Pentagram

Thrilled to see this work recognized by Ad Age as one of the Best Rebrands of 2024. When we started this project, the goal was to honor Reddit, Inc.'s wildly diverse and iconic visual language while streamlining it into something clear, unified, and unmistakably Reddit. A huge thanks to my team at Pentagram, the brilliant folks at Reddit, and everyone who brought this vision to life. Thanks to everyone who contributed to the project! https://lnkd.in/e7DxiUjA

We’re thrilled to share that Ad Age has named the Reddit, Inc. refresh by Natasha Jen and team one of the Best Rebrands of 2024! “Reddit’s impressive rebrand, launched at the end of 2023 (after Ad Age’s 2023 year-in-review stories were published), took the online community brand’s busy universe of visual iconography and streamlined it — positioning Reddit as ‘the heart of the internet.’” Thanks to everyone who contributed to the project! https://lnkd.in/e7DxiUjA

Congratulations to our client US CIO Clare Martorana and her team at the Office of Management and Budget on the publication of this tech policy report on their work to create a simple and seamless government experience. And thank you for your incredible service over the past 4 years!

Congratulations to Jon Marshall and team on their Dezeen Award!! The Ambessa Play DIY Flashlight won the product design (consumer and wearables) category. With 10 separate components and 16 build steps, the flashlight kit turns learning about kinetic energy and electronic components into a hands-on adventure. The judges said “This product is an amazing tool for children. It’s educational, functional, easy to use, repairable, standalone and doesn’t require accessories. There’s a social story too as each purchase also funds the donation of a torch to an underserved community.” If you’re looking for a gift that helps others while encouraging creativity and collaboration through hands-on play, the DIY flashlight can be purchased directly with free UK shipping from the Ambessa Play website. Designed for kids aged 8 and above, the flashlight is available in two versions (light blue and transparent), and the comprehensive kit includes everything you need to build a kinetic flashlight from scratch.

This weekend the influential artist Carrie Mae Weems presented the 2024 Wendy Evans Joseph Lecture on Art and Architecture in the Great Hall at The Cooper Union for the Advancement of Science and Art. A program of The Architectural League of New York, the annual public lecture showcases artists whose work addresses the built environment, and humanity’s impact on the earth and other living things. The promotional materials for this year’s event introduced a new visual identity for the series designed by Eddie Opara and team. The identity features U_Type, a typeface by MuirMcNeil that explores systematic and algorithmic methods. The typography nods to Joseph’s thoughtful designs, which balance structure and adaptability in spaces that can evolve over time, offering users the ability to modify them to suit their specific needs. 

Thanks to Mark Wilson for helping us share this story with his keen insight!

“The whole notion of the site was to correct (government bureaucracy) by creating a site that could run all by itself.” In a conversation with Fast Company Global Design Editor Mark Wilson, Paula Scher talks about her use of generative AI in the redesign of the Performance.gov website. https://lnkd.in/etrEeBSy

Andrea A. Trabucco-Campos and team have designed the cover for the November 2024 issue of Poetry Foundation's monthly magazine. https://lnkd.in/ebtGjimV

Paula Scher and team have designed the website for Performance.gov, a new government initiative to document strategic goals and make them understandable to the public. https://lnkd.in/e85Qj4Da

Matt Willey and team have designed the brand identity for Helions, the publishing house founded by photographer Jack Davison. https://lnkd.in/eZ8d4-2b