon now through 12/19: https://bit.ly/4irZlE2

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Steve Lipman

VP, Production Design Director at BX Brand Experience Design

1w

Climate transition = many new jobs globally

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